Japanese Word of the Week (8)<br />Samui<br />寒い<br />[Sa-moo-ee]<br />Samui, desu ne?<br />
Aims & Objectives<br />Aims:<br />Students will understand the differences between market and production research. They will use both to focus upon one product<br />Objectives:<br />All students will identify with 1 form of market and one form of production research<br />Most students will be able to begin to use market and/or production research<br />Some students will be able differentiate between market and production research<br />
Research and Pre-Production<br />w/c 17th January 2011<br />Unit 3 Research Techniques for Media Industries<br />Unit 1 Pre-Production for Media Industries<br />
Research Techniques<br />1 Understand the purposes of research in the media industries<br />2 Be able to apply a range of research methods and techniques<br />3 Be able to present results of research.<br />
Pre-Production Techniques<br />1 Understand requirements for production<br />2 Be able to obtain resources for production<br />3 Be able to apply production logistics. <br />
How Was Last Week’s Task?<br />4Ws and H!<br />Using a game of your choice, go home, play it and blog the pros and cons of playing your chosen game.<br />
My Research<br />What is it? Gears of War<br />Where is it set? Sera<br />Why is it good/bad? I can remove heads However multiplayer can suffer from lag <br />When is it set? 14 Years after E-Day<br />How is the game made to look or be accessible? The scenes of violence within the game give this game an age rating of 18+. The genre of the game is that of a third person shooter. The game has also been nominated and won various awards.<br />
Task 2 is Due Next Week<br />Go to the Gamelogs site and read about gamelogs (there are literally thousands). Then see how your task 1 results compare?<br />
Production Research<br /><ul><li> Who can make the game?
What should the game feel/sound/look/play like?
What is the game about and is it relevant?</li></ul>Production researchers have a general knowledge of stuff. They are well aware of other things in their environment. Don’t attempt production research if you have a limited knowledge of the world around you!<br />
Is the production viable?</li></li></ul><li>A Thankless Job<br />Production researchers work very closely with designers, but ultimately end up as the bridesmaid not the bride. You can make a great designer, eventually! <br />You will work very closely with the design team and your job will last throughout the life of the game.<br />
Activity<br />Read the handout about Game facts – assess the accuracy of the information using some of the traits that market researchers have.<br />
What Questions Do Market Researchers Ask?<br /><ul><li> Who is being targeted here?
Who decides the accuracy of the answers?</li></li></ul><li>What’s Design Got To Do With It?<br />… Not much really. Market research is usually employed by the publisher rather than the developer. But without that deadly knowledge, it’s impossible to design within a genre if you have no idea what you audience wants.<br />
Don’t Forget Last Week's Task<br />Go to the Gamelogs site and read about gamelogs (there are literally thousands). Then see how your task 1 results compare?<br />Timescale: 1 week please<br />
Gamecasting<br />This week we focus on genre, so for your this next task (next slide), I’d like you to look at genre through webcasts. Go to a site such as justin.tv or gameportal.com and assess games within a genre. Think about:<br /><ul><li> How they are being played