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ECONOMIC CONTEXT
NEWSPAPERS
NEWSPAPER QUESTION
Explain how economic contexts, including commercial and not-for-
profit funding, affect the distribution of newspapers. Refer to The
Guardian and the Daily Mail to support your answer.
Explain the impact of technological developments and changing
economic contexts on the cost for audiences of consuming news.
Refer to The Guardian and the Daily Mail to support your answer.
NEWSPAPER QUESTION
Explain how economic contexts, including commercial and not-for-
profit funding, affect the distribution of newspapers. Refer to The
Guardian and the Daily Mail to support your answer.
Explain the impact of technological developments and changing
economic contexts on the cost for audiences of consuming news.
Refer to The Guardian and the Daily Mail to support your answer.
NEWSPAPER QUESTION
including commercial - distribution of newspapers
Paragraph 1: NB: You may decide to leave this paragraph out of your response
In recent years, the economic context for the production and distribution of newspapers has seen
some radical changes. Print newspapers have been significantly impacted, with sales falling
dramatically in the last twenty years. DMGT’s response has been to diversify its portfolio by
purchasing two other titles, Metro and I, corresponding to Curran and Seaton’s assertion that media
industries follow the normal capitalist process of the concentration of ownership moving into fewer
and fewer hands. The Press Gazette's monthly analysis ranks The Daily Mail and Metro in the top
two print papers in terms of circulation, so it seems that DMGT have successfully managed to
maintain their overall print distribution audience. However, Metro is a free paper, often targeting
commuters, so it is likely that advertising makes up a considerable part of the revenue stream for
DMGT and that its distribution model has had to change to maintain a print audience.
NEWSPAPER QUESTION
including commercial - distribution of newspapers
Paragraph 2: NB: You may decide to leave this paragraph out of your response
Despite its relative success in the print market, Daily Mail editor, Ted Verity, recently announced the need to
restructure their newsroom to facilitate “collaboration across titles and platforms.” At this stage, it seems that
Verity is attempting to cut costs by streamlining the newsroom to avoid economically costly competition across
different wings of the same organisation, in this case The Daily Mail and MailOnline. However, he did go on to
state that “there’s no question that the opportunities for future growth now are digital.” The economic
consequences for the movement to digital distribution seem very positive at first sight, with the cost of paper
and printing being entirely removed; but audiences may be more reluctant to pay for a product that they
already see as free. This is why MailOnline is so reliant on advertising on its website and also why it has been
trying to push readers towards its Mail+ subscription product. The MailOnline has also made inroads into social
media connections, with many millions of subscribers across its Twitter, Facebook and Instagram pages. But
most interesting may be its popularity on snapchat. With 15 million snapchat subscribers, and 35 dedicated
editorial staff, it is clear that MailOnline sees snapchat as an important way to target and distribute to younger
readers. As with its diversification in the print market, MailOnline seems to be broadening it range of
distribution in order to attract advertisers.
NEWSPAPER QUESTION
Explain how economic contexts, including commercial and not-for-
profit funding, affect the distribution of newspapers. Refer to The
Guardian and the Daily Mail to support your answer.
Explain the impact of technological developments and changing
economic contexts on the cost for audiences of consuming news.
Refer to The Guardian and the Daily Mail to support your answer.
NEWSPAPER QUESTION
not-for-profit funding
The economic context surrounding the Guardian’s is significantly different to most newspapers due
to its not-for-profit model of funding. Firstly, it is ‘owned’ exclusively by the Scott Trust, and proudly
boasts that it ‘isn’t owned or controlled by advertisers or billionaires.’ This model of funding allows
it the freedom to focus on journalistic integrity and quality news production. However, The Press
Gazette's monthly analysis of ABC national newspaper circulation figures estimates they may have
as little as 60,000 daily sales in 2024. This dwindling print circulation is reflected across the industry
and is likely the result of many readers turning to online news sources. According to their Media
Editor, total revenue in 2022 – 23, rose to £264.4 million but with a cash outflow of £21 million. This
latter figure corresponds to an increased investment in podcasts and newsletter as well as the hiring
of more journalists. So, we can see that non-profit funding has lead to a diversification in the
different methods of distribution embraced by the Guardian. Moreover, The Guardian’s trusted
journalism attracts far more subscribers than most of its other UK newspaper competitors, with
over 1.1 million monthly subscribers. In addition, its shifting reliance away from print sales, and its
dedication to quality global content, means that it has been able to attract financial support from
North America and Australia. So not only have economic contexts impacted the distribution
methods, they have also widened the geographical range of their distribution to the entire
anglosphere.
