Theory research Power Point

1. Research
YOUR NAME

2. Terminology
• Circulation
– How many copies of a print product that have been distributed
• Hits
– How many times a certain webpage had been viewed
• Box Office Figures
– How much money a film has made at the cinema
• Ratings
– How something had been rated (4/5, 5 stars, 95% etc)
• Sales
– How many products have been sold

3. Primary Research
• Definition
– Research which you do your self, where the audience and the researchers are
in direct contact.
• Advantages
– You are able to collect the information needed to make you work better
– To make the interview better you could ask more than the question you are
given
• Disadvantages
– It can take a long time to set-up your research. You then have to gather your
results and then present them
– It can be challenge finding the correct people
• Example
– Questionnaires, interviews, focus groups, vox groups and product analysis
– Questionnaire is a series of questions based around a product/subject, often
to produce statistical data

4. Secondary Research
• Definition
– Looking over undertaken research
– Using previous research in your work
• Advantages
– Most of the research has already been used so you don’t need to spend time
researching you can just apply it straight to your work.
– There is a huge amount of research available to use
• Disadvantages
– The research you use may not be exactly what your looking for.
– it can be very hard to find the research you are looking for
• Example
– Internet research
– Library research
– Archive research

5. Quantitative Research
• Definition
– Expressed or expressible as a quantity
– Research that you can find quantify/measure and out into percentage,
fractions and numbers
• Advantages
– Quantitative research allows the researcher to measure and analyze data
– Quantitative research can be used to test hypotheses in experiments because
of its ability to measure data using statistics.
• Disadvantages
– Limited information, so there might not be the information you are looking for
to help you.
– Quantitative research does not study things in a natural setting or discuss the
meaning things have for different people as qualitative research does.
• Example
– Yes and no surveys
– Tick box surveys

6. Qualitative Research
• Definition
– Research that goes more in depth- finding out opinions/beliefs/reasoning
– Presented as full text or discussions
– Makes the person have to reflect and expand on their answer
• Advantages
– is useful during the early stages of a study when the researcher may be unsure of exactly
what will be studied or what to focus on.
– more detailed and rich data in the form of comprehensive written descriptions or visual
evidence
• Disadvantages
– gives the researcher a subjective view of the study and its participants
– is very time consuming and can last for months or even years.
• Example
– Review's, responses, forums, discussions
– A questionnaire conducted with open question

7. Audience Research
• Definition
– Finding out about who consumes a product
• Advantages
– Is that you collect all different variations of answer to help you improve your
show to the best
– If he audience didn't like something of your show then you can change it
before it is produced
• Disadvantages
– If the information provided by the audience is incorrect then when your show
is released it could effect the show
• Example
– Surveys, focus groups, vox pops

8. Market Research
• Definition
– Finding out about the market place where a product is sold
• Advantages
– Finds out what is selling best in the market, this helps you to make sure no
body is copying your product or you have brought out a product which is
copying someone else
• Disadvantages
– Cam be very expensive, also you might not get the necessary information needed to make sure you
haven’t copied someone else's product
• Example
– Using the internet, books or magazines to find out if the image has already
been used. This could help you to realise if the image is copied

9. Production Research
• Definition
– Finding information and resources required to produce a piece of media.
• Advantages
– Gives the relative resources and information for the product to be created and
developed
• Disadvantages
– Not getting the correct quote for the recourse, this could affect the overall
price for the project
• Example
– Setting up a photo shoot and ordering and hiring ll the correct equipment,
then to price how much everything will cost.

10. Terminology
• Objective
– Research when collected which does not get influenced by personal feelings
and opinions
• Subjective
– Research when collected which is influenced by personal opinions and feelings
• Valid
– This is information you collect which is about you r project, if the information
you collected was not anything to do with the project then it would be invalid
information
• Reliable
– This research this is always collect such as a (reliable source). This research can
be uses on regular occasion because you already know that information giving
is reliable.

11. Harvard Referencing
• Cuarón, A. (2004). Harry Potter and the
Prisoner of Azkaban
• Rowling, J. (2016). Harry Potter and the
Prisoner of Azkaban (2004). [online] IMDb.
Available at:
http://www.imdb.com/title/tt0304141/
[Accessed 12 Oct. 2016].