Theory audience Power point

1. Theory- Audience
Your Name

2. Audience Profile
• Primary Audience
– The Lego movies primary audience is children aged between
3-12, this is because the films is animated and include child
friendly humour. The movie also includes singing which
would encourage the younger age to join in and sing along.
• Secondary Audience
– The secondary audience for the Lego movie is the parents of
the children aimed between 22+, this is because the children
are not aloud to see the movie on their own at the age of 12
or below so the parents have to go with them.

3. Audience Profile
• Primary Audience
– The primary audience for love actually is women aged
between 24+, this is because it is a romantic and
Christmas movie. This could also intrigue family's to
watch it around the Christmas period.
• Secondary Audience
– The secondary audience for the movie love actually is
boyfriends of the girls who go to watch the movie. This
is the secondary audience because it is not as likely for
the boy to take the girl to watch the film love actually.

4. Audience Profile
• Primary Audience
– The primary audience for iron man 3 is teenagers and adults
aimer between 15+. This is because most teenagers are very
intrigued by the marvel superhero movies. However some adults
collect marvel figures and love to watch the marvel movie
collection.
• Secondary Audience
– The secondary audience for the iron man 3 movie is
the younger women and the older aged people, aimed
between 16+. This is because women and older people
will not be as interested in the amount of action as
other people.

5. Hypodermic Needle
• Definition
– When the audience believes something straight away that
they have been told by the media.
• Example
– The 1938 radio broadcast of war of the world shad a
section of show set as a news show reporting on a alien
invasion. This caused the American audiences to panic
believing the invasion to be real.

6. Uses and Gratifications Information
• Information
– When a new game trailer comes out, after
watching the trailer, you are intrigued to buy and
play the game. One example for this (battlefield
1). When I first watched the trailer I straight away
wanted to play the game.

7. Uses and Gratifications Personal
Identity
• After researching more information about the
game such as the release date and that price
of the game, I applied for the games beta with
my email which is a demo unrealised version
of the game.

8. Uses and Gratifications Integration and
Social Interaction
• After game was realised many of my friends
kept informing me which level they was on,
this gave me a sense of competition to get to a
higher level then them and do it before they
could. Doing this made the game a lot more
exciting to play. After completing all the level
we could then play against each other on
multiplayer communicating through our
headsets.

9. Uses and Gratifications Entertainment
• All in all I really enjoyed playing the game, this
is because the graphics In the game made it
look realistic to play and the flow of animation
was perfect making all the action run
smoothly without any jumps or stops in the
game, making the over all experience
impressive and thrilling.

10. Consumer Generated Content
• Example
– Users create their own videos and submit them to a YouTube to use
to generate money. Casey Neistat generated free advertisement for
Emirates. Her did this by giving him a free ticket in a first class seat.
Emirates did this because they know that he get millions of views
per video, so advertising the plane in one of them will give them
more customers.
• What are the advantages to media producers?
– One advantage to media produces are the money, if you have a
huge amount of followers on YouTube then you can collect a very
high amount of money, this id done by the number of views you
collect per video. Such as (KSI) who's net worth is £12 million and
he get on average 2 million views per video.
• Why would the audience generate content?
– One reason why the audience would generate content is because
they love being apart of the program, this can help them self's
become better known or just the actual fact that they get to
become apart of on of there favourite program.