2. Snake
• Denotation
– A limbless, scaly, elongate
reptile
• Connotation
– Devious, cold hearted and
untrustworthy (properly a
result of the serpent in the
garden of Eden)
3. Flag
• Denotation
– This images show shows a
British flag on a pole.
• Connotation
– This flag is made up from
three different flags,(Scottish,
England, Northern Ireland).
The image is also shot from
below showing power and
hierarchy
4. Gun
• Denotation
– It’s a black handgun with a
brown handle
• Connotation
– The connotations of a gun
are violence, crime,
sometimes death, also
represents war because guns
are used in war.
5. The small boat over
the big whale is the
focus of the picture,
luring the reader of the
poster to sea what the
image shows such as
darkness and openness
form the pure mass of
the see. In the image
the see is very dark
making us think that
something bad will
happen because death
or bad thing normally
associate to the black
sea.
All the names of the main actors in the
movie are displayed across the top of the
poster, this is could interest some people
because the movie could have one of
there favorite actors in it and influence
them to watch the movie.
The slightly faint
image of a whale
beneath the sea may
influence some
people because they
might be intrigued
by the massive size
of the whale.
The image on the poster is shot from a
birds eye view, this has been don’t to
try show us the actual size of the
whale compared to there boat, the
whale is made to look very large
because the sea is massive and for the
whale to be the heart of the sea then
it has to be very big as shown in the
poster.
The colour used in the poster is most
blue or green colours this is to
represent the colours of the sea, except
for the small boat which a brown
colour.
The image show mostly sea, this shows
me that in the film will be mainly sea
based otherwise they will have
included a more detailed poster instead
of just and image of a massive whale
and a boat.
6. The quote at the top of the
poster “earth is a memory
worth fighting for”. This tell
us that the movie may
involve fighting to protect
the earth from something,
this is because the word
“fight” gives me a sense of
war.
On the poster we can see dark
buildings and a water fall
running for near to the top of
the empire states building
showing me that something
has happened to the world,
this is because it is very
unusual for a waterfall to be
next to this building giving us
the thought that something
bad has happened to the
world.
The producers of this poster
have included the name of
the main actor “tom
Cruise”, they have done this
because tom cruises a very
goo and well know actor
having collected a load of
Oscars.
The positioning of the actor
low down and the shot of the
picture is a wide shot, the
producers have done this to
emphasize the actual size of
the waterfall.
We can tell that the film is
very futuristic, this is because
next to the actor there is to be
what looks like a very
advanced space ship, which I
think is used by the actor
“Tom Cruise” to go around the
destroyed planet.
The lighting and the colour
in the poster is mostly dark
lighting and colour towards
the bottom of the poster,
however towards the top of
the poster at the sky the
colours get lighter . This
show me that there is some
happy ending or happy
element in the movie.
7. The image which the
photo has been taken
makes me think that the
batman has power over
the city, this is because
the angle in which the
image has been taken is a
“wide angle” which makes
it look like the batman is
over looking the city in
control f everything.
The costume which the
character is wearing look
very dark and camouflage to
darkness. The protection on
the outfit looks very hard to
protect him from any of his
memories.
The poster is mostly dark
colours such as grey/black,
however the batman logo is
on fire in a bright colour
red, this intrigues the
person look at the poste5r
to automatically recognizing
which film the poster is for.
The location for poster
looks to be a city, over
covered with cloud and
darkness, this helps the
main character to stay
hidden and use the
darkness as an advantage.
The character on the poster
in standing in an aggressive
manor showing me that the
film will include many action
scene, the use of flames in
the batman logo also makes
me think this.
All the names of the main
actors in the movie are
displayed across the top
of the poster, this is could
interest some people
because the movie could
have one of there favorite
actors in it and influence
them to watch the movie.
8. Soundtrack
• Clip 1
– Clip 1 sounds like it has been take from
a build up in a intense moment in a
horror movie, I know this because loud
orchestra music in which the volume
increases slightly though out the build
to the big scare.
• Clip 2
– Clip 2 sounds like it has been taken off
the introduction to a children animated
movie. I know this because the happy
charm bell music I used at the beginning
of many children's animated or
Christmas movies.
9. Scary Mary
• The trailer has been made using very edgy,
and tense music, this builds up the tension in
the trailer to make it seem very scary. The
trailer also includes very dark scenes. I think
that this this trailer shows scary Mary as a
horror movie because throughout the trailer
there is paranormal activity making the trailer
seem frightening to the person watching it.
10. Stereotypes
Men
• Aggressive
• independent
• worldly
• Tough
• Logical
• Rarely cries
• Not at all talkative
• Decisive
• More angry
Women
• Not aggressive
• dependent
• Home-orientated
• Gentle
• Emotional
• Cries a lot
• Talkative
• Indecisive
• More calm
11. Shining
• The shinning has been made to be a romantic
comedy, this has been done in the trailer by editing
out all of the scary or horror like clips. Also the music
and narrators sound happy, calm and enthusiastic.
The lighting used in the trailer is mainly bright
representing happiness and romance. The way that
the trailer has been made showing the mother and
child becoming closer and closer towards the man.
