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Jose Benzaquen
Foundation
College park
Orlando, FL
EP
- An EP is a record with
more than one single, but
fewer than an LP or is 10-30
min in length
LP
An LP is a record with more
than 30 min of music
Research
Do you o
ff
er consignment to indie artists?
• Foundation College park is a vintage record and rare t shirt shop in the heart
of Orlando. They only sell highly curated vintage vinyls ranging in price from
fi
ve dollars to thousands.
• Due to their clientele expecting this when they seek new records Foundation
does not carry any NEW vinyl records.
• The owner said if he was a new vinyl store then he may venture into being
able to promote local artists and o
ff
er consignment to sell their music.
Events
Record Store Day
• RSD is the anniversary of the opening of
Foundation College Park.
• On RSD they do exclusive drops with extra rare
T-shirts and highly sought after Vinyl. You may
only purchase by lining up at the door and
purchasing what you
fi
nd in the store.
• This makes the experience spontaneous and
fair for those that are dedicated to the culture
and community experience that Foundation has
built in our city.
RSD Exclusives
Swag
There was no
*free* stu
ff
but
there was plenty
of swag to
admire!
Promos
Reflection
Would you use this store for a local indie artist’s album release? If so, what would you do? For instance, would you have an in-store event,
consign their album, leave samplers, etc?
• I would use this store to promote a live event. Foundation is very connected
with the street and music scene in Orlando and it would be a great way to
attract new fans to the artist.
• I would also ask them how we can help them to drive new people to their
stores by cross-promoting and selling their merchandise at our shows.

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Retail Store Scavanger Hunt - Foundation College Park

  • 2. EP - An EP is a record with more than one single, but fewer than an LP or is 10-30 min in length
  • 3. LP An LP is a record with more than 30 min of music
  • 4. Research Do you o ff er consignment to indie artists? • Foundation College park is a vintage record and rare t shirt shop in the heart of Orlando. They only sell highly curated vintage vinyls ranging in price from fi ve dollars to thousands. • Due to their clientele expecting this when they seek new records Foundation does not carry any NEW vinyl records. • The owner said if he was a new vinyl store then he may venture into being able to promote local artists and o ff er consignment to sell their music.
  • 5. Events Record Store Day • RSD is the anniversary of the opening of Foundation College Park. • On RSD they do exclusive drops with extra rare T-shirts and highly sought after Vinyl. You may only purchase by lining up at the door and purchasing what you fi nd in the store. • This makes the experience spontaneous and fair for those that are dedicated to the culture and community experience that Foundation has built in our city.
  • 7. Swag There was no *free* stu ff but there was plenty of swag to admire!
  • 9. Reflection Would you use this store for a local indie artist’s album release? If so, what would you do? For instance, would you have an in-store event, consign their album, leave samplers, etc? • I would use this store to promote a live event. Foundation is very connected with the street and music scene in Orlando and it would be a great way to attract new fans to the artist. • I would also ask them how we can help them to drive new people to their stores by cross-promoting and selling their merchandise at our shows.