research

1. Research
Amy Foster

2. Existing Product
This photo was taken on a
rooftop and
the background colours are
very bland and very grey
which makes the girl and her
pink writing on the top stand
out more. When I am taking
pictures for my own shoot I
will try to use this idea of dark
colours that will make the
person and there clothes stand
out more.
This draws the audience in
more as the pop of colour
draws attention to the brand
and this will make them want
to buy it as the brand is clear
and prominent.

3. Existing Product
In this photo the main focal
point is the girl as the
background is blurred
out to make the girl and
her clothes the main point
and what you are drawn
into to, I chose this photo
as I like the angles as this is
low to the ground and it
creates a whole different
photo

4. Existing Product
In this photo the man is sat
on some steps which are
very blurred and have no
colour on them so that you
focus on the colours that
the man is wearing. I am
going to use this techinque
as I think steps are really
complimenting
to the clothes and actual
fashion. They used lighting
to create a lighter effect at
the top of this stairs
compared to the bottom.

5. Research Analysis
• What common features do the researched
products have?
– A common feature is that they all have dull
backgrounds to make the colours pop more.
• What aspects of the research will you include
within your on work?
– I will use some of the techniques about angles and
lighting and making the colours the main focal
point.

6. Questionnaire Analysis

7. Audience research
• Observation: these results
show that these are very varied responses for
example lots of people just say dark and nothing.
• What this says
about my
audience: this tells me that maybe
my targeted audience was wrong and I should of
targeted people that I know were interested in
genre so I would get accurate responses.
• How will your
product appeal to
this audience: using this
information I can use this to make the people
wear dark clothes in my music video

8. Audience research
• Observation: these
responses tell me that there is a very
varied audience among us.
• What this says
about my audience:
the audience that I asked weren’t the
right people as they aren’t interested in
trap music so maybe I should have been
more selective with who I ask.
• How will your
product appeal to
this audience: I will
carry on using trap music as some
people like and enjoy it.

9. Audience research
• Observation: this tells me
that most of the audience is 16+ so in there teenage
years.
• What this says
about my
audience:
this helps me when making my products as I can aim
them towards the 16+ age range.
• How will your
product appeal to
this audience:
This will make me target my end products to
teenagers so I can aim it towards them.

10. Audience research
• Observation: most of my audience
said that they wouldn’t wear a top with a famous
rap artist on so I will take this into consideration.
• What this says about my
audience: this tells me that my
audience are not interested about
wearing clothes with rap artists
• How will your product
appeal to this audience: I
will take into consideration that the
majority of my audience wouldn’t wear
a top with a famous rap artist.

11. Audience research
• Observation: from my survey I can tell
that my audience have very different
opinions on what inspires them
• What this says about my audience: the
most reliable answer I celebrites fashion
because they infuence a lot of todays
clothing.
• How will your product appeal to this
audience:
• I will using celebs and more influential
people

12. Audience research
• Observation: from this survey I can see that
my audience would buy clothing with
swearing and blasphemy.
• What this says about my audience:
my audience would buy products with
swearing and blasphemy.
• How will your product appeal to
this audience: I might use swearing
and blasphemy however it might
offend some people.

13. Audience research• Observation: this shows me what colours
people associate with trap music
• What this says about my
audience: my audience prefer dark colours
apposed to bright colours
• How will your product appeal to
this audience:
• I might use some of the
suggestions from my audience as
to what colours when I use trap
music.

14. Audience research
• Observation: I can tell from my
survey that my audience would
prefer a gender specific clothing
• What this says about my
audience: my audience thinks
that gender specific
• How will your product appeal to
this audience: I will make my
clothing line gender specific.

15. Audience research
• Observation: from this
survey I can tell people
would prefer urban
locations instead inside
for a music video
• What this says about my
audience: this tells me
that my audience prefer
outside and urban
locations
• How will your product
appeal to this audience:
• I will film my music video
in different locations

16. Audience research
• Observation: this tells me that my
audience are very interested in clothes
so maybe my survey wasn’t sent out to
the right people
• What this says about my audience: I
think I asked the wrong people as it
seems that they do not have much
knowledge in this field of products
• How will your product appeal to this
audience: I will not use this research to
contribute to my final product as it is
not useful

17. Interviews

18. Interview 1
• What pictures would you like to see on a t-shirt?
People maybe an object
• What attracts you to a music video?
The artist
• What type of clothing would you be interested most in for photography?
streetwear
• What length t-shirt would you like, long sleeved, ¾ length or short sleeved?
Long sleeved, more material and warmth
• What neck length would you enjoy a v neck or crew neck?
Crew neck
• Would you prefer static shots or action photographs?
Action photos
• Would you like men, women or mixed shots
Mixed shots
• Would you like shots taken in a studio or in urban locations
Urban locations
• What parts of a music video do you enjoy the most?
The clothes
• Would you prefer females or males in the music video or mixed?
Mixed

19. Interview 1
• Observation: my observation tells me that everybody
wears clothes but everyone has a different opionon and view
on different clothing as it represents who they are.
• What this says about my audience: this tells me
that my audience that I asked enjoy the genre of music and
clothes that are associated with trap music
• How will your product appeal to this
audience:
• I will use my research to make sure that my product appeal to
this audience

20. Interview 2
• What pictures would you like to see on a t-shirt?
Shapes , colours , faces
• What attracts you to a music video?
The clothing
• What type of clothing would you be interested most in for photography?
street
• What length t-shirt would you like, long sleeved, ¾ length or short sleeved?
Short sleeved
• What neck length would you enjoy a v neck or crew neck?
Crew neck
• Would you prefer static shots or action photographs?
static
• Would you like men, women or mixed shots
mixed
• Would you like shots taken in a studio or in urban locations
Urban locations
• What parts of a music video do you enjoy the most?
All of it
• Would you prefer females or males in the music video or mixed?
Mixed

21. Interview 2
• Observation: my observation tells me that everybody
wears clothes but everyone has a different opionon and
view on different clothing as it represents who they are.
• What this says about my audience: this tells me
that my audience that I asked enjoy the genre of music
and clothes that are associated with trap music
• How will your product appeal to this
audience:
• I will use my research to make sure that my product
appeal to this audience

22. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-20yrs • I will target an age range of 16-20yr olds
using my data
Gender
Mixed • I will offer my products for everybody and
not specific to any gender
Psychographic
Representitive of
the youth culture
in 2017
• I will make sure my products fit into the
2017 youth culture
Social Status
Music, fashion ,
fast food , social
media
• I will make sure my products fit into the
2017 youth culture

23. Research Evaluation

24. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• A strength of using product research is that I really got to thoroughly research
about the different products I wanted to do
• A weakness is that some of the products didn’t exsist or they just weren’t online so
I had to change my idea.
– Questionnaires
• A strength of using questionnaires is that you get to collect lots of different peoples
opinions to expand your ideas
• A weakness of using questionnaires is that I got some uncoperative answers
– Interviews
.a strength of using interviews is that you get the questions answered that you will
actually benefit from and the answers are specific to your data.
A weakness of using interviews is that some of the answers were basic and not very
detailed

25. Research Evaluation
– What sort of a response did you get?
In my surveys I got very diverse repsonses from my audience as some of the
people I sent it to are not interested and don’t have much knowledge in these
types of products so I didn’t get very good answers, however in my interviews I
got good responses as I asked specific questions to get specific answers which
benefit me as I can really use this data for my actual products.
– How did you distribute your survey? Give an advantage and a disadvantage
– To distribute my survey I sent it on email to lots of people I would not
recommend this method as I didn’t get good reponses as not everyone enjoys
this genre of clothes, fashion and music.