12. Stereotypes
Upper Class
• Rich
• Big house’s
• Nice cars
• Designer clothing
• Expensive furniture
• Nice jewellery
• Newest technology
• Snobby
• Able to go to more
expensive days out
• Go on more holidays
Working Class
• Poor
• Small house
• Normal cars
• Normal priced clothes
• No expensive furniture
• No expensive jewellery
• Dated technology
• Fewer days out
• 1-2 holidays per year
13. Stereotypes
Old People
• Most older people live in institutions
• Retirement
• Older workers are less productive
than younger workers
• Sickness and disability come with old
age
• Older people cannot learn
• Older people are more fearful of
death than are younger people
• Old people are sweet and kind and at
peace with the world
• Old people are weak and helpless
Young People
• You're all addicted to social media
• All you do is take selfies all day
• Teens dress so inappropriately these
days
• You kids these days are always up to
no good
• You're just too young to understand
anything about life
• You kids only care about yourselves
14. Iconography- Western
• The main features from a western movie would be
conventions such as old weaponry, wooden houses, horses,
cowboy hats, dust desert, cowboy outfits and Indians
• In most western movies we expect to see certain things for
the setting such asb wooden buildings such as bars, hotels o
farm buildings. Another prop expectation we get from
western movie is horses, revolver guns, cowboy hats. The type
of characters we expect to see in western movies or
productions are either really native Texas cowboys or Indians.
All the above are things we would normally expect to see in a
western production or film.
15. Iconography- Sci-Fi
• The main features in a sci-fi fi would be conventions such as
aliens/different species, space ships, futuristic technology,
futuristic weaponry and different planets.
• In most of sci-f movies we expect to see many thing included
in the landscape which will make it a sci-fi movie. These are
many different planet, non earth like planets, the universe.
Some props we would expect to find in a sci-fi movie are
futuristic weaponry, space ships, futuristic technology. We
also expect the character to be different to what they are like
in non sci-fi movies. We expect them to of a different species
or the movie to include a monster not from earth.
16. Iconography- Fantasy
• The main features of a fantasy movie would be conventions such as
future/alternative time line, make believe world, journey or quest,
good vs evil narrative steer.
• In most fantasy movies there are parts of the production we can
notice which make the movie a fantasy genre. For the setting we
can notice that there are normally abnormal things such as living
moving trees, different worlds, unusual creatures, moving parts of
the earth and abnormal behaviour. Some props we expect to see in
fantasy movie are futuristic none human like objects such as space
ships, weaponry, houses, robots. When watching a fantasy movie
we also expect the character to be different to humans, such as
alien creatures, alien alike humans which have similar lives to us
humans.
17. Narrative
• Narrative Definition
– A products storyline
• Linear Narrative Definition
– A storyline that is presented in the order; beginning, middle and
end
• Linear Narrative Film Example
– Finding nemo
• Non-Linear Narrative Definition
– A storyline that jumps around the products timeline; out of
order/sequence, flashbacks, flash forwards .
• Non-Linear Narrative Film Example
– Deadpool
18. Clip Analysis
• costume – Darth Vader’s outfit is completing black representing evil power to to us, This is because red
and dark colours are usually represented as death or power.
• Dialogue – the dialogue in the clip was very vague, this is because the produces wanted the action to be
the main part of the scene and did this by only including small amounts of dialogue. This made the action
more interesting and exciting to the watcher.
• Props – the props used in the clip such as light sabers, represent to us power. This I because we look up to
people with light sabers because there are better than everyone else like superhero's are to humans, so
this make the characters show a lot more power than normal people.
• Lighting – the lightening used in the scene is dark, this is done to show power over the Jedi by Darth Vader
because his costume is fully black so his power is fuelled by the darkness.
• Camerawork – the angles in which the cameras have been shot are normally quite short framed and not
wide angled, this is done to make the action and fighting more intense and intriguing for the watcher.
• Music – the music used in the clip is very loud orchestra music, this type of music is normally used for
action scenes in films because its is good for building up the tension and is also very good for showing
power to the person winning the fight.
• Colour – the colour used by the producer of the clip are very dark, for the background. The colours used
for the bad guys and good guys represent to us the scene of the narrative steer for good vs evil. So the
good characters use more faint and friendly colours (blue & green) unlike the bad guys who use more
intimidating colours (black & red) , this makes me think that the more intimidating colours show more
power.
Editor's Notes
Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
Include a poster of a film/video game and analyse the meaning created from the use of colours, props, costume, location, lighting, framing, actor/model
Discuss what genre the music gives the image. Reference the sort of music and how it makes you feel about the image? What does it suggest about the characters or what is about to happen?
What techniques have been used to make the trailer appear as if it is a horror film. Discuss sound and editing.
List the positive and negative stereotypes linked with these social groups
What techniques have been used to make the trailer appear as if it is a romantic comedy. Discuss sound and editing.
List the positive and negative stereotypes linked with these social groups
List the positive and negative stereotypes linked with these social groups
List iconography you would associate with the genre. Add images where/if relevant
List iconography you would associate with the genre. Add images where/if relevant
List iconography you would associate with the genre. Add images where/if relevant
Discuss the clip and reference how meaning has been created through the use of Costume/Dialogue/Props/Lighting/Camerawork/Editing/Music/Colour
Reference clear examples from the clip
https://www.youtube.com/watch?v=BXoJeLDyVBY