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1. Working Title:
Advergame: sip ‘n’ dip
Target Platform:
What media platform/platforms would you release the product on?
Mobile platforms- mobile app stores
Genre: animation/game
What sort of a media product is it?
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a
specific population? Is it unsuitable for any cultures or beliefs?
This could be released worldwide as there’s no textual language used only images, anyone can
play it
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the
audience? What is the main message?
The idea is that you play as the ‘coca cola super hero’ who has to retrieve the tokens from
obstructed areas in the streets.
There is no specific message in the game but the idea is that people will recognise the game is for
coca cola and keep the brand name on their minds consciously or subconsciously so that if they
were out to buy something f they saw a product they’d feel more inclined to buy it
One Line SalesPitch:
Sum up your product in one sentence
Sip ‘n’ dip! Retrieve the tokens and avoid the obstacles
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
My product is similar to other advergames that use pixel art as the style, I designed everything to fit
the theme of a 2d pixel art game and to also keep coca cola as the main idea
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
This product is for people of any description, maybe less so much as to old people but it is aimed
that anyone could play and people would be easy to recognise that it is a game for coca cola
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
This product will be acceptable for all people to play, it will not offend anyone because I haven’t
used anything offensive. Everything I used in the product is created by me.