2. Terminology
• Circulation
The public availability of a movie and how advertised it is.
• Hits
A hit is when something is successful.
• Box Office Figures
Box office figures are what you call money when they massively exceed the budget.
• Ratings
Ratings are what you give to a movie the ratings depend if its good or bad.
• Sales
The sales are how many tickets they sell ultimately being how many people have seen the film.
3. Primary Research
• Definition
It’s research you do yourself directly between you and the audience.
• Advantages
It cuts out the middle man and is efficient because its direct contact.
• Disadvantages
You might have a difficult time finding people to do the survey.
• Example
An example of primary research would be a survey or a questionnaire.
4. Secondary Research
• Definition
Secondary research is when you review previous research.
• Advantages
You don’t have to conduct your own surveys which makes it easier.
• Disadvantages
A disadvantage of secondary research is your not getting your own research
and the research may be out of date.
• Example
An example of secondary research would be checking the internet and the
library for previous studies.
5. Quantitative Research
• Definition
It’s research you can show as a quantity.
• Advantages
People are more likely to do it because its just ticking a box.
• Disadvantages
You don’t get as much information.
• Example
A pie chart or a percentage of the results.
6. Qualitative Research
• Definition
An in depth look that requires the person being asked to explain and
build on their answer.
• Advantages
You get the full picture of someone's opinion.
• Disadvantages
It isn’t very efficient and it takes a lot of time.
• Example
Examples of qualitative research are forums and descriptions.
7. Audience Research
• Definition
Audience research is when you figure out what your audience likes.
• Advantages
It helps to figure out how to target it to your audience.
• Disadvantages
It is time consuming and ineffective.
• Example
You could look at the front page of a magazine to see what they use to catch
the audiences attention.
8. Market Research
• Definition
Market research is when you collect information from your target audience.
• Advantages
You get a rough idea of what interests your audience.
• Disadvantages
If you take to long your audience may lose interest in the things in your data
• Example
You can monitor social medias or check prior market research reports.
9. Production Research
• Definition
Production research is when you collect information to help a company develop a
product.
• Advantages
It shows you what to incorporate in your product to make it more enjoyable.
• Disadvantages
Not time efficient because it takes a lot of research to find out what your
audience likes.
• Example
An example would be looking at recording places to make a film.
10. Terminology
• Objective
An objective is an aim or a goal.
• Subjective
Subjective is based on the persons personal preferences.
• Valid
Valid is a point backed up by fact.
• Reliable
When something is reliable it is trustworthy and dependable.
11. Harvard Referencing
Name of the film being researched;
1. Columbus, C. (2010) Percy Jackson and the Lightning Thief
2. Riordan, R. (2005) Percy Jackson and the Lightning Thief
3. Riordan, R. (2005) The Lightning Thief
4. Mead, R. (2014) The Percy Jackson Problem
