The document discusses several key concepts in audience theory: 1) It defines primary and secondary audiences, with primary being the target audience and secondary being others who interact with the media product. 2) It provides examples of how audience profiles describe the intended primary (older for James Bond) and secondary (younger) audiences. 3) It discusses the hypodermic needle theory where audiences believe what media tells them, giving an example of a radio broadcast causing mass panic.

1. Audience
Theory
Charlie lamb

2. • Primary Audience
– The planed target audience for a media product
• Secondary Audience
– A different audience that interacts with the product
who is not in the main target audience
Audience Profile

3. Audience Profile
• Primary Audience
– This poster would be for an older audience and mature.
This is because James bond films are usually violent. It
is for all genders to enjoy and is no discrimination
• Secondary Audience
• It may attract a younger audience like 13-15. this
could be because at that age the like violent stuff
and would like that sort of thing even though it is
not the film producers preferred target audience

4. Audience Profile
• Primary Audience
– The prime Target audience would be a young audience this is
because the poster is quite childish you can tell this nye the
characters they look quite childish and the fact there are
meatballs from the sky it’s a bit unrealistic.
• Secondary Audience
• This film may attract an older audience the ages16-18
because in experience they tend to like kind movies and
enjoy them even though the target audience weren’t
suppose to be for them

5. Hypodermic Needle
• Definition
– Where the audience believes intently what the
media tells them
• Example
• A large group of population believed the broadcast and
the message of alien invasion caused a mass panic to
millions of people.

6. Uses and Gratifications Information
• an approach to understanding why and how
people actively seek out specific media to
satisfy specific needs

7. Uses and Gratifications Personal
Identity
• Personal Identity Viewers can recognise a
person or product, role models that reflect
similar values to themselves and mimic or
copy some of their characteristics.

8. Uses and Gratifications Integration and
Social Interaction
• This theory proposes that audiences are active
participants in the communication process.

9. Uses and Gratifications Entertainment
• Audiences consume media texts to escape
from their everyday lives

10. Consumer Generated Content
• Example
– when you post on Instagram a brand that you are
not sponsored for
• What are the advantages to media producers?
– Its free advertising and publicity
• Why would the audience generate content?
– Might be because they like the product and want
to show it of

11. Psychographics
– A large group of population believed the broadcast and the message of
alien invasion caused a mass panic to millions of people.
• Belongers
• Achievers
• - Most likely a serious business person who wants power and
material wealth.
• Emulators
• - This group wants to be/appear like an Achiever to attract the
opposite sex or the approval of their peers.

12. Psychographics
• Balanced
• This group is a mixture of Achievers and the Socially
Conscious groups.
• Needs Driven
• - This group act upon impulse and instinct.
• Socially Conscious
- A:- They want to make the world a better place; recycle, drive
fuel efficient cars etc.
- B:- This group has given up on humanity.