The radio ad would target 12-20 year olds in Western countries by using English with some recognizable sound effects in other languages. It would promote a Coke product by showing how it is better than others and inspiring people to buy it. The ad would use a feeling-based theme that shows a Coke is good anytime to twist the seasonal theme convention and appeal to people year-round. It would run on radio stations and social media platforms like Snapchat and Instagram to reach its target audience.

1. Working Title: radio ad
What is it called? This can change if you think of something better later
Target Platform:
What media platform/platforms would you release the product on? The tv adverts between shows
and ads for snapchat or Instagram and the radio ads in the car
Genre:
What sort of a media product is it? Radio advert entertaining because of the sound effects to ake
it more and informative because it directly telling the audience about the product
Language / Territories
What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific
population? Is it unsuitable for any cultures or beliefs? It will be realised in every western countries
because it will be in English and some sound effects will be reconisble in other langue’s
Synopsis / Treatment / Story / How the game plays:
What is your product about? Discuss how it works to communicate a message to the audience?
What is the main message? It shows how better it is than others and gives the inspiration to buy it
One Line SalesPitch:
Sum up your product in one sentence I cant its too good to say anything
Style (similar products and graphical style):
What product is yours similar to? Why have you used it for inspiration?
Discuss this in relation to conventions and art style the hole sesonal theam I twisted and made it a
feeling theam for anytime because then it shows the audience that a coke is best for no matter what
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your product appeal to this person? 12 to 20 becaues there going out a lot more tham
adults so there getting thirsty and the age were there most attracted to social media to were ads will
be playing

2. Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger audiences engaging with it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your product using characters/names/logos of existing ones?
Will your product be sufficiently different from existing ones to not get sued for copyright
infringement and how have you achieved this?