Clothing research

1. Research
Your Name

2. Existing Product
I have chosen the ARK website as it
is similar to the website I am going
to create. The images used on the
website show a background with a
model in front. I will also use this in
my website.
Advertising different
brands in a bar at the top
of the page.
The backgrounds
set the scene and
make the certain
types of clothing
look like they suit
the environment
around them. All
the backgrounds
are similar and all
the clothes are
different.

3. Existing Product
All the backgrounds used
are different for different
styles of clothes. The
background are a
autumn/winter theme.
This is the urban outfitters
website, most of the
models on the images of
this webpage are not
looking at the camera. This
makes the audience more
interested in looking at the
clothes than the people
wearing them.

4. Existing Product
The adidas website uses celebrities to
model their product, this makes the
audience want to buy the product because
if they see celebrities wearing them the
audience believe the product is
fashionable.
Also Adidas have chosen a seasonable
theme as they have brought out more
clothes for certain seasons. I will also
include this in the website I’m going to
create.
The font used is a bold font, this is
to catch the audiences eye which is
used to advertise their new product.

5. Existing Product
Fred Perry is a Clothing brand that has been
going since 1952. In the background of the
website it shows old images in black and
white to give the audience the idea that
Fred Perry is a historic brand.
The old advert shows three men
modelling their product, this also shows
that the certain clothes are just aimed
at men.
At the bottom of the page it says the
brand name and includes the brand
logo. This is also advertising the whole
brand not just the products in the
image.

6. Research Analysis
• What common features do the researched
products have?
– They all include the name of the brand somewhere on the page.
– They all have a simple layout design and are all picture based, showing the
audience the products they are selling.
• What aspects of the research will you include
within your on work?
– Research different clothing websites to give me ideas about how I’m going
create my own.

7. Questionnaire Analysis

8. Audience research
• Observation:More people are male than female.
• What this says about my audience: My audience is 70% male and 30%
female.
• How will your product appeal to this audience:more clothes
aimed at male and not as many female, as there is more males.

9. Audience research
• Observation: All people are either 16 or 17 years old.
• What this says about my audience: Most of My audience are
all the same age.
• How will your product appeal to this audience: Aim
the clothing product towards teenagers aged around 16 to 17 years old.

10. Audience research
• Observation: The adidas brand logo is the most popular and Ralph Lauren is shortly behind,
whereas Fred Perry is quite far behind and the least popular.
• What this says about my audience: Most people would prefer an adidas style
logo.
• How will your product appeal to this audience: I could research the
adidas logo more and make my logo similar, or use sporty clothing more as adidas is a sporty brand.

11. Audience research
• Observation:The majority of people preferred a Shark as a brand logo. Whereas Fox and
Rabbit got the equal amount of votes, but didn’t get as many as shark.
• What this says about my audience: More people prefer a shark as a
Brand logo.
• How will your product appeal to this audience: I could use my
logo design could be a shark as the majority of my audience preferred it as a brand logo.

12. Audience research
• Observation: The most people shop for clothes 2-3 times a month and once a month.
• What this says about my audience: This shows the majority of my
audience only buy their clothes when needed and the other people just buy their clothes when
they see something they like.
• How will your product appeal to this audience: Advertise
monthly sales on my website. As most people buy their clothes a few times a month.

13. Audience research
• Observation: The majority of people wear casual clothes.
• What this says about my audience: This shows my audience don’t dress
up for other people, and are more laid back.
• How will your product appeal to this audience: Advertise
more casual clothes on my website, this would appeal to my audience because more of them prefer
casual clothes.

14. Audience research
• Observation: More people shop for their clothes online and in shops. Not as many shop
for their clothes on social media.
• What this says about my audience: When my audience shop for
clothes, the majority of them prefer to shop online.
• How will your product appeal to this audience:Create a
website to advertise my clothes to my audience online.

15. Audience research
• Observation: The majority of my audience would spend around £15 to £20 on a T-shirt.
• What this says about my audience:My audience are not looking to buy
a T-shirt that is to expensive.
• How will your product appeal to this audience:To make sure
all of my products are at a reasonable price range.

16. Audience research
• Observation: The majority of people prefer clothing either because of the design or
because of the company and the design.
• What this says about my audience:This shows my audience prefer
clothing designs more than what company it is.
• How will your product appeal to this audience: To make my
product design look appealing.

17. Audience research
• Observation: More people prefer to dress to be unique than to blend in.
• What this says about my audience: My audience doesn’t
follow the crowd and like to dress differently.
• How will your product appeal to this audience:
Make my clothing designs unique and different to appeal to the audience.

18. Interviews

19. Interview 1
1) What colours and designs would you like to have on a t-shirt?
a) dark colours with very small or no designs, small logo on plain tee.
2)What price range would be the best for standard branded clothes?
a) between £15 and £40 for standard clothes.
3)Do you prefer trainers/shoes that are simple and are all one colour or many different
colours?
a) I prefer trainers that are simple and all one colour, but multi colored shoes can look
nice.
4)What item of clothing appeals to a teenage male the most?
a) Trainers as it represents someones’ style and fashion.
5)What features of an online website would appeal to you the most?
a) Links to social media, seasonal apparel, nice colours.

20. Interview 1
• Observation:The audience prefer dark and simple colours for the clothes. Also
they prefer a colourful website, to stand out to the audience.
• What this says about my audience:This means my designs
and colours have to suit what the audience prefer.
• How will your product appeal to this
audience:My product will appeal to the audience by using the preferred designs
and colours.

21. Interview 2
• 1)What colours and designs would you like to have on a t-shirt?
a) Simplistic designs and darker colours.
• 2)What price range would be the best for standard branded clothes?
a) Dependent of quality, £20 - £40.
• 3)Do you prefer trainers/shoes that are simple and are all one colour or many
different colours?
a) I prefer 1 colour mainly, looks smarter.
• 4)What item of clothing appeals to a teenage male the most?
a)Either trainers or jackets.
• 5)What features of a online website would appeal to you the most?
a) Social media links, navigation and seasonal products.

22. Interview 2
• Observation: The interviewee prefer simple T-shirt designs and also dark
colours.
• What this says about my audience: That my audience
prefer the more simple designs than the designs with lots of bright colours.
• How will your product appeal to this
audience: Make sure my product is not overdone as the audience prefer
more simple designs.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-25 • Clothing Aimed towards 16-25 year olds.
Gender
Male • Clothing aimed towards males.
Psychographic
Emulator • Want to attract the opposite sex or the
approval of their peers.
Social Status
Middle class • Price Range has to appeal to target
audience.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
• I looked at other websites and talked about what they have included.
• I get to see what popular brand websites have done on their websites, which gives me an
idea what to do for mine.
• I only looked at popular brand websites, I could of looked at less popular websites and
compared them to the more popular websites.
– Questionnaires
• I get to find out my audiences point of view about clothing.
• I also get to find out what clothing designs they prefer so it gives me an idea how to
design my clothes.
– Interviews
– Two different people answered questions I chose in detail.
– I got ideas about what website designs my audience prefer.
– Both interviewees are the same age. It would be better with a range of ages so I
know what would be better towards my target audience age rage.

26. Research Evaluation
– What sort of a response did you get?
Most of the responses I got were similar, so this helps me design my products and
also what website design and what colours to use for my website.
– How did you distribute your survey? Give an advantage and a disadvantage
• I distributed my survey around my class.
• Most people would of given the same responses as it was the same group of
people around the same age.
• I know what price ranges are reasonable for the age range.