The document outlines research conducted on existing football kits including product research of different kits, a questionnaire distributed to classmates about kit preferences, and interviews with two friends. Common features identified across researched kits included colors, logos, and shoulder stripes that will be incorporated into the author's own kit designs. Both strengths and weaknesses are discussed around the different research methods used.

1. Research
Your Name

2. Existing Product
The shirt is red
which is the
colour ill be
using for the
home kit
The badge is similar
to what it will say
untied instead of
united so its
different and instead
of the devil I will be
using a lion
The positioning of the
shoulder stripes will
be the same as mine
and they are the
traditional ones used
on football kits

3. Existing Product
The badge is similar
to what it will say
untied instead of
united so its
different and instead
of the devil I will be
using a lion
The kit is blue
and I will be
using a blue
kit
The pattern
is similar to
what I will
be using
The positioning of the
shoulder stripes will be
the same as mine and
they are the traditional
ones used on football
kits

4. Existing Product
The shirt is
white which is
the same
colour ill be
using for one
of my shirts
The badge is similar
to what it will say
untied instead of
united so its
different and instead
of the devil I will be
using a lion
Will use the same shoulder
pattern
The positioning of the
shoulder stripes will be
the same as mine and
they are the traditional
ones used on football
kits

5. Existing Product
The badge will
be a bit darker
than this and it
will have a
couple changes
which I have
previously stated
I will be using
the same shade
of red
Will use the same
sleeve/shoulder design

6. Research Analysis
• What common features do the researched products have?
• They are Manchester united kits
• They are red, white and blue which will be the same colours as the
kits I will be making.
– The position of the logo are all the same and will be the the same as
the one on my kits
– The stripes on the shoulders of the kit are all the same and will also be
used on mine
What aspects of the research will you include within your own work?
• I will be using the same colours on the kits I will be making as the
ones I have found
• I will be making similar patterns
• The positing of the logo
• The stripes on the shoulders

7. Questionnaire
Analysis
Survey Monkey Link:
https://www.surveymonkey.co.uk/r/
YYJ8F7Y

8. Audience research
• Observation: 50% of my audience think the colours
stand out the most
• What this says about my audience: they like colours
• How will your product appeal to this audience: I will
put on bright colours

9. Audience research
• Observation: half are male and half are female
• What this says about my audience: split equally
• How will your product appeal to this audience:
my product will not cater toward to one gender

10. Audience research
• Observation: the majority of my audience that participated in my survey
were 15-17, this was 60% of the overall result, 30% were 18-20 and 10%
were 21+
• What this says about my audience: that they are all around the same age
• How will your product appeal to this audience: I'll make it age appropriate

11. Audience research
• Observation: everyone who voted was middle class
which is 100%
• What this says about my audience: there middle class
• How will your product appeal to this audience: it will
be affordable

12. Audience research
• Observation: 60% chose red, 10% blue and 30% chose
white
• What this says about my audience: the majority prefer red
• How will your product appeal to this audience: use a lot of
red

13. Audience research
• Observation: The majority of my audience prefer
patterns on kits which is 80% of it and 20% don't
• What this says about my audience: they like patterns
• How will your product appeal to this audience: use
patterns

14. Audience research
• Observation: 70% prefer solid colours 30% don't
• What this says about my audience: the majority prefer
solid colours
• How will your product appeal to this audience: use
solid colours

15. Audience research
• Observation: 10% prefer one solid colour, 10 % prefer other and
80% prefer a different colour on the sleeves than the main shirt.
• What this says about my audience: most people prefer kits with
different colours on
• How will your product appeal to this audience: have different
colours on the sleeve to the main shirt.

16. Audience research
• Observation: 70% would pay 40 , 30 % would pay 50 and 10% would
pay 70+
• What this says about my audience: the majority of them would pay
around 40 pounds
• How will your product appeal to this audience: make it cheap

17. Audience research
• Observation: 60% think of red when thinking about
football, 40% think of white and 20% think of blue.
• What this says about my audience: most think of red
• How will your product appeal to this audience: use a
lot of red

18. Interviews

19. Interview 1
• What kits are your favourites and why ?
• black and gold kits are my favourite because they go together nicely
• What colour kits do you prefer and why ?
• Arsenal 22/23 because it’s black and gold and Liverpool 20/21 3rd kit
because black and grey are simple and work well
• What patterns do you like on kits and why ?
• most of the time plain kits are the best but if they have a pattern, it should be
subtle
• Do you prefer the same colour on the sleeves as the main
shirt or 2 different colours and why ?
kits should have the same colour sleeves as they do the main part of the shirt
in my opinion
• Do you prefer kits with collars or not and why ?
kits without collars are best, they’re football shirts not business shirts

20. Interview 1
• Observation: They like gold on kits
• What this says about my audience: they will
want to see a kit with gold on
• How will your product appeal to this
audience: I will use some gold

21. Interview 2
• What kits are your favourites and why ?
• Red kits are my favourite
• What colour kits do you prefer and why ?
• I like red and black kits personally
• What patterns do you like on kits and why ?
• I like kits with lines either going horizontally or vertically
• Do you prefer the same colour on the sleeves as the main shirt
or 2 different colours and why ?
• I like the kits have 2 different colours
• Do you prefer kits with collars or not and why ?
• I don’t mind kits with collars, but I prefer them without as I
think they are more comfortable and look better

22. Interview 2
• Observation: they like red and don’t like
collars
• What this says about my audience: they wont
want a kit with collars
• How will your product appeal to this
audience: it will have red and wont have a
collar

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
3+ • Make it look nice and appealing and make
sure that I put nothing that a child wouldn’t
understand on the kit
Gender
Male and female • Make it look nice for either gender and I will
do this but adding colours that will please
both for example light and dark colours
Psychographic
Emulators • Make it suitable for them
• I believe it is more suitable for them then
The other psychographic groups
Social Status
Middle class • Make sure it’s suitable for everyone of this
class
• I chose middle class because I believe they
will be able to afford the kits and believe
they would enjoy the kits more than the
other classes

24. Research
Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and
weaknesses of each method
– Product Research
– I found kits from the internet which massively helped in inspiring me to make the kit and what
details and patterns I should use
– I also found different website pages that showed the kits and the prices and this helped me in
making my final website page
– Questionnaires
– I made a survey on survey monkey.
– The survey helped me massively in making the kits as I could see what the majority of people liked to
see on football kits for example the majority of people would only pay around £40 for kits rather
than spending a lot more
– Interviews
– I asked two mates the questions
– The two mates who asked gave great answers and helped me in making the final kit. They both said
they don’t like kits with collars and one of them said they don’t like kits with collars as they prefer it
to look more like a football kit and they don’t like kits with collars as then believe it looks more like a
business shirt then a football kit so I will keep this in mind and make sure I don’t make a kit with
collars

26. Research Evaluation
– What sort of a response did you get?
I got 10 responses and for most of the questions the majority agreed with each
other this massively helped me with making the kits and it made it a lot more
simpler. Although I would of also liked to have had a mixed response so I could of
made a lot differences in my final designs
– How did you distribute your survey? Give an advantage and a disadvantage
– I sent it to the class on teams and got 10 answers from them
– An advantage is I got to see what the majority of people liked in kits
– A disadvantage is the majority said the same so I didn’t get to see everyone’s
opinion so people outside of the ten people might like something different