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1. Research
Your Name

2. Existing Product
This is an album cover of xxxtentacions ‘?’
This album cover is similar to my own as my
album cover will not feature the artists name.
This album cover also is stylish in terms of the
simplicity of the back and white and the
boarder .

3. Existing Product
This hoodie is also from the same artist and
is also the kind of simplistic style I would
like to implicate in my own clothing line.
Also the font that is used in the hoodie is
the same font that is used in his other
merchandise and album covers .

4. Existing Product
This is a tour poster of a similar style of artist genre
with the same style of font that is resembled in
there album covers and other merchandise. It is
also a great theme with the style of music the
artist uses.

5. Existing Product
This product is from the late 1980’s and
early 1990’s and it is a similar style to the
rest of the existing products I have chose
because of the font style and the layout of
the artist on the side of the cover.

6. Research Analysis
• What common features do the researched
products have?
• The products I have researched all have one thing in common and that is that the
products were styled in the same type of font and layout . All giving off a vibe of rock
music style .
• What aspects of the research will you include
within your on work?
• Some things I will add to my work will be certain colour schemes such as a simple black
white. I will also add similar types of font styles as well as a high quality appealing
photo of the artist .I will also think about the way I want the album to look in terms of
the era of hip hop I want to go into .

7. Questionnaire Analysis

8. Audience research
• Observation: From this question we can see that most people proffered Rock music, however
40% chose other as an option
• What this says about my audience: From this individual question we
can see that rock is the favoured genre therefore I will choose that
genre in the products I design.
• How will your product appeal to this audience: I have chosen
certain rock artists as inspiration for my products .

9. Audience research
• Observation: From looking at this question we can see that 80% would prefer to buy hoodies or t shirts.
• What this says about my audience: This tells me that my audience prefer t shirts or
hoodies over any other type of clothing. This could be because it stands out more.
• How will your product appeal to this audience: In my final product I will be
designing a vinyl cover and t shirts for hip hop/R&B for an artist.

10. Audience research
• Observation: From looking at this bar chart we can see that almost 60% of the people of my
target audience rarely buy merchandise
• What this says about my audience: Overall this tells me that my audience aren’t
very financially invested in buying merchandise as it is not that important to them.
• How will your product appeal to this audience: The merchandise products I
am making are very vibrant and are well designed in terms of the colour combinations I'm using.
My merchandise also will not be a typical type of merchandise as I am hoping to produce a vinyl of
a desired artist that’s liked by the ages of my target audience .

11. Audience research
• Observation: From looking at this bar chart we can see that 100% of my audience
are 16-18.
• What this says about my audience: This tells me that my audience
are likely to be students.
• How will your product appeal to this audience:My
product will appeal to the audience because my prod

12. Audience research
• Observation: From this bar graph we can see that over 70 % of the people are male and under 30% of the people
are female
• What this says about my audience: This tells me that even though
the majority of the people are male there are still a high amount of
the target audience which are female .
• How will your product appeal to this audience:

13. Audience research
• Observation: From looking at this bar graph we can see that none of the options
were heavily chosen. The most picked option was socialising at a music event.
• What this says about my audience: Overall this says that everybody enjoys music
events in different ways. However I would say that because not many people
answered this question it doesn’t generalise the target group.
• How will your product appeal to this audience: My product will appeal to the
audience because it does not affect whether people will enjoy the genre of music.

14. Audience research
• Observation: From this bar graph we can see that almost 60% of my audience prefer
album art work to anything else.
• What this says about my audience: From this question this tells me that my audience
prefers artistic albums .
• How will your product appeal to this audience: My products will appeal to this
because I am making a vinyl cover for a R&B/Hip Hop artist and it will allow me to be very creative and
versatile .

15. Audience research
• Observation: From this bar chart we can see that black and white is the most picked
colour scheme .
• What this says about my audience: This tells me that my audience prefer there
merchandise to be black and white.
• How will your product appeal to this audience: From this result I already
plan to make my clothing merchandise black and white . I will make it simple but still
aesthetically pleasing for my target audience.