NEWSPAPER QUESTION
Explain how economic contexts, including commercial and not-for-
profit funding, affect the distribution of newspapers. Refer to The
Guardian and the Daily Mail to support your answer.
Explain the impact of technological developments and changing
economic contexts on the cost for audiences of consuming news.
Refer to The Guardian and the Daily Mail to support your answer.
NEWSPAPER QUESTION
impact of technological developments on the cost for audiences of consuming news
The economic context surrounding the Guardian’s is significantly different to most newspapers due
to its not-for-profit model of funding. Firstly, it is ‘owned’ exclusively by the Scott Trust, and proudly
boasts that it ‘isn’t owned or controlled by advertisers or billionaires.’ This model of funding allows
it the freedom to focus on journalistic integrity and quality news production. However, The Press
Gazette's monthly analysis of ABC national newspaper circulation figures estimates they may have
as little as 60,000 daily sales in 2024. This dwindling print circulation is reflected across the industry
and is likely the result of many readers turning to online news sources. According to their Media
Editor, total revenue in 2022 – 23, rose to £264.4 million but with a cash outflow of £21 million. This
latter figure corresponds to an increased investment in podcasts and newsletter as well as the hiring
of more journalists. So, we can see that non-profit funding has lead to a diversification in the
different methods of distribution embraced by the Guardian. Moreover, The Guardian’s trusted
journalism attracts far more subscribers than most of its other UK newspaper competitors, with
over 1.1 million monthly subscribers. In addition, its shifting reliance away from print sales, and its
dedication to quality global content, means that it has been able to attract financial support from
North America and Australia. So not only have economic contexts impacted the distribution
methods, they have also widened the geographical range of their distribution to the entire
anglosphere.
NEWSPAPER QUESTION
impact of technological developments on the cost for audiences of consuming news
The economic context surrounding the Guardian’s is significantly different to most newspapers due
to its not-for-profit model of funding. Firstly, it is ‘owned’ exclusively by the Scott Trust, and proudly
boasts that it ‘isn’t owned or controlled by advertisers or billionaires.’ This model of funding allows
it the freedom to focus on journalistic integrity and quality news production. However, The Press
Gazette's monthly analysis of ABC national newspaper circulation figures estimates they may have
as little as 60,000 daily sales in 2024. This dwindling print circulation is reflected across the industry
and is likely the result of many readers turning to online news sources. According to their Media
Editor, total revenue in 2022 – 23, rose to £264.4 million but with a cash outflow of £21 million. This
latter figure corresponds to an increased investment in podcasts and newsletter as well as the hiring
of more journalists. So, we can see that non-profit funding has lead to a diversification in the
different methods of distribution embraced by the Guardian. Moreover, The Guardian’s trusted
journalism attracts far more subscribers than most of its other UK newspaper competitors, with
over 1.1 million monthly subscribers. In addition, its shifting reliance away from print sales, and its
dedication to quality global content, means that it has been able to attract financial support from
North America and Australia. So not only have economic contexts impacted the distribution
methods, they have also widened the geographical range of their distribution to the entire
anglosphere.
Using some/all of the same
information, attempt to write a
paragraph answering the
second question.
NEWSPAPER QUESTION
including commercial - distribution of newspapers
Paragraph 2: NB: You may decide to leave this paragraph out of your response
Despite its relative success in the print market, Daily Mail editor, Ted Verity, recently announced the need to
restructure their newsroom to facilitate “collaboration across titles and platforms.” At this stage, it seems that
Verity is attempting to cut costs by streamlining the newsroom to avoid economically costly competition across
different wings of the same organisation, in this case The Daily Mail and MailOnline. However, he did go on to
state that “there’s no question that the opportunities for future growth now are digital.” The economic
consequences for the movement to digital distribution seem very positive at first sight, with the cost of paper
and printing being entirely removed; but audiences may be more reluctant to pay for a product that they
already see as free. This is why MailOnline is so reliant on advertising on its website and also why it has been
trying to push readers towards its Mail+ subscription product. The MailOnline has also made inroads into social
media connections, with many millions of subscribers across its Twitter, Facebook and Instagram pages. But
most interesting may be its popularity on snapchat. With 15 million snapchat subscribers, and 35 dedicated
editorial staff, it is clear that MailOnline sees snapchat as an important way to target and distribute to younger
readers. As with its diversification in the print market, MailOnline seems to be broadening it range of
distribution in order to attract advertisers.
