2. Reach 000’s CS 4+ and CS 15+
A B P M ajha IB N Lo kmat Z 24 Taas
16000
14287 13968
14000
11377 11760 11492
12000
10000
9578
8000
6000
4000
2000
0
CS 4+ YRS CS 15+ YRS
3. SEC wise share
Channel SEC A SEC B SEC C SEC D
ABP Majha 44% 36% 37% 41%
IBN Lokmat 38% 34% 23% 28%
Z 24 Taas 18% 30% 40% 32%
Share of Marathi News channels in different Socio Economic Groups
4. Age Group wise share
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+
ABP Majha 37% 40% 35% 40% 45%
IBN Lokmat 31% 29% 32% 30% 31%
Z 24 Taas 32% 31% 32% 29% 24%
Share of Marathi News channels in different Age Groups
5. Gender wise share
Channel 15 + M ABC 15 + F ABC
ABP Majha 38% 39%
IBN Lokmat 32% 32%
Z 24 Taas 29% 29%
Share of Marathi News channels in Genders
6. Channel Share Trend
2.5
2
1.5
1
0.5
0
Wk33-12
Wk36-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk34-12
Wk35-12
Wk37-12
Wk38-12
Wk39-12
ABP Majha IBN Lokmat Zee 24 Taas
Share of Marathi News Channels in TV Universe
7. Market Share Trend
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Wk32-12
Wk37-12
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk33-12
Wk34-12
Wk35-12
Wk36-12
Wk38-12
Wk39-12
ABP Majha IBN Lokmat Zee 24 Taas
Share of Marathi News Channels in Marathi News Genre
8. Reach’000 Trend
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
Wk35-12
Wk36-12
Wk37-12
Wk38-12
Wk39-12
ABP Majha IBN Lokmat Zee 24 Taas
Reach (000’s) of Marathi News channels
9. TS Per viewer Trend
70
60
50
40
30
20
10
0
Wk28-12
Wk29-12
Wk30-12
Wk31-12
Wk32-12
Wk33-12
Wk34-12
Wk35-12
Wk36-12
Wk37-12
Wk38-12
Wk39-12
ABP Majha IBN Lokmat Zee 24 Taas
Avg Weekly Time Spent by viewers (in mins)
10. Channel Share Trend- All News
2.5
2
1.5
1
0.5
0
Wk30-12
Wk34-12
Wk38-12
Wk28-12
Wk29-12
Wk31-12
Wk32-12
Wk33-12
Wk35-12
Wk36-12
Wk37-12
Wk39-12
ABP Majha ABP News Aaj Tak IBN Lokmat India TV Z 24 Taas Z News
11. Market wise share
Channel Mah 1 Mn+ Mah.1 to 1 Mn Mumbai Mah LC 1
ABP Majha 42% 32% 41% 36%
IBN Lokmat 33% 49% 23% 36%
Zee 24 Taas 25% 19% 37% 28%
12. Program Health –ABP Majha
S.No. Programme
1 10 CHYA BATMYA
2 SACHIN-SUPRIYACHI ASHTVINAYAK DARSHAN
3 BAPPA MORYA RE
4 MAJHA CITY NEWS
5 MUMBAI EAST WEST
6 BAPPA NIGHALE GAVA
7 PUNE DINAK-NASHIK DINAK
8 MAHARASHTRA DESHA
9 ABP MAJHA VISHESH
10 DIWAS MAJHA
13. Top program split – Among top 50
A B P M ajha Zee 24 Taas IB N Lo kmat
30
25
20
15
10
5
0
Wk 33 Wk 34 Wk 35 Wk 36 Wk 37 Wk 38 Wk 39
14. Top 20 programs of the week - Genre
Programme Channel Atvr
10 CHYA BATMYA ABP Majha 0.45
ZATPAT BATMAYA Z 24 Taas 0.44
SACHIN-SUPRIYACHI ASHTVINAYAK DARSHAN
ABP Majha 0.42
BAPPA MORYA RE ABP Majha 0.41
MAJHA CITY NEWS ABP Majha 0.39
DEVA SRI GANESHA (FILM SONG) IBN Lokmat 0.36
MUMBAI EAST WEST ABP Majha 0.36
BAPPA NIGHALE GAVA ABP Majha 0.34
BREAKING NEWS IBN Lokmat 0.34
PUNE DINAK-NASHIK DINAK ABP Majha 0.32
PUDCHYAA VARSHI LOVEKAR YAA IBN Lokmat 0.31
MANGAL MURTI MORYA Z 24 Taas 0.29
9 CHYA BATMYA Z 24 Taas 0.28
MAHARASHTRA DESHA ABP Majha 0.28
ABP MAJHA VISHESH ABP Majha 0.28
DIWAS MAJHA ABP Majha 0.24
AJIT PAWAR CHA RAJINAMA ABP Majha 0.23
DADACHE DHAKKA TANTRA IBN Lokmat 0.23
PRIME TIME IBN Lokmat 0.23
MAHARASHTRANAMA IBN Lokmat 0.23