16. Audience research
• Observation: From this bar chart we can see that 55% of my audience would purchase both a vinyl and a
CD .
• What this says about my audience: This tells me that neither vinyl or cd are
more appealing than the other and are both attractive.
• How will your product appeal to this audience: I will be producing a vinyl
cover which will be aimed to suit the target audiences needs.

17. Audience research
• Observation: From this bar graph we can see that 40% of my audience are willing to pay
between £10-£20 on merchandise.
• What this says about my audience: Overall this says that my target audience
don’t have a very high interest rate or budge to buy expensive products.
• How will your product appeal to this audience: My products will be
specifically designed not to be to expensive as my target audience is also young.

18. Interviews

19. Interview 1
• What do you like about Hip Hop music? And why?
• I like Hip Hop music because there's a lot sub genres within it making it intriguing .
• What would you like to see on a Hip Hop t-shirt?
• I would like to see an artist because I can support him in in a much more official way.
• What would you like to see on the front of a vinyl cover?
• I would like to see a creative design for the genre featuring a small
selection of colours for a nice contrast.
• What is your favourite thing to buy for a hip hop product?
• My personal favourite thing to buy would be a vinyl produced by the artist.

20. Interview 1
• Observation:From looking at the questions that were answered we can see
that the person likes and wants support Hip Hop.
• What this says about my audience: This tells me that my
target audience are very invested in buying Hip Hop merchandise.
• How will your product appeal to this
audience: My product will now appeal to my audience because the type of designs
I want to create and also my merchandise will be cheaper.

21. Interview 2
What do you like about Hip Hop music? And why?
I like the flow and the lyrics of Hip Hop music and the cultural image of the artists .
What would you like to see on a Hip Hop t-shirt?
I would like to see an image of the artist performing or singing to show that they are
a musician and a performer also with a personal symbol or logo that makes them
more recognisable.
What would you like to see on the front of a vinyl cover?
I would also like to see the an artistic image of the artist with a retro selection of
colours with a creative logo or title of the album.
What is your favourite thing to buy for a hip hop product?
My favourite thing to buy for a Hip hop product would be a vinyl because it looks
very trendy and retro and vinyl's are still very fashionable.

22. Interview 2
• Observation: From this we can see that the interviewee knows a
lot about the genre of Hip Hop.
• What this says about my audience: This tells me that my
interviewee is very invested in buying merchandise.
• How will your product appeal to this
audience: My products will appeal to the target audience because I plan to create
a logo that is stylish and recognisable. I will also make sure that there is a picture of the artist
in at least one of my products as that is also another thing my audience like .

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16+ • The products I am selling appeal for a
younger audience and any age above.
Gender
Male or female • My products don’t specify a target audience
for a particular gender.
Psychographic
Emulator • My products appeal to people who are
living in a very social status.
Social Status
Any My product doesn’t specify a social status.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
– the strengths of my product research were that I took time to examine other products
and look at what was stylish and how I could take inspiration from them .
– Questionnaires
– The overall strengths of doing questionnaire was by setting up a multiple choice
questionnaire it enabled me to produce specific questions that would shape the kind of
product to make.
– The weaknesses of doing the questionnaires were that some of questions were equally
answered which meant it was hard to reflect on what my audience mostly preferred .
Interviews
The strengths of doing my interviews was that it allowed me to ask much more
specific questions than my questionnaire and I got much more of a detailed response
to the questions. The weaknesses of doing my interviews was that by only asking 2
people the questions it doesn’t still give me a definite or general opinion from hip hop
fans on a broad perspective.

26. Research Evaluation
– What sort of a response did you get?
– Looking back at my responses I got from my questionnaire I would say that got a
positive response overall the questions I displayed they were all answered in a
reasonable expected way. The products I have researched have sparked my mind
and have given me more ideas to create an album cover and clothing merchandise.
The responses in the interview I got were very positive and It has given me a
brighter idea of how what look the target audience wants overall.
– How did you distribute your survey? Give an advantage and a disadvantage
– I made my survey on a website called survey monkey. The website allows you to
make up your own questions which are influential on the decision of which I
choose for my production . It allows you to have as many multiple choice answers.
To get my feedback from the questionnaire it shows the percentage of how many
people chose the specific answers to each question.