1. Working Title: Coke Man
What is it called? This can change if you think of something better later
Target Gaming Platform: I would release my game as an app so just in all app stores
What platform/platforms would you release the game on?
Genre: platform
What sort of a game is it? Game play/perspective/single or multiplayer etc
Language / Territories the game can be played in any country and any languages, there is
no writing so language is a barrier
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays: you have to collect the coke cans to full
your character but it you have to avoid the Pepsi cans.
What is your game about? Discuss how it plays? What are the end goals?
One Line SalesPitch: only coke.
Sum up your game in one sentence
Style (similar products and graphical style): any retro game because I tried to keep it
colourful and simple as it is hard to add a lot of detail when making pixel art.
What games is yours similar to? Why have you used it for inspiration?
Discuss this in relation to gameplay and art style
Audience: my audience is teenagersand children as the game is very simple and can be
male or female
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your game appeal to this person?
Legal & Ethical Considerations: there is no real offensive material involved and the idea of
the blue cans being Pepsi is only implied and not actually said. There is not age restrictions
and anyone can play the game.
Think about any offensive material you will include?
Will you restrict younger gamers playing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your game using characters/names/logos of existing games/IPs?
Will you game be sufficiently different from existing games to not get sued for copyright
infringement?