This proposal outlines a clothing design brand called Spaf that will target young male adults. The brand will have a website to advertise and sell clothing designs and logos created by the author. The website will feature photos of the clothes taken and edited by the author. The intended audience is middle class, emulating young male adults who will be appealed to by the designed brand's designs, colors, and language. The product will not include any offensive images, language, target social groups, religions, or ethnicities that could offend audiences.

1. Proposal
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Working Title: Spaf
What is it called? This can change if you think of something better later
Product’s Purpose: To sell my clothing design brand. My product will be informative on its
website, updating new arrivals to the audience.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: It is a clothing design brand that also has a website to advertise and sell the
designs.
What sort of product is it
Content: My product is a clothing brand that targets its clothes at young male adults. I am
also creating a website that will advertise my clothing brand, and any designs and logos
that are created. I will be taking the photos of the clothes myself and editing the images
using Photoshop to give it a professional touch.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: My audience are young male adults that are middle class, and are emulators. My
product will appeal to this audience as I have designed the brand around them. Any
designs, colours, language used will appeal to this demographic.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your game appeal to this person?
Legal & Ethical Considerations: My product won’t offend anyone as I will not be using any
offensive images or language. My product will not target any social groups, religions or
ethnicities. Although my brand is aimed at young adults, the images and language used will
not be offensive for anyone younger.
Think about any offensive material you will include?
Will you restrict younger gamers playing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your game using characters/names/logos of existing games/IPs?
Will you game be sufficiently different from existing games to not get sued for copyright
infringement?