This document proposes an 8-bit side-scroller game called "Breadcrumbs and Cola" to be published on Coca-Cola's website to promote the brand's message of being joyous, seasonal, and fun. The target audience is children who are most attracted to video games and susceptible to encoded messaging. The game style would be similar to retro Coke advergames without restrictive content to potentially offend audiences while utilizing Coca-Cola's characters, names and logos to promote the brand.

1. Working Title:
What is it called? This can change if you think of something better later
Breadcrumbs and Cola.
Target Platform:
What media platform/platforms would you release the product on?
Published on the official Coca-Cola site(s)
http://www.coca-cola.com/global/
Genre:
What sort of a media product is it?
A side-scroller.
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Globally, as the site pertains to a global accessibility.
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
To promote the underlying tones of the Coca-Cola brand – joyous, seasonal, and fun!
One Line SalesPitch:
Sum up your product in one sentence
Are you hungry enough for a coke?
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Cola advergames and other 8bit games that are simple in their graphic style.

2. Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Specifically children, as they’re most attracted to the electronic video culture and more susceptible
to encoded messaging.
Legal & Ethical Considerations:
Think about any offensive material you will include? Possible to include material which would give
the game some “edge.”
Will you restrict younger audiences engaging with it?
Not at all, as the content does not restrict itself.
Will it offend any social groups/religions/ethnicities?
No.
How will you ensure you do not offend anyone?
By asserting the possibilities of offense the material within the platform may cause.
Is your product using characters/names/logos of existing ones?
Yes, as promotion is inherit within the product.
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
Yes, as the seasonal affairs allows for originality.