Fanzine Proposal

1. Proposal
1
Student Name and Number: Olivia Waller 359009
Project proposal title and date:
6.10.2020
Main area of activity
Fanzine
Target Audience
My main target audience is 18-24 years old as my product is to do with cocktails so it has to be
within the legal age so that it appeals to them. The secondary age would be 24 years old and over
as this will also appeal to them and be something they would be interested in reading. The primary
gender for this project will be female as when thinking about a cocktail it is seen as more of a
feminine alcoholic drink. The secondary gender is male as they are still a alcoholic drink that is
enjoyable and still something that would be interested in. The psychographic of this project is a
Achiever as I think that cocktails are on the more expensive side of alcohol meaning having wealth
this would appeal more to them. Also you can get more classier cocktails so they would be able to
show off their wealth and power. The Geodemographics for this project would be that it appeals to a
global audience as cocktails are a popular thing in every country. The primary social status is Upper
Middle Class, as this is the highest class, cocktails are expensive with this being the highest class
they will be able to show off their class and wealth. The secondary social status is middle class as
this is a lower class but they will still be interested and still be able to show their wealth by having
one.
Rationale:
Throughout the year I have made a magazine including a front cover and a double page spread.
When making this product we used a different software called InDesign, this developed skills as it is
a software I had never used before. I will can these skills in making my product to make it look more
professional. I made a graphic magazine, the main aspect of it was I rotoscoped the photos. If I
decide to use graphic aspects I will do the same rotoscope with my photos of cocktails. However I
like the overall look of the previous magazine so I will follow a similar theme.
Project Concept:
The concept of my project is making something that is going to appeal to an audience aged 18-24. I
have planned on making a fanzine about cocktails, this will appeal to my target audience as it is
something that is popular for this age range. I need to do cocktail research, finding out what
ingredients I need, and instructions on how to make them. I will need this research so I can make
the cocktails and take photos for the fanzine. The research will also help with the facts and
information for the fanzine so that I am able to add them onto my pages and my gallery. Looking at
photos of cocktails, this will help to see how to present my cocktails for the photos and show me
how they are suppose to look. The last bit of research will be to look up questions for my interview, I
need to look at previous interviews, this will help with getting inspiration and help me get together a
list of original questions to ask the person I am going to interview. All of this research will help me
with every page of my fanzine as each thing researched will be included in one or more of the
pages.
How will the project be evaluated and reviewed:
Throughout the project I will take screenshots of the progress, this helps with if anything changes or
if I make any adjustments, I can use the screenshots to evaluate my work and reflect on what has
been changed. I can use these also to analyse my work and see what worked and what didn’t to
reflect back on in future projects.

2. Proposal
2
Bibliography:
1. Beyondthe Bean(2017) Issue.com[Online] [Accessed22nd
September2020]
2. LeewardConsultants(2015) Issuu.com [Online] [Accessed16th
September2020]
3. Petch,Thomas.(2020) Target Audience Interviews(conductedon 6.10.2020)
4. Taste Cocktails. (N/A). InventiveCocktail Recipes.Available:
https://tastecocktails.com/magazine/.Lastaccessed16th September2020.
5. The Mixologist(2016) Issuu.com [Online] [Accessed15th
September2020]
6. Tipple Box (2016) Issuu.com [Online][Accessed22nd
September2020]
7. Waller,Olivia.(2020) Target Audience ResearchSurvey(conductedon6.10.2020)
Week Specific Tasks
1 Production [in/out?]  Get ingredients and take photos of cocktails
2 Production [in/out?]  Get in touch with the mixologistI wantto interview
3 Production [in/out?]  Get everything onto my computer ready to make
4 Production [in/out?]  Make projectand all documents finished