This document provides a summary for a proposed Coca Cola advergame. The game would be an online advertisement targeted at all countries where Coca Cola is sold. Styled after the 1980's game Donkey Kong, players control a stickman character working their way through levels jumping over rolling Pepsi lids to reach Coca Cola. The game aims to create nostalgia for those who played Donkey Kong as children while communicating Coca Cola's message to a wide audience of all ages and backgrounds with no offensive or legally problematic content.

1. Working Title:
 Coca Cola Advergame.
What is it called? This can change if you think of something better later
Target Platform:
 Online.
What media platform/platforms would you release the product on?
Genre:
 Advert.
What sort of a media product is it?
Language / Territories
 USA, Uk, Any country that sells Coca Cola, It is suitable for all cultures and beliefs.
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs?
Synopsis / Treatment / Story / How the game plays:
 You, a stickman, must work your way across, and up various levels jumping over ‘rolling’
Pepsi lids in order to get to the Coca Cola.
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message?
One Line SalesPitch:

Sum up your product in one sentence
Style (similar products and graphical style):
 The 1980s game Donkey Kong
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style
Audience:
 Aimed mostly towards those who were children in the 1980s, who grew up with the game.
And to create nostalgia to any who know the Donkey Kong game
 Both genders, and all ages
 Those of any social status
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include?
 There is no offensive material used
Will you restrict younger audiences engaging with it?
 No
Will it offend any social groups/religions/ethnicities?
 No
Is your product using characters/names/logos of existing ones?
 Yes, Pepsi
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?
 Yes, I used inspiration from the Donkey Kong game, however there are enough differences
for it to not be plagiarism