FMP

1. Research
Your Name

2. Existing Product
Studio: This poster could
have been designed in an
office or at home.
Angle: Aerial shot
Effects: Lens flare (bottom
right), text, colours used.
The magazine cover is
colourful to grab the
attention of the viewers
and target audience.

3. Existing Product
The colour used in the magazine
corresponds with the game
shown on the front cover.
Everything on the front cover is
either red or white which is a
sort of identification to Red Dead
Redemption and the target
audience will know straight away
what the magazine is about.
The use of different text formats
increase the chance to entice the
audience.

4. Existing Product
The front cover on this magazine
has a lot of heading and sub
headings which are short and to
the point which makes the reader
stop and look at what they say.
There are a few colours on the
page that makes it stand out more
and the colour is in theme with
the game.

5. Existing Product
This 1989 GamePro magazine
has a lot of added effects like
the bats colour and the laser
trailing behind the ball. The
colour used in this magazine is
very bright which immediately
attracts people to have a look
at what it is.

6. Research Analysis
• What common features do the researched
products have?
– They all use colour in the same ways (to draw in
attention)
• What aspects of the research will you include
within your on work?
– I will include colours similar to the game I will be
featuring.

7. Questionnaire Analysis

8. Audience research
• Observation:80% of the audience that took my survey were Male.
• What this says about my audience: Mostly male gamers will look or buy
my magazine.
• How will your product appeal to this audience: Boys and most
males love games and will naturally be attracted to content about a game which is what my magazine is
about.

9. Audience research
• Observation:the audience that took my survey are on average, age 15-20
• What this says about my audience: They may be inexperienced as they
say they would buy a gaming magazine, which will have tips to get better and other guides inside.
• How will your product appeal to this audience: I will include
tips to getting better, the latest updates on games and upcoming releases of a micture of games.

10. Audience research
• Observation: 80% of my audience said they would buy a gaming magazine
• What this says about my audience: Over half the audience
would pick up a gaming magazine.
• How will your product appeal to this audience: I will
make sure my product stands out.

11. Audience research
• Observation: Most of my audience prefer to see a mixture of colours on the front cover.
• What this says about my audience: They like a mixture of colours.
• How will your product appeal to this audience: I will use a
mixture of light and dark colours to create a product that looks nice but mysterious at the same time.

12. Audience research
• Observation: there is a mix between PlayStation gamers and pc gamers
• What this says about my audience: half my audience play
console while other half prefer pc
• How will your product appeal to this audience: My
product will contain both console and pc info, games and tips to entertain my audience

13. Audience research
• Observation: over half of my target audience play for entertainment while 40% play competitively to
become better and ultimately become the best.
• What this says about my audience: Gaming is a mixture of both entertainment and
competition. They can be binded together by the urge to become better and enjoy the game at the same time to enhance
your knowledge and understanding of what you are playing.
• How will your product appeal to this audience: My product is magazine
that will have content to please both audiences as it involves a competitive side and an entertainment side.

14. Audience research
• Observation: The use of different colours for each text will attract more attention than if it
was just in black or white.
• What this says about my audience: They are more distracted by a
magazine with colour, which will attract their attention and make them focus on the product.
• How will your product appeal to this audience: I will use a
different colour for each text I have on my front page.

15. Audience research
• Observation: The majority of my audience prefer more pictures than writing to gain more attention to the
magazine cover. However, 20% want more writing and 20% want an equal amount of both.
• What this says about my audience: The majority of the audience would like more
pictures to keep their focus on the magazine.
• How will your product appeal to this audience: I need to please my
whole audience so I will have to add a mixture of both writing and pictures to keep focus of the viewer on my mag while
displaying information of the content inside.

16. Audience research
• Observation: 100% of my audience said they would buy the magazine every week if the
content and the front cover excited them.
• What this says about my audience: If they like what they see
• How will your product appeal to this audience: My product will
excite the readers and hopefully get them to buy the magazine every weekend by adding new content that
has never been covered before.

17. Audience research
• Observation: Open-World Adventure and Turn-Base Strategy games are the only two
options selected.
• What this says about my audience: They like strategy and open
world games as they are prepared with endless possibilities and long gameplay.
• How will your product appeal to this audience:

18. Interviews

19. Interview 1
• Did you like my poster cover?
• Yes I did
• What stood out to you?
• The way it looks like thermal imaging is very interesting.
• Could anything be different to improve it?
• The colour of the “text free code inside” is slightly hard to
read. I think there should be more bright colour on the poster
so that if anyone was to look from afar it is more visible to
see.

20. Interview 1
• Observation: The colouring needs to be lighter
and more visible writing
• What this says about my audience: its only
one person, they spoke for themselves and
what they thought, not about anyone else.
• How will your product appeal to this
audience: If I make it brighter it is easier to
see.

21. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15+ • It is a gaming magazine, it will include
content that gamers will like.
Gender
Male and Female • Gamers will like the magazine because it is
about games
Psychographic
gamers • Games!
Social Status
Anyone that uses
a console or pc
• Gaming

22. Research Evaluation

23. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• I went all over the internet looking at different gaming magazines to see which ones
looked good and how it appealed to me.
• After I found a few I analysed them on a PowerPoint explaining what was on there
and why it was appealing to me.
– Questionnaires
• I made a questionaire pf ten questions to do with what I should add into my game
product.
• I then analysed the results to get an overview of what people wanted and didn’t
want to see.
– Interview
• I wrote down 3 questions to ask my friend and wrote down his response
• I then copied them onto the computer

24. Research Evaluation
– What sort of a response did you get?
The same response of the colour could be brighter, maybe the font could be
bigger, they liked the writing but wanted to see some pictures added aswell.
– How did you distribute your survey? Give an advantage and a disadvantage
• I distributed my survey between my friends on a Facebook page and also my
tutors. The advantage is I get a quick response and a few responses at a time.
• A disadvantage is that most of my friends don’t game and sometimes they joke
around. Also if I put it public I would get more people to take my survey so I would
have a broad understanding and a better analytical result involving more than 10
people.