1. Working Title: coca cola hunt
What is it called?
Target Platform:
advergame
Genre:
advergame
Language / Territories
Adjectives, slogans, commands and repetition. Understanding language everyone will understand.
Synopsis / Treatment / Story / How the storyline/narrative/game plays out:
The story is about a character who has lost his cola and he is trying to find it again.
One Line SalesPitch:
Advertisement of coca cola, trying to make it fun so it will be a game so people could play and at
the same time it would be an advert
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
My product is similar to a different advergame because they are advertising coca cola as well
Audience:
16 to 19, personally I believe that this is an appropriate age to do an advertisement with
coke, it doesn’t matter your gender or lifestyle.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
When doing an advertisement you need to not offend anyone?
Think about any offensive material you will include? I won’t include any offensive material because
my advert will be played on the internet so anyone can see it
Will you restrict younger audiences engaging with it? No because it would be ok for younger
audiences 16–19-year-olds but it won’t be good for a really young person because its full of sugar
and it’s bad for their teeth
2. Will it offend any social groups/religions/ethnicities? No because it doesn’t have anything of
religions or anything like that
How will you ensure you do not offend anyone? Because it won’t have anyone talking in it and it will
have a character on it, and he is trying to find his coca cola.
Is your product using characters/names/logos of existing ones? Yes, because it is an advert for
coca cola
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? Yes, it will be a bit different from other ones
because it is only advergame and it is about a character searching for a can of coca cola and it’s
like a hunt for it.
