Final Major Project Research Powerpoint

1. Research
Abi Long

2. Existing Product
This image is the cover art for the
game. It’s looking straight onto the
characters, with a spotty background
which will be similar to mine.
They’ve used shadows and colours to
make the girl (3rd left) stand out, and
the angles of the girls portray what
their character will be like.
The light colours will attract the
audiences eye, and the unique look of
the characters will draw them in. The
cute, pastel look will relax the
audience, and will make them think
that this game is relaxing and
innocent.

3. Existing Product
This is some cover art for the
game Night in the woods. It’s
looking straight at the
characters, who are placed so
it looks like they’re falling.
They used a gradient effect to
make the background and
title stand out.
They used a subtle glow on the
title to make it stand out and
look mysterious. It also gives the
effect that it’s night, It shows
two of the characters, which
implies they’re important to the
game.
The interesting art style
will draw them in, plus the
mystery that is shrouded
and amplified by the
background colours. The
leaves add a simple
outdoors feel too.

4. Existing Product
This is the loading
screen from a video
game named Petscop.
The game doesn’t
actually exist, but
there is a series on
YouTube of someone
playing through it. The
angle of the title
makes it look exciting.
The
background is
mainly shades
of white, which
makes the title
stand out. The
text is soft and
smooth, giving
the impression
that it’s a nice
game.
The simplistic art style will make the
audience curious about what the
game holds. The present connotes
that its’ a game about presents. The
overall look is simplistic enough to
warrant curiosity.

5. Existing Product
This is a poster promoting
the film Carrie. It’s very
simplistic and straight
forward, which makes the
title stand out and look
unusual. The lighting and
the angles of the shots of
Carrie make her look
innocent in the first box
and murderous in the
second.
The font is bold and makes the
title stand out, the yellow
contrasts well with the black.
The red (in the second photo)
denotes blood, making Carrie
look evil and crazy. The dress
she’s wearing is white, which
connotes innocence.
The simple phrasing and imagery will pull the
viewer in. They may also recognise one of the
celebrity names and wish to see it because of
that. The yellow on black will grab the
viewers attention.

6. Research Analysis
• What common features do the researched
products have?
– Bright colours that catch the viewers eye
– A sweet look that is later revealed to be a front
– A sense of mystery
• What aspects of the research will you include
within your on work?
– Pastel and bright colours
– A sweet and simple look to things.

7. Questionnaire Analysis

8. Audience research
• Observation: 53.85% of the responses is Male, 46.15% are Female.
• What this says about my audience: The results are close together, so I’m
going to focus on adding things that both genders can enjoy.
• How will your product appeal to this audience: It will appeal to them
through the colours, aesthetics and character designs, which, are feminine
with a hint of a darker colour palette and plotline.

9. Audience research
• Observation:76.92% of my audience is 16 to 24 years old.
• What this says about my audience: Teenagers are the target here,
them being the ones who answered most.
• How will your product appeal to this audience: It will feature bright
colours and large fonts to capture the audiences attention.

10. Audience research
• Observation: 100% of my audience watch TV
• What this says about my audience: My audience watch TV, or they
like it. If they don't they watch TV shows which is generally the
same thing.
• How will your product appeal to this audience: It’ll be free, and my
trailer will be inspired by TV adverts.

11. Audience research
• Observation: My audience have different expectations of horror.
• What this says about my audience: Even though all of the answers
are different, a common thread is an eerie setting.
• How will your product appeal to this audience: The trailer for the
show will seem normal, but will have hints of something going on
underneath, keeping the audience on edge.

12. Audience research
• Observation: 53.85% of my audience prefer 30 seconds-1 minute for the length of
my animation,.
• What this says about my audience: My audience likes long videos, but nothing that
is too much.
• How will your product appeal to this audience: It’ll be short and sweet, and it
won’t go on too long to keep the audiences interested.

13. Audience research
• Observation: 70% of my audience prefer interesting character
design over anything else.
• What this says about my audience: They look for detailed content
and they’re looking for something unique.
• How will your product appeal to this audience: It’ll have unique
character designs and colour aesthetics.

14. Audience research
• Observation:5/13 people want the magazine article to feature something
interesting.
• What this says about my audience: They know that they don’t want to
read anything that they don’t personally enjoy, and it will have to be
something everyone agrees on.
• How will your product appeal to this audience: The magazine will feature
articles, pictures and bright colours to capture the readers attention and
keep them interested.

15. Audience research
• Observation: over 50% of my audience do not like horror.
• What this says about my audience: They’re less likely to watch something
that screams horror, however they may enjoy a more subtle approach.
• How will your product appeal to this audience: It'll be horror, but it won't be
outwardly gory or overly violent. It’ll stick to being more surreal.

16. Audience research
• Observation:61.54% of my audience believe video is the best form of
advertisement.
• What this says about my audience: They prefer something with
movement, so it feels like they’re interacting with the show.
• How will your product appeal to this audience: One of my products will be
a video of an intro title for the show for the audience to enjoy.

