Media scenario 11 3 14 abp news

1. Quick Snapshot
Week 2 - 9’2014
MCCS

2. ABP NEWS
Week: 2-9’14
TG – MF,15+ SEC:ABC
Market - HSM

3. Hindi News at # 3 position
39
12
6 5 4 4 3
1.3 0.7 0.7 0.3 0.2 0.2
0
5
10
15
20
25
30
35
40
45
GEC
HINDIMOVIES
HINDINEWS
SPORTS
MUSIC
KIDS
REG
INFO
ENGMOV
LIFETSYLE
RELIGIOUS
ENGENT
BUSNEWS
% Genre Share
Source : TAM Period : Wk 9’2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING SOME 100 ODD CHANNELS, DUE TO WHICH THE
REPORTING ON REGIONAL GENRE HAS BEEN IMPACTED BY 12% THIS WEEK.
THEREFORE THE ABOVE REPRESENTATION DOESN’T COVER THE ETIRE UNIVERSE OF CHANNELS THAT
ARE AVAILABLE.

4. VS. last year 33% increase in terms of
shares
4.9
6.5
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Hindi News
% Genre Share
Wk 2-9'13 Wk 2-9'14
Source : TAM Period : Wk 2-9Year : 2013 & 2014
PLEASE NOTE: TAM HAS RECENTLY STOPPED REPORTING LIVE INDIA .
VS last year channel bouquet has increased.

5. ABP News maintaining its position
20%
14%
12%
8% 8% 8%
0%
5%
10%
15%
20%
25%
Aaj Tak ABP News India TV Z News India News News 24
% Mkt Share
Wk2-9'14
Source : TAM Period : Wk 2-9’14

6. ABP News #2 in Reach
43
37
31 29
26 26
0
10
20
30
40
50
Aaj Tak ABP
News
Z News India TV NDTV
India
IBN 7
ReachinMn.
CS 15+
Source : TAM Period : Wk 2-9 ‘14
51
44
37 35
31 30
0
10
20
30
40
50
60
Aaj Tak ABP
News
Z News India TV NDTV
India
IBN 7
ReachinMn.
CS 4+

7. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 2-9’14
Market Share %

8. Top 10 Shows – ABP NEWS
Source : TAM Period : Wk 9’14
Date Time from Time to Programme Dur {Min} TVT 000
24 Feb 14 19:27 19:45 FATAFAT 101 19 329
26 Feb 14 14:28 15:22 SAAS BAHU AUR SAAZISH-KY 55 312
25 Feb 14 20:43 20:50 FATAFAT 51 8 309
25 Feb 14 22:30 22:40 FATAFAT 51 11 283
24 Feb 14 19:52 19:53 KHABAR DIN BHAR 2 264
25 Feb 14 22:47 22:50 MANORANJAN FATAFAT 4 246
27 Feb 14 20:44 20:51 FATAFAT 51 8 245
24 Feb 14 14:27 15:22 SAAS BAHU AUR SAAZISH-KY 56 240
23 Feb 14 19:26 19:44 FATAFAT 101 19 236

9. Network Performance

10. 25%
24%
18%
13% 12%
8%
0%
5%
10%
15%
20%
25%
30%
TV Tday MCCS Zee Net India TV Net. 18 Ndtv Net
Wk 2-9'14
Wk 2-9'14
Source : TAM Period : Wk 2-9’14
MCCS maintaining its position
amongst top 2 players

11. Thank You