2. ASA Codes
Number Name Brief Description
1 Compliance They should all be legal, decent, honest, and truthful.
Do not break the law, don’t lie, and don’t include any images that
are indecent
2 Recognition of
marketing
communications
Material is clearly identifiable as marketing advertisements,
communication, advertorials.
Advert/ has to look like an advert
Use conventions o adverts, logos, slogans, images
3 Misleading Adverts ASA can take the consumer protection from unfair trading
regulations 2008
Cannot lie about the product, its abilities, functions
4 Harm and Offence Adverts cannot cause harm or serious or widespread offence
Cannot be set out intentionally to offend someone
5 Children Have to include unsafe practices and unfair pressure
Cannot promote dangerous behaviour
Cannot pressure children to buying the product
6 Privacy Must not unfairly portray or refer to anyone in and adverse
If using a well known person or celebrity you need there
permission
13 Food, food supplements
and associated health or
nutritional claims
Must not force people to eat poor nutrients or an unhealthy
lifestyle
Cannot promote poor dietary habits
4. Mind Map
• Strengths of using this method
– You can show all your different ideas on to one page, which
allows you to find ideas later on in the project. One more
advantage is also that if you have some ideas that’s you are
unsure about you can also not them down and use them if they
are needed later on.
• Weaknesses of using this method
– Ccannot use virtual pictures which would help you gather a
better idea of your project. Another weakness is that it can take
quite a long time to create the mind map and finish it.
• Did you like using this method? Why?
– I personally prefer to use a mood board because I gather a
better idea of the project by looking at the real images.
However it can be sometimes very help full if you have writing
to describe you images, which can help you late on in the
project.
6. Mood Board
• Strengths of using this method
– You can visually see what colours and logos you
are going to use
• Weaknesses of using this method
– Cannot write anything down
• Did you like using this method? Why?
– yes because it aloud me to collect loads of
different idea to help me with my project
8. Style Sheet
• Strengths of using this method
– Allows me collect loads of different styled fonts in
different variations and to gather a selection of
different shaded colour to help with the project
• Weaknesses of using this method
– Cannot get the actual font I would like to used so I
have to use this page as inspiration
• Did you like using this method? Why?
– Yes because it gives me many different ideas for
the font I will use and be able to choose the
colour for it
10. Layout Plan
• Strengths of using this method
– Using this plan allows me to visualise where
everything going to go on my final product
• Weaknesses of using this method
– No images are cropped properly so it looks very untidy
and very professional
• Did you like using this method? Why?
– I personally do not like using the layout pan becausee
I would prefer to see my product completed to a
higher standard and I would go straight to making my
product
12. Brainstorm
• Strengths of using this method
– Writing everything down allows me to remember
the ideas we have thought of as a group
• Weaknesses of using this method
– Time consuming, it takes a while to write
everything down on the sheet of paper
• Did you like using this method? Why?
13. Pitch
• Slogans
– Ice cold sunshine
– Ice cold refreshment
– The cold crisp taste of coke
• Sounds
– Opening the can
– Coke hitting the ice
– People sound effects
– Jacks voice
• Special effects
– Pitch
– Tempo
– rhythm
• Other
– Has to be unique
– Attention grabbing opener
– Good opener
• Structure
• First we can have the coke can pouring the
coke out in to a glass full of ice and then
fade out followed by the motto read by
jack.
14. Informal Pitch
• Strengths of using this method
– Yes because I got feed back on how to improve my work,
also allows me to organise my ideas.
• Weaknesses of using this method
– Its time consuming to write down everything
• Did you like using this method? Why?
– Yes I like to use this method because it allows me to collect
many idea and improve on them when I collect my
feedback at the end.
15. Initial Reaction
• I am going to create a pixel based based
scrolling advergame for coca cola. It will be
320(H) by (480)canvas.
• I would make a angry bird style game, making
the diet coke cans kill blocks of sugar.
16. Initial Reaction
• Strengths of using this method
– Allow me to briefly plan my ideas on to the
document which allows me to look back at later
stage to remember my idea
• Weaknesses of using this method
– Does not allow me to write down a lot of detail
about my ideas
• Did you like using this method? Why?
– Yes because it does not take a long time to note
down my ideas, and they are easy to read back
over
18. Sketches
• Strengths of using this method
– It allow me to quickly rub out any mistake I use, I can
also draw a lot better picture on paper than drawing on
a computer.
• Weaknesses of using this method
– Using this method take quite a while to produce, this is
because you are constantly drawing and rubbing out
your mistakes
• Did you like using this method? Why?
– Yes enjoy using this method because it allows me easily
draw images onto the paper instead of taking a while to
draw on he computer and it not to look as professional
as it does when I have drawn in on paper.
19. Formal Proposal
• Strengths of using this method
– One strength is that is organises all my ideas in to one
document, so it is easily understandable for the
reviewer looking at my formal proposal.
• Weaknesses of using this method
– On disadvantage from using a formal proposal is that
using the using the questions provided you might not be
able to show the reviewer all of your ideas you have for
the product.
• Did you like using this method? Why?
– Yes because it is a very quick way of getting a rough idea
of your idea, this is good for you because you do not
have to spend a lot of time creating the full product for
it get turned down.
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