17. Audience research
• Observation:70% of my audience are positive towards the idea of something
innocent turning sinister.
• What this says about my audience: They like unexpected twists in stories and will
think more highly of the project if it includes them.
• How will your product appeal to this audience: I’ll have my overall theme being
pastel, but I'll leave subtle hints to something sinister for them to pick up on and
invest them into the story more.

18. Interviews

19. Interview 1

20. Interview 1
• Observation: They like things that build tension
• For the animation, they’d expect upbeat music in the background
and they’d want primary colours. They’d also want the animation to
be focused on the characters.
• For the Poster they want bright colours, they’d like it to be focused
on character design and they think the art style is the most
important thing.
• For the magazine they would like quizzes or facts about my chosen
medium, but they believe that the stories are the most important
part and they believe a pastel aesthetic would suit my work best
• What this says about my audience: They expect different
styles for the different products that will be produced.
• How will your product appeal to this audience: I’m
going to spend a lot of time on the character design to make them
unique and interesting, I’ll have a unique art style that will be unlike
anything that has been done and the magazine will feature several
articles, including a quiz.

21. Interview 2

22. Interview 2
• Observation: They think that subtle horror is useful.
For the Animation they also expect fast paced music for the
background. They wouldn’t want too many colours, only a small
aesthetic of around 10 colours and they think the animation should be
focused on how smooth it runs.
For the Poster, they would prefer to have a lot of things happening
around it. They would expect the release date of the product to be on
it and they believe that the subtle details are the most important part
of a poster.
For the Magazine they would normally read articles about new games/
music, they believe the most important part is the front cover and they
would want a wide variety of colours.
• What this says about my audience: They would like my
products to be focused on having a lot of detail, especially involving
the characters and they want to have a large array of colours.
• How will your product appeal to this audience: My
magazine will feature a wide array of articles and there will be a
multitude of colours, as well as in my animation.

23. Interview 3

24. Interview 3
• Observation: Horror isn’t really their favourite thing.
For the animation they expect upbeat music to be playing in the
background and they’d also expect bright colours like red, green and
blue. They would want the animation to be focused on the plot.
For the poster they want something interesting and that draws their
attention. They also expect to see the title and release date of the
media and the most important part of a poster for them is the
character design.
For the magazine they would expect to see a double page spread. The
most important thing for them is the front cover as that’s what draws
the attention of readers and they would expect the primary colours to
be the colour scheme for it.
• What this says about my audience: They like bright colours and
believe that drawing peoples attention is the most important thing.
• How will your product appeal to this audience: There will be
cheery music in the background of the animation. The title will be
shown in all products, and the names of the characters will be
shown, but perhaps not in every piece of media. The characters will
be detailed and unique. My magazine will feature a double page
spread.

25. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-24 • The content will have lots of bright colours
and large text to gain their attention and
the animation will be short so they don’t
get bored.
Gender
It won’t be targeted
towards any specific
gender.
• The colours are a mix of soft and rough
colours and even though the characters
are female, there will be different styles
and personalities.
Psychographic
Needs driven • It will have bright characters and an
interesting title to make them curious, and
the animation will be free as an incentive
so that they want to buy other things
Social Status
D2 • The content wouldn’t be expensive, so
that they can easily afford it and they
don’t feel like they’re wasting their money.

26. Research Evaluation

27. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
Strengths: The products had similar aesthetics to what I was picturing which
helped me expand on my ideas.
Weaknesses: I already had a strong idea of what I wanted to do with my product
so it felt useless to look at other ideas.
– Questionnaires
Strengths: I got a clear idea of what my audience wanted which helped me
eliminate some ideas, and it also gave me ideas of what I could add to my project.
Weaknesses: I was originally going to target y project towards females, but as
more males answered the questionnaire, I had to change it so that it was equal to
both genders, as I didn’t think there was enough grounds to be solely male.
– Interviews
Strengths: It helped me narrow down the audience that I would be targeting
and seeing what things that they all wanted so I could be sure to add it.
Weaknesses: The opinions of people clashed at certain points which means that
I had to find compromises or change bits of my idea so that everyone would be
happy.

28. Research Evaluation
– What sort of a response did you get?
I got a mostly positive response. Everyone's opinions were helpful in the
processing of my idea, as I knew what things to add and what to leave out. For
example, I know that my audience are expecting a wide range of colours, and that
the aesthetic should change from each project. There were a few unhelpful
points where I feel like I could’ve worded my question better, but other then that
I’m happy with the responses given.
– How did you distribute your survey? Give an advantage and a
disadvantage
I sent a link online to fellow classmates, along with a few friends I know. I also
had the survey up on my computer so that people could answer it there.
– Advantage: It was easy to share with friends.
– Disadvantage: It was hard to get the number of responses that I wanted.