Here is a potential audience profile based on the information provided:
The target audience for this magazine would be male teenagers between the ages of 14-20 from lower-middle socioeconomic backgrounds.
Psychographically, they are likely to identify as "belongers" - wanting to express their individual style and interests. They may be drawn to content that helps them feel part of a community.
In terms of interests, they would be engaged by content around video games (particularly action, racing and open-world genres), movies, music, technology and streetwear fashion. Affordability would also be a key consideration given their age and financial circumstances.
The tone of the magazine should be upbeat and entertaining to match their youthful
2. Existing Product
Armour is dark but the surroundings are
bight and they contras well with each
other. His makes the poster stand out
because the light colours amplify the dark
colours. The weapon is also dark his could
be because it is a weapon of mass
destruction. Some connotations of is un
could be heavy, dark, evil, untrustworthy.
Companion.
The tile is nice and bight but I think this title
is too brig because I is clashing with the
background. This is bad because if colours
clash then hey cannot see words very well
and his is what is happening here, one way
that this can be fixed is by lowering the
brightness of the title of the background
slightly so it doesn’t seem the are the same
colour.
Price on the bottom of the
magazine, this could be because it
is out of the way and so wont dis
attract costumers towards the
magazine. This might be the reason
why it is small as well.
Some more information is here but it is
very small, this could be because this is
not the main target but still add ore depth
to the magazine, they might want to add
more depth to the front page because
there is not a lot there so it might be
boring without it.
The main audience that this will be
attracted to this magazine will be people
who love to play games or who look to read
comics. This is because there comic could
be a game and they might like to read up
on it more as a game. The gender doesn’t
matter because both like games but as a
stereotype males will be more attracted to
this magazine.
The name of the main game that us been
advertised is in white and its big, this isn’t very
unique in colour wise but the way they have
managed to get the title to stand out like that is
very good with good colour coordination.
3. Existing Product
Big title to lure people to buy or at least
look at the game. The colours however
are not very unique but they do stand
out from its background. The things that
makes this big title stand out is the red
section behind the PC.
The name of the game is in the middle of the
magazine cover. This Is good because this shows
people what game it is and what it is about. The
title battlefield suggests that it I an action game
but there is also the main character behind that
that looks like a solider. The writing yet again is
white so not unique in colour wise but it does
stand out from its background which is the
unique aspect of it.
There are more adverts or more factual information
on the edges about what's inside this magazine. This
is a marketing scheme to get more people to buy it
because if they want to know what's inside it then
they have to buy it so they make it as interesting as
possible so they will get it. They will also add freebies
on the outside saying free poster or dvd inside this
also attracts the consumers to buy it generating more
publicity for the magazine.
More advertisements for different
games just in case some people don’t
like battlefield 3 this can attract a
bigger audience.
There is a bar code at the
bottom of the game magazine,
this is placed or might be
placed at the bottom because
it is the bit that turns
customers away from the
product. Maybe if it wasn’t
expensive they might’ve put
the bar code and price in a
more appealing place because
they would want people to
know that they are getting
good deal.
4. Existing Product
The title of this game magazine is very
unique because the a in gamer is flipped
the other way round, this is very clever
because it makes people look twice
because the word is very weird like that
increasing the chances of them actually
buying the magazine. The title is also
coloured in yellow this is good because it
is very bright and colourful, this yet again
makes people look at it because it is very
eye catching. The background of the
magazine as well is dark so it stands out
even more than usual.
The price is inserted at the very top and it also
has a bright colour, this is good because this
shows me that they are not trying to hide the
price, the reason why I think this is because it
is coloured in bright blue and the size of the
price is considerable much bigger than other
words and advertisements. Also people read
from top to bottom so that price might be the
first thing that the consumers see.
Main game that is been advertised on the
front of the game magazine has a big title.
This might be because this is the most
anticipated game of the year so they might
want to hype it up a little bit by making the
character along with the title look epic.
HONOR is coloured in yellow, this could be
because they want to get across the main
point and that is being heroic and that’s
what the game is a about.
On this gam magazine there is a lot of adverts. This is
because people who will look at this game might not
like what they see on the front which is a shooter,
some people might like adventure games or cartoon
games, these adverts are on there because they want
to widen there target audience hoping to get more
costumers. Most of them are not bright though and
don’t stand out from the main game. But most of the
other games that are been advertised have black
backgrounds this makes them slightly visible if you're
not close to the magazine.
The barcode is very big and this stands out from everything else. This might be
big because the price is cheap and the company are very confident that elope
will buy it so they might make it more visible to find where to scan it. And since
that the barcode is so big there is a better chance that the magazine will scan
easer so they try and catch the consumer out.
5. Research Analysis
• What common features do the researched
products have?
The main features that the products have are big titles, the big titles help to attract more
costumers this then internally generates more sales.
another feature that the products have is the name of the game that is been advertised is
always in or around the middle. This help people to distinguish what game it is.
The main character is also always centred in the middle with the three magazines I have,
this is yet again help the consumer help determine what type of game it is.
• What aspects of the research will you include
within your on work?
• Some main aspects I will include will be to centre the main character in the middle of the
front page and also stick a big colourful abstract title with it. I will also consider from the
magazines that I should make sure the background colours don't effect anything else
because if the background colours clash with the title and other advertised games then
people will not be able to read it.
7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
14-20 • Action, these might appeal to this demographic
because young people like action and fast pace
things like movies and cars.
Gender
male • Video games, these might appeal to this
demographic because there is a big genre in there
ranging from action which males like to racing
games which males like as well.
Psychographic
Belonger • Cloths, technology. They might like these
because they want to be themselves instead of
someone who gloats of somebody else
Social Status
Lower social status • Everything, lower status people will like
everything because they are more grateful for
what they get because they are less fortunate
that some people.
Editor's Notes
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?