3. Bangla News genre maintaining its # 2
position
37
9
2 1
0
10
20
30
40
50
BanglaGEC
Bangla
News
BanglaMov.
Bangla
Music
% Genre Sh
Source : TAM Period : Wk 33’2013
4. Bengali news genre showing a growth of almost
24% Vs. last year
7.2
9.0
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 26-33'12 Wk 26-33'13
Source : TAM Period : Wk 26-33Year : 2012 & 2013
5. ABP Ananda leader in the market
35%
26%
18%
10% 10%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Wk 26-33'13
Source : TAM Period : Wk 26-33’2013
Among top 20 programmes list of the week, 17 programmes
belong to ABP Ananda
6. ABP Ananda leading in both TG’s
7
7
5 4
2
0
5
10
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 4+
6.5
5.8
4 4
2
0.0
5.0
10.0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
ReachinMn.
CS 15+
Source : TAM Period : Wk 26-33’2013
7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel Kol WB .1 to 1 Mn.WBrest 1 Mn.+2009EASTWB AI
24 GHANTA 22% 38% 32% 26% 26% 26%
ABP Ananda 33% 41% 36% 36% 36% 35%
Kolkata TV 22% 7% 18% 18% 18% 18%
News Time Bangla 9% 13% 13% 10% 10% 11%
RPLUS 13% 1% 1% 10% 10% 10%
Source : TAM Period : Wk 26-33’2013
8. ABP Ananda performing on News
Bulletin ,Sports Magazines,
Interviews/discussion & Talk Shows
Source : TAM Period : Wk 33’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
24 Ghanta scored on Interviews/Portraits/discussions
Genre
24
GHANTA
ABP
Ananda
News Time
Bangla
RPL
US
News Bulletin 29% 40% 18% 13%
Interviews/Portraits/Discus
sions 46% 46% 0% 9%
Talk Shows/Chat Shows 0% 100% 0% 0%
Cartoons/Animation 0% 20% 80% 0%
Sports Magazines 22% 36% 24% 18%
Reviews/Reports 72% 14% 6% 8%
