1

1. Working Title:
Coke Advergame
What is it called?
Target Platform:
Mobile or PC
Genre:
Arcade game
Language / Territories
Any
Synopsis / Treatment / Story / How the storyline/narrative/game plays out:
It is about being busy and having a break from it all.
This will be achieved with audio clips and editing
The coke ninja has stolen all of the Coke, defeat them to reclaim your stash
One Line SalesPitch:
Sum up your product in one sentence
Coke is so good you would fight a a ninja for it
Style (similar products and graphical style):
What product is yours like? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Street fighter, same layout
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Anyone 14+ years old
Legal & Ethical Considerations:
Think about any offensive material you will include? Pixelated fighting
Will you restrict younger audiences engaging with it? No
Will it offend any social groups/religions/ethnicities? No
How will you ensure you do not offend anyone? Don’t include offensive content
Is your product using characters/names/logos of existing ones? No
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? Probably