my project

1. Research
Ellie schreurs

2. Existing Product
French cover for a
magazine
I have chosen this magazine because
it is about autumn clothes and I am
doing something similar to that for
my magazine. The location it is
outside on a nice autumn day.
The lighting is quite
light. The title is brown and orange
colours but the the rest of the text
colours is white. The model is
wearing a red floral top and brown
and black animal print jeans. The
fonts size is big and clear to read.

3. Existing Product
The magazine background is a cream
rose gold colour. The model blends in
with the colours because she wears
subtle clothes. The model was in the
studio there was lots of light . The
model is wearing earthy neutral tones.
The fonts are bold and fancy and it
standout as a title. The text has
variety of different styles. The text is
red and black which are autumn
colours.

4. Existing Product
The Paris Vogue magazine
The location is on a sandy
beach maybe on a sand
dune. The blue and yellow
are block colours which over
lays each other. The yellow
jumper is a bright colour like
the sun. The background is
outside with tall grass. The
font is big and bold which
makes you want to read the
magazine.

5. Existing Product
It is called Bazaar. It comes from
the 1980s.
The location is a studio with the
model. It is a close up of their
face. In the 1980s they used a lot
of bright colours like orange. The
title is very big and bold the text is
bright yellow. The magazine is
striking to people.
The light is bright. You can see the
models makeup up close.
You see that this is the 1980
makeup look.

6. Research Analysis
• What common features do the researched products have?
• The common features are they all have autumn looks. The
title is big and bold. And the models are females and it uses
close up shots. And the writing is in different styles and
fonts and different colours.
• What aspects of the research will you include within your
on work?
• I am going to use autumn images, I am going to have an
autumn theme. I am going to have fancy titles and bold
striking titles. I am going to use block colours and do close
up shots of their makeup.

7. Questionnaire Analysis
Survey Monkey Link:
https://www.surveymonkey.co.uk/r/J8FBVKF

8. Audience research
• Observation: the under 18
age group was the largest at 30%
• What this says about
my audience:
• This suggest that this group are more interested
in finding out about my products then the older
groups
• How will your product
appeal to this
audience:
• I will include fashion and makeup in my magazine

9. Audience research
• Observation:
• 60% are female and 40% male
•
• What this says about my audience:
• females likes fashion more
• How will your product appeal to this
audience:
• I will include female models

10. Audience research
• Observation:
• Four types of magazines are popular
• What this says about my
audience:
• They have wider interest then I thought they would
• How will your product
appeal to this audience:
• I could include leisure gym and swimwear for people who are
interest in sports

11. Audience research
• Observation:
• 60% don't like like fashion magazines
• What this says about my
audience:
• The people are not interest in fashion magazines
• How will your product
appeal to this audience:
• I will include clothes, makeup, skincare, and jewellry

12. Audience research
• Observation:
• Makeup features and designer wear are the most popular
• What this says about my audience:
• They like good quality products and might spend more monery on the products
• How will your product appeal to
this audience:
• I will include Brand and designer labels in my magazines
•

13. Audience research
• Observation:
• People like bright colours for a magazines
• What this says about my audience:
• My audience is more attracted to colourful things
• How will your product appeal to
this audience:
• I will include colourful background fonts and images

14. Audience research
• Observation:
• 50% wants to see more fashion and 30% would like to see more sport
and 20% would like to see more makeup.
• What this says about my
audience:
• My audience prefers most fashion but like to see a bit of sports and
makeup
• How will your product appeal to
this audience:
• I going to focus on makeup and fashion

15. Audience research
• Observation:
• 40% of people would pay 2.50 for a magazines
• 30 %of people would pay £1.00
• 30% people would pay £3.00
• What this says about my audience
• My audience prefer to pay £2.50 for a magazine because they might not
have a job and don’t have that much money to spend on a magazines but
will spend a little bit of money on a magazines.
• How will your product appeal to this audience:
• It will appeal to my audience by charging a low price cost of £2.50

16. Audience research
• Observation:
• 20% of people like lots of images 70% of people like text and image and 10% like
just image
• What this says about my audience:
my audience like image and text
• How will your product appeal to
this audience:
• It will appeal to my audience
because it has image and text
•

17. Audience research
• Observation:
• 20% people read magazines in week 80% people
read magazines in a year
• What this says about my audience:
• Is say that most people read a magazines in a
year then a week
• How will your product appeal to this audience:
• It will appeal to audience because they have long
time read the fashion magazines.

18. Interviews

19. Interview 1
• When was the last time you read a fashion
magazines?
• Do you prefer photos or pictures or reading
articles?
• What is your favourite part in the magazines that
you read?
• What are your favourite magazines?
• How often do you read fashion magazines?
•

20. Interview 1
• Observation: they were good questions to ask
• The interviewee was very clear in her answers
• Remember to hold the phone near her face.
• What this says about my audience:
• People prefer pictures than articles
• How will your product appeal to this audience:
• My audience will like the magazines if you like
fashion and makeup especially if there are lots of
pictures.

21. Interview 2
• What makeup brand do you like?
• How long do you spend on your makeup?
• How much does your makeup cost you each
month?
• Do you prefer expensive makeup or cheaper
makeup?
• Do you buy new makeup after seeing it in a
magazines?

22. Interview 2
• Observation: they were good questions that I ask
• The interviewee had a clear and loud voice
• I think she enjoyed answering my questions about makeup.
• What this says about my audience:
• Is say that she likes to buy makeup from celebrities that she likes
• My magazine will appeal more to women then men
• How will your product appeal to this audience:
• It will mainly have women's clothes and makeup and pictures of
celebrities. The magazine could have links to YouTube to watch
makeup and fashion video.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
18-29 • Model, clothes, makeup, celebrities
Gender
Female • Women like to buy clothes, makeup. They
like to look nice. They like put their makeup
on.
Psychographic
Fashion and
makeup they
interested how
they look like
spend money
• Women like to buy clothes, makeup. They
like to look nice. They like put their makeup
on.
Social Status
Middle class,
working, single
• Women like to buy clothes, makeup. They
like to look nice. They like put their makeup
on.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research i looked at different types of fashion and makeup
magazines I chose these magazines because they were close up and I like
the colours.
– Questionnaires Research I did a survey monkey it was aimed at my targets
audience.
– Interviews
– I use open end questionnaires so that interviewee had to say more in
– my interviews.

26. Research Evaluation
– What sort of a response did you get?
– They were very helpful and gave me good response.
– They spoke really well and very clear and loud.
– I think the people answered my questions very well.
– How did you distribute your survey? Give an advantage and a disadvantage
– Everybody did the survey they gave me good feedback about what they like and didn’t like
and that was good because it tells about what magazines people would read.
– It is bad because they might not have time to fill in your survey in because they doing other
work for people.
– I did my survey on the computer it was good because it would have been quick for people to
fill the survey in and give me feedback quick.
–