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1. Working Title: Pixel cola
What is it called? This can change if you think of something better later
Target Platform: Google
What media platform/platforms would you release the product on?
Genre: Advergame
What sort of a media product is it?
Language / Territories
All countries that speak English, although could be worldwide
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
The main character has to find the coke bottle and when he finds it you win
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message? It communicates to people how coca cola is a liked beverage by
people, it promotes the sale and consumption of the product
One Line SalesPitch: Coke brings happiness
Sum up your product in one sentence
Style (similar products and graphical style):
Pepsi, red cola
What product is yours similar to? Why have you used it for inspiration? They have smart adverts
Discuss this in relation to conventions and art style
Audience: both genders, all ages, because coke appliesto everyone
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person? Because its taste and logo colours are unique
Legal & Ethical Considerations:
Think about any offensive material you will include? Not any
Will you restrict younger audiences engaging with it? no
Will it offend any social groups/religions/ethnicities? no
How will you ensure you do not offend anyone? not advertising inapropiate content
Is your product using characters/names/logos of existing ones? no
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this? Yes, by making a unique design from scratch