2. ABP ANANDAABP ANANDA
Period – Wk 16’2013Period – Wk 16’2013
TG – MF 15+ SEC:ABC CSTG – MF 15+ SEC:ABC CS
Market – West BengalMarket – West Bengal
3. Bangla News genre maintaining its #2Bangla News genre maintaining its #2
positionposition
Source : TAM Period : Wk 16 2013
Bangla Mov. & Bangla Music gained by 13 & 15% respectively
4. Bengali news genre showing a growth of almostBengali news genre showing a growth of almost
8% Vs. last year8% Vs. last year
Source : TAM Period : Wk 9-16 Year : 2012 & 2013
Vs. last year the time spent on the genre has increased
5. ABP Ananda: Undisputed leader in theABP Ananda: Undisputed leader in the
marketmarket
Source : TAM Period : Wk 9-16’2013
6. ABP Ananda leading in both TG’sABP Ananda leading in both TG’s
Source : TAM Period : Wk 9-16’2013
7. ABP Ananda leading in almost all TAMABP Ananda leading in almost all TAM
reported marketsreported markets
% Market Share
Channel *WB .1 TO 1 MN. WB Rest 1mn+ Kol WB East All India
24GHANTA 39% 38% 20% 25% 39% 40%
ABP Ananda 38% 31% 23% 27% 38% 38%
Kolkata TV 9% 11% 23% 19% 9% 9%
News Time Bangla 12% 18% 13% 13% 13% 13%
RPLUS 2% 2% 21% 15% 2% 0%
Source : TAM Period : Wk 9-16’2013
8. ABP Ananda performing on NewsABP Ananda performing on News
Bulletin & reviews reportsBulletin & reviews reports
Source : TAM Period : Wk 16’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
