News of the week 30.8.13 abp news

1. Quick Snapshot
Wk 34 -2013
MCCS

2. ABP NEWS
Week: 34 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Among National genres Hindi News at # 3
38
17
12
5 4 3
2 2 1 1 1 0 0
0
5
10
15
20
25
30
35
40
45
GEC
Reg
Hin.Mov.
Hin.News
Kids
Music
Info
Sports
Eng.Mov.
Lifestyle
Rel.
Bus.News
Eng.Ent.
% Genre Share
Source : TAM Period : Wk 34’2013
Hindi News genre showing a growth of 4% VS last week.
Key stories were Pakistani Troops violate ceasefire, Rupee falling against
Dollar,Asaram being accused for sexual assault, Reporter gang raped in
Mumbai

4. Neck to neck Vs. last year
5.8
4.9
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Hindi News
% Genre Share
Wk 27-34'12 Wk 27-34'13
Source : TAM Period : Wk 27-34Year : 2012 & 2013

5. ABP News maintaining its position
21%
17% 17%
10%
8%
7%
0%
5%
10%
15%
20%
25%
Aaj Tak ABP News India TV Z News NDTV India News 24
% Mkt Share
Wk27-34'13
Source : TAM Period : Wk 27-34’13

6. ABP News neck to neck with Aaj Tak
41
37
32 31
24 23
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News NDTV
India
IBN 7
ReachinMn.
CS 15+
Source : TAM Period : Wk 26-33’13
48 46
38 37
28 27
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News NDTV
India
IBN 7
ReachinMn.
CS 4+

7. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 27-34’2013
Market Share %

8. ABP Majha the leader in reach
Source : TAM Period : Wk 27-34’2013
15 13 12
5 5
0
5
10
15
20
Reach in Mn.
4+ CS
12
11 10
5 4
0
2
4
6
8
10
12
14
Reach in Mn.
15+ CS

9. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 27-34’2013
% Market Share
Channel Mum Pune MAHALC I MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West
ABP Majha 28% 47% 41% 36% 45% 35% 35%
IBN Lokmat 19% 25% 20% 23% 23% 20.7% 20.8%
TV9MAHA 29% 8% 11% 7% 11% 19% 19%
Z 24Taas 18% 19% 23% 28% 20% 21.0% 20.8%
Jai Maha 5% 2% 4% 7% 2% 5% 5%

10. Network Performance

11. 26%
21%
19%
15%
12%
7%
0%
5%
10%
15%
20%
25%
30%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
Wk 27-34'13
Wk 27-34'13
Source : TAM Period : Wk 27-34’2013
MCCS maintaining its # 1 position

12. Thank You