research theory pro forma

1. Research
Theory
Charlie lamb

2. Terminology
• Circulation
– How many printed copies have been disturbed
• Hits
– How many views a webpage has been viewed
• Box Office Figures
– The money that the film made at the cinema
• Ratings
– How something been rated
• Sales
• How much of the products have been sold

3. Primary Research
• Definition the
– The research you do Ur self
– Where the audience and the researcher are in direct contact
• Advantages
• Guarantees that the information collected is up-to-date
• Disadvantages
• It can be expensive and time consuming
• Example
– Questionairs/surveys
– Interviews
– Focus groups
– Vox pops
– Product analysis

4. Secondary Research
• Definition
– Studying previously undertaken research
– Using existing research in your own work
• Advantages
– Cost effective
– Wind range of information
• Disadvantages
– Researcher may have difficulty obtaining information for her needs
• Example
• Internet research
• Library research
• Archive research

5. Quantitative Research
• Definition
– Expressed or expressible as a quantity
– Research that you can measure and put into percentages, fraction and
numbers
• Advantages
– you to develop an understanding of the emotional connection driving a buyer's behavior
• Disadvantages
– False focus on numbers. Quantitative research can be limited in its pursuit of concrete, statistical
relationships
• Example

6. Audience Research
• Definition any research conducted on a specific sample
• Advantages
• Prioritize peoples needs
• Disadvantages
• May not represent your target and will have a limited target audience
• Example
• Do you like the colour blue?
Yes No
80% of people liked blue
20% didn’t like blue
Blue
Yes
No

7. Qualitative Research
• Definition
– Expressed or expressible as a quantity
– Research that you can quantify/measure and put into percentages, fractions and
numbers
• Advantages
• Prioritise peoples needs
• Disadvantages
• Might not find the correct target audience for your needs
• Example

8. Market Research
• Definition
• Finding out where the product is sold
• Advantages
• Helps discover yours and your competitors weaknesses
• Disadvantages
• Lengthy and time consuming
• Example
• Interviews
• Question airs

9. Production Research
• Definition
• Finding information and resources required to produce a piece of media.
• Advantages
• Helps in scanning multiple marketplaces and the ongoing trends in such marketplaces easily
• Disadvantages
• Time consuming and very lengthy
• Example
• Question airs
• interviews

10. Terminology
• Objective
• Research that is not influenced by personal feelings or opinions
• Subjective
– Research that has been influenced by personal feelings or opinions
• Valid
– Whether the research proposed is able to answer the intended outcome/question
• Reliable
– Research that produces accurate and consistent results

11. Harvard Referencing
Name of the film being researched; harry potter
1. Film-harry potter and the chamber of secrets
2. Book-harry potter and the chamber of
secrets
3. Website-Pottermore.com
4. Article- The Ultimate Guide To Harry
Potter 2021 Edition