News of the week 30.1.13 abp ananda

1. Quick Snapshot
Week 4 - 2013
MCCS

2. ABP ANANDA
Period – Wk 4’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bengali news genre maintained its
position of #2
% Genre Sh.
50
39
40
30
20
10 8
4
1
0
Bangla
Bangla
Bangla Mov.
Bangla GEC
Music
News
Vs. last week Bangla GEC has lost share & Movies has gained the same
Source : TAM
Period : Wk 4 2013

4. Vs. last year Bengali News genre almost
same
% Genre Share
9.0
8.0 7.6 7.5
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Wk 49-4'12 Wk 49-4'13
Source : TAM
Period : Wk 49-4
Year : 2012 & 2013

5. ABP Ananda: Undisputed leader in the
market
% Mkt. Share
33%
26%
19%
12%
10%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Source : TAM
Period : Wk 49 2012 – Wk 4 2013

6. ABP Ananda leading in reach
CS 4+ CS 15+
10.0 10.0
Reach in Mn.
6.2
Reach in Mn.
6.0
5.4 5.3
5
5.0 4 5.0 4
4
2
2
0.0 0.0
ABP 24 GHANTA Kolkata TV News Time RPLUS
ABP 24 GHANTA Kolkata TV News Time RPLUS
Ananda Bangla
Ananda Bangla
Source : TAM
Period : Wk 1-4 2013

7. ABP Ananda leading in all TAM reported
markets
% Market Share
Chnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India
ABP Ananda 30 38 37 32 32 32
24 GHANTA 23 37 37 26 26 27
Kolkata TV 22 10 10 19 19 19
News Time Bangla 13 14 14 14 13 13
RPLUS 12 1 2 9 9 9
Source : TAM
Period : Wk 49 2012 – Wk 4 2013

8. Thank You