for one of my project

1. Working Title:
What is it called?
Day out with Coke A Cola.
Target Platform:
What media platform/platforms would you release the product on?
Radio advertisement.
Genre:
What sort of a media product is a radio product
Advertisement.
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Worldwide.
Synopsis / Treatment / Story / How the storyline/narrative/game plays out:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
Selling you a drink that can help you escape from the hustle and bustle of life.
One Line SalesPitch:
Sum up your product in one sentence
From Hustle and Bustle to Peace and Serenity.
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Similar to all the Coke Cola posters of summer.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
16/19 Years, All Genders,
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?