Using some/all of the same
information, attempt to write a
paragraph answering the
second question.

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ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx

  • 2. NEWSPAPER QUESTION Explain how economic contexts, including commercial and not-for- profit funding, affect the distribution of newspapers. Refer to The Guardian and the Daily Mail to support your answer. Explain the impact of technological developments and changing economic contexts on the cost for audiences of consuming news. Refer to The Guardian and the Daily Mail to support your answer.
  • 3. NEWSPAPER QUESTION Explain how economic contexts, including commercial and not-for- profit funding, affect the distribution of newspapers. Refer to The Guardian and the Daily Mail to support your answer. Explain the impact of technological developments and changing economic contexts on the cost for audiences of consuming news. Refer to The Guardian and the Daily Mail to support your answer.
  • 4.
  • 5.
  • 6.
  • 7. NEWSPAPER QUESTION including commercial - distribution of newspapers Paragraph 1: NB: You may decide to leave this paragraph out of your response In recent years, the economic context for the production and distribution of newspapers has seen some radical changes. Print newspapers have been significantly impacted, with sales falling dramatically in the last twenty years. DMGT’s response has been to diversify its portfolio by purchasing two other titles, Metro and I, corresponding to Curran and Seaton’s assertion that media industries follow the normal capitalist process of the concentration of ownership moving into fewer and fewer hands. The Press Gazette's monthly analysis ranks The Daily Mail and Metro in the top two print papers in terms of circulation, so it seems that DMGT have successfully managed to maintain their overall print distribution audience. However, Metro is a free paper, often targeting commuters, so it is likely that advertising makes up a considerable part of the revenue stream for DMGT and that its distribution model has had to change to maintain a print audience.
  • 8. NEWSPAPER QUESTION including commercial - distribution of newspapers Paragraph 2: NB: You may decide to leave this paragraph out of your response Despite its relative success in the print market, Daily Mail editor, Ted Verity, recently announced the need to restructure their newsroom to facilitate “collaboration across titles and platforms.” At this stage, it seems that Verity is attempting to cut costs by streamlining the newsroom to avoid economically costly competition across different wings of the same organisation, in this case The Daily Mail and MailOnline. However, he did go on to state that “there’s no question that the opportunities for future growth now are digital.” The economic consequences for the movement to digital distribution seem very positive at first sight, with the cost of paper and printing being entirely removed; but audiences may be more reluctant to pay for a product that they already see as free. This is why MailOnline is so reliant on advertising on its website and also why it has been trying to push readers towards its Mail+ subscription product. The MailOnline has also made inroads into social media connections, with many millions of subscribers across its Twitter, Facebook and Instagram pages. But most interesting may be its popularity on snapchat. With 15 million snapchat subscribers, and 35 dedicated editorial staff, it is clear that MailOnline sees snapchat as an important way to target and distribute to younger readers. As with its diversification in the print market, MailOnline seems to be broadening it range of distribution in order to attract advertisers.
  • 9. NEWSPAPER QUESTION Explain how economic contexts, including commercial and not-for- profit funding, affect the distribution of newspapers. Refer to The Guardian and the Daily Mail to support your answer. Explain the impact of technological developments and changing economic contexts on the cost for audiences of consuming news. Refer to The Guardian and the Daily Mail to support your answer.
  • 10.
  • 11.
  • 12. NEWSPAPER QUESTION not-for-profit funding The economic context surrounding the Guardian’s is significantly different to most newspapers due to its not-for-profit model of funding. Firstly, it is ‘owned’ exclusively by the Scott Trust, and proudly boasts that it ‘isn’t owned or controlled by advertisers or billionaires.’ This model of funding allows it the freedom to focus on journalistic integrity and quality news production. However, The Press Gazette's monthly analysis of ABC national newspaper circulation figures estimates they may have as little as 60,000 daily sales in 2024. This dwindling print circulation is reflected across the industry and is likely the result of many readers turning to online news sources. According to their Media Editor, total revenue in 2022 – 23, rose to £264.4 million but with a cash outflow of £21 million. This latter figure corresponds to an increased investment in podcasts and newsletter as well as the hiring of more journalists. So, we can see that non-profit funding has lead to a diversification in the different methods of distribution embraced by the Guardian. Moreover, The Guardian’s trusted journalism attracts far more subscribers than most of its other UK newspaper competitors, with over 1.1 million monthly subscribers. In addition, its shifting reliance away from print sales, and its dedication to quality global content, means that it has been able to attract financial support from North America and Australia. So not only have economic contexts impacted the distribution methods, they have also widened the geographical range of their distribution to the entire anglosphere.
