P3

1. Research
Thomas Bond

2. Existing Product
The location of the main character is
set in the middle of the poster with
the name and logo at the top above
the character. Got the buildings
faded in the background to make the
character more the main focuses.
The buildings in the background are
faded to make the character stand
out more.
The Lighting In the shot is shining
from the left side which shines on to
his face.
It appeals to the audience by having
one main person and making them
want to know who he is.

3. Existing Product
The lighting on the arrow is coming
from the right to show more of what
the arrow which gives it a good
contrast with the dark.
The arrow and the text are central. it
will be appeal to those who like more
dark and dramatic shows.
The text is all in caps and in 3D which
will get the audiences eye when they
see it.

4. Existing Product
The audience may want to buy these because
they are fans of the shows or my like the T-shirts
so they will buy them.
They will have the logos or something to
do with the show.

5. Existing Product
Mid-long shot of main character
on black back ground.
Red and gold costume. 90’s flash
font for the logo
People will watch it because it
may look interesting to them.

6. Research Analysis
• What common features do the researched products
have?
• They all have something to do with T.V shows of heroes’.
They all have big logos that tell what they are of. They all
have similar colour scheme black, grey and white.
• What aspects of the research will you include
within your on work?
• They all have large capital logos which are black.

7. Questionnaire Analysis
Survey Monkey Link:
https://www.surveymonkey.co.uk/r/JV7F8SY

8. Audience research
• Observation: 60% of the people I asked were under 18
and 40% were 18 to 28 year olds.
• What this says about my audience: This means that most
people who tuck this survey are under that age range.
• How will your product appeal to this audience: It will
appeal to them because its in there age range or that
there interested in the product.

9. Audience research
• Observation: 60% of the gender who answered was male and
the rest was 40% female.
• What this says about my audience: my audience is mainly
male.
• How will your product appeal to this audience: because I’ll
make it more appealing to the male audience.

10. Audience research
• Observation: 70% of my audience prefer blue, red, yellow and
orange
• What this says about my audience: my audience prefer
primary colours and bright colours.
• How will your product appeal to this audience: I will include
these colours to make my work appeal to the audience.

11. Audience research
• Observation: 40% of people would watch 40 or 60
minutes of a TV show.
• What this says about my audience: my audience would
watch a full episode of a TV show.
• How will your product appeal to this audience:

12. Audience research
• Observation: 50% of people would like to have a t-shirt from a TV show.
• What this says about my audience: this shows that my audiences would
rather have t-shirts then a poster or something else.
• How will your product appeal to this audience: I would focus more
attention on making t-shirts then other products and I will make different
types of t-shirts so there's options to choose from.

13. Audience research
• Observation: most people said that they would watch them because
of the characters and the storyline.
• What this says about my audience: this says that my audience
would like to watch shows because of the characters or storyline.
• How will your product appeal to this audience: I will include things
related to the character and his backstory.

14. Audience research
• Observation: 50% of people would like to have the power of
controlling the elements.
• What this says about my audience: My audience prefers
powers to do with fire, water, air and earth.
• How will your product appeal to this audience: I will include
graphics that relate to the elements.

15. Audience research
• Observation:40% of people said that loud music is what they would
choose to associate with superhero's
• What this says about my audience: this says that most of my
audience is in to loud music.
• How will your product appeal to this audience: This will be
appealed in a way to know how loud to do music or sound effects.

16. Audience research
• Observation: 50% of people would like hoodies then another clothing
product.
• What this says about my audience: This says that my audience would have
hoodies then t-shirts.
• How will your product appeal to this audience: This will help me choose
what my product look like to make my product more appealing.

17. Audience research
• Observation: 50% of the people I asked said that they would pay £15 for a
t-shirt.
• What this says about my audience: This say that my audience would pay
more for t-shirts.
• How will your product appeal to this audience: It will be better quality so
that my audience would pay more for better quality t-shirts

18. Interviews

19. Interview 1
1. Would you wear a t-shirt with your favourite
superhero logo or face on it?
2. Would you buy a printed or an embroidered logo t-
shirt?
3. Would you prefer to have a dark colour t-shirt or a
colourful one?
4. Would you spend up to £15 to buy the t-shirt? how
much?
5. Would you buy a short sleeve or long sleeve?

20. Answers of interview 1
1. no not my thing
2. yes if it had a flower on it or a nice pattern
3. colorful because its eye catching
4. yeah if its branded if not the no
5. short sleeve t-shirt

21. Observation of Interview 1
• Observation: Answers all the questions but they
where short but helpful answers.
• What this says about my audience: This says that
my audience likes the products I will make.
• How will your product appeal to this audience: it
will appeal to them by making the products how
most of the audience would like it to be like and
take there feedback in to make the product.

22. Interview 2
• Would you wear a t-shirt with your favourite
superhero logo or face on it?
• Would you buy a printed or an embroidered logo t-
shirt?
• Would you prefer to have a dark colour t-shirt or a
colourful one?
• Would you spend up to £15 to buy the t-shirt? how
much?
• Would you buy a short sleeve or long sleeve?

23. Answers of interview 2
1. Probably not. If it was cartoon then yeah.
2. Embroidered logo t-shirt.
3. DARK.
4. £15 is fine.
5. Short sleeve.

24. Observation of Interview 2
• Observation: gave good answers that will help
make the products.
• What this says about my audience: it says that my
audience knows what they want and how they
would like it to look like.
• How will your product appeal to this audience: it
will appeal to them because they would give me
the feedback that will help me make the product
that they would like to have.

25. Audience Profile
Category Demographic Content to appeal to this audience
Age Range 14-28
• The t-shirt would appeal to the demographic
because of the colour scheme such as reds,
oranges, greens, purple.
• The TV Ident would appeal because the
images would be relevant to the age range
and the music will appeal to the
demographic as it will reflect trends.
Gender Mostly Male
• Males tend to like superheroes more than
females because they like fantasy as opposed
to the real world. Most superheroes are
male and tend to wear primary colours that
are associated with masculinity.

26. Psychographic
Emulator. This group
wants to appear like an
achiever to attack the
opposite sex or the
approval of their peers.
They respond to
messages about
achievement.
• My t-shirts and TV ident would appeal to
emulators because most males like to
attract females. In the t-shirt they will look
attractive and eye catching.
Social Status
They will be-
• well educated
• middle class
• home owners
• lots of disposable
income
• nerds
• they read comics
novels
• This is the trend in superhero followers
today

27. Research Evaluation

28. Research Evaluation• Give an overview of how you conducted your research. Discuss the strengths and
weaknesses of each method
• Product Research
• Strengths
• Gave me information that was already out there
• Showed me what people want from a superhero
• Weaknesses
• Limited to my own knowledge
• Very similar to each other, nothing new
• Questionnaires
• Strengths
• Get lots of ideas, very quickly
• Give the questionnaire to interested parties
• Weaknesses
• Limited resource
• Relies on people giving time and responses
• Interviews
• Strengths
• You get personal responses
• Its quite an instant resource
• Weaknesses
• people may give responses that they think you want
• People might not be interested in the topic

29. Research Evaluation
• What sort of a response did you get?
Most of the responses I got where similar in answer and they were helpful to
what I was looking for
• How did you distribute your survey? Give an advantage and a
disadvantage
• I gave it to people who I knew that would do the survey in the class and to
staff members to get some results that will help me with my work.