  • 13. NEWSPAPER QUESTION Explain how economic contexts, including commercial and not-for- profit funding, affect the distribution of newspapers. Refer to The Guardian and the Daily Mail to support your answer. Explain the impact of technological developments and changing economic contexts on the cost for audiences of consuming news. Refer to The Guardian and the Daily Mail to support your answer.
  • 14. NEWSPAPER QUESTION impact of technological developments on the cost for audiences of consuming news The economic context surrounding the Guardian’s is significantly different to most newspapers due to its not-for-profit model of funding. Firstly, it is ‘owned’ exclusively by the Scott Trust, and proudly boasts that it ‘isn’t owned or controlled by advertisers or billionaires.’ This model of funding allows it the freedom to focus on journalistic integrity and quality news production. However, The Press Gazette's monthly analysis of ABC national newspaper circulation figures estimates they may have as little as 60,000 daily sales in 2024. This dwindling print circulation is reflected across the industry and is likely the result of many readers turning to online news sources. According to their Media Editor, total revenue in 2022 – 23, rose to £264.4 million but with a cash outflow of £21 million. This latter figure corresponds to an increased investment in podcasts and newsletter as well as the hiring of more journalists. So, we can see that non-profit funding has lead to a diversification in the different methods of distribution embraced by the Guardian. Moreover, The Guardian’s trusted journalism attracts far more subscribers than most of its other UK newspaper competitors, with over 1.1 million monthly subscribers. In addition, its shifting reliance away from print sales, and its dedication to quality global content, means that it has been able to attract financial support from North America and Australia. So not only have economic contexts impacted the distribution methods, they have also widened the geographical range of their distribution to the entire anglosphere.
  • 15. NEWSPAPER QUESTION impact of technological developments on the cost for audiences of consuming news The economic context surrounding the Guardian’s is significantly different to most newspapers due to its not-for-profit model of funding. Firstly, it is ‘owned’ exclusively by the Scott Trust, and proudly boasts that it ‘isn’t owned or controlled by advertisers or billionaires.’ This model of funding allows it the freedom to focus on journalistic integrity and quality news production. However, The Press Gazette's monthly analysis of ABC national newspaper circulation figures estimates they may have as little as 60,000 daily sales in 2024. This dwindling print circulation is reflected across the industry and is likely the result of many readers turning to online news sources. According to their Media Editor, total revenue in 2022 – 23, rose to £264.4 million but with a cash outflow of £21 million. This latter figure corresponds to an increased investment in podcasts and newsletter as well as the hiring of more journalists. So, we can see that non-profit funding has lead to a diversification in the different methods of distribution embraced by the Guardian. Moreover, The Guardian’s trusted journalism attracts far more subscribers than most of its other UK newspaper competitors, with over 1.1 million monthly subscribers. In addition, its shifting reliance away from print sales, and its dedication to quality global content, means that it has been able to attract financial support from North America and Australia. So not only have economic contexts impacted the distribution methods, they have also widened the geographical range of their distribution to the entire anglosphere. Using some/all of the same information, attempt to write a paragraph answering the second question.
  • 16. NEWSPAPER QUESTION including commercial - distribution of newspapers Paragraph 2: NB: You may decide to leave this paragraph out of your response Despite its relative success in the print market, Daily Mail editor, Ted Verity, recently announced the need to restructure their newsroom to facilitate “collaboration across titles and platforms.” At this stage, it seems that Verity is attempting to cut costs by streamlining the newsroom to avoid economically costly competition across different wings of the same organisation, in this case The Daily Mail and MailOnline. However, he did go on to state that “there’s no question that the opportunities for future growth now are digital.” The economic consequences for the movement to digital distribution seem very positive at first sight, with the cost of paper and printing being entirely removed; but audiences may be more reluctant to pay for a product that they already see as free. This is why MailOnline is so reliant on advertising on its website and also why it has been trying to push readers towards its Mail+ subscription product. The MailOnline has also made inroads into social media connections, with many millions of subscribers across its Twitter, Facebook and Instagram pages. But most interesting may be its popularity on snapchat. With 15 million snapchat subscribers, and 35 dedicated editorial staff, it is clear that MailOnline sees snapchat as an important way to target and distribute to younger readers. As with its diversification in the print market, MailOnline seems to be broadening it range of distribution in order to attract advertisers. Using some/all of the same information, attempt to write a paragraph answering the second question.