personal project

1. Research
Adama

2. Existing
Product
• The use of the bird represent
innocent and a calming feeling, in
contrast with the cold color t-shirt,
represents peace. The patterns the
wings and the contrast between the
purple and red, sounds like the maker
has a message using those colors and I
think because of this the audience will
find it appealing and want to buy it. The
second t-shirt represents joining hands
and working together, and that’s exactly
the message I want to put on my work,
motivating people with mental health or
going through a hard time and that’s
something that people will buy to
motivate them.

3. Existing Product
The first image is a very motivative quote I would love
to wear on a day to day bases, this message on the
sweatshirt is more appealing to young adults and
aspirational and an example of how we should be
treating each other. The use of the black and white
colour are powerful, mysterious and fear which
simplifies the mood and feelings of what the creator
is sending. The second image uses the colours that
are bright and vibrant which I love and would love to
add to my piece. I feel like the audience would want
to buy this because the colours used brings joy and
happiness and its something that people would love
to wear.

4. Existing Product
Again the first image is a black and white colours which is a calm
and cold feelings. I think the audience will want to buy this
because it looks simple and comfortable. Compare to the other
image the creator uses rainbow colours represents love and brings
joy and a smiley face, which really fits the emotions here, its to
relate with the colours and the theme.

5. Existing Product

6. Research Analysis
• What common features do the researched products
have? All the images researched have so much in
common, some have logos to represent different
things, motivational quotes to remind people of their
worth, and the colourful, dark colours.
• What aspects of the research will you include within
your on work? Definitely the use of colours the
contrast between the dark and colours will make the
message standout and also logo to relate to the
message am trying to send. Slogans also to make the
product motivational and gain sympathy from the
audience.

7. Questionnaire Analysis
Survey
Monhttps://www.surveymonkey.co.u
k/r/JWH3HW2key Link:

8. Audience
research
• Observation: 50% are 16,
20% are 17 and 30% are 18.
• What this says about my
audience: there is a
difference between the ages.
• How will your product
appeal to this audience: to
make this appealing I will use
movie characters and funny
omoji’s because that’s what
they love and its the are
group I was considering o it
will be very appealing.

9. Audience
research
• Observation: 70% are male
and 30% female.
• What this says about my
audience: there is more
male than female
• How will your product
appeal to this audience:
men don’t intent to show
there emotions so I think
this will be interesting to
grab their attentions but
to make this appealing, I
will cold colours with
powerful message that
they will feel connected
to.

10. Audience
research
• Observation: 20% like Anime
on their t-shirts, 30% likes
slogans, 20% likes it plain
and 30% likes logos and
brand names.
• What this says about my
audience: there is a different
likings, and choices.
• How will your product
appeal to this audience: my
idea was to do slogan,
animates and plain printings,
so I think this will appeal to
the audience so to make this
more appealing is to use
words that are funny and
goofy hat will attract the
audience to want to buy the
product.

11. Audience
research
• Observation: 20% likes slogans
and animates on their jumpers
and 30% likes it plain, the other
30% like film logos.
• What this says about my
audience: each have different
preference on what they want
on a jumper.
• How will your product appeal to
this audience: I think that most
people like it plain or logos on
their jumpers so this will be
more appealing to my audience
so to make this more appealing
o this audience I will make sure
that I use variety of colours and
logos to make a very interesting
and attractive theme.

12. Audience
research
• Observation: 11%
strongly agrees that
putting aspirational
quotes on clothing is a
good idea, 33% agrees
and 44% neither agrees
nor disagree.
• What this says about my
audience: majority think
its not a good idea.
• How will your product
appeal to this audience:
to make this appealing I
think it will appeal is to
inspire the audience with
quotes that they are
going to find interesting
and motivated.

13. Audience
research
• Observation: The majority likes
the colour black, dark colours,
red, purple and grey.
• What this says about my audience:
they all have similar likes to darker
and cold colours.
• How will your product appeal to
this audience: this will be very
appealing as I was thinking of
working with darker colours, and
vibrant colours so this will appeal
to the audience.

14. Audience
research
• Observation: 40% spend
their money on hoodies,
10% jeans and 20% spend
their money on dress.
• What this says about my
audience: this tells that
most of the audience spend
most their money on
hoodies.
• How will your product
appeal to this audience: to
make his appealing to the
audience I will make sure
that I make hoodies that will
make them spend money on
my product as most of them
agrees to be spending most
their money on hoodies.

15. Audience
research
• Observation: most of the
audience don’t have any
inspirations when it comes
down to clothing’s, but some
said youtubers and
Instagram models.
• What this says about my
audience: The majority don’t
have inspirations when It
comes to clothing’s.
• How will your product
appeal to this audience: I
think that this is will be very
appealing because the
audience will find my
product aspirational as most
of them don’t have
aspiration.

16. Audience research
observation: 50% prefer shopping
online, 30% on website and 10% like
going to shopping centre.
What this say about my audience:
majority likes online shopping and
website than going to the stores and
get them.
How will your product appeal to this
audience: this will appeal to this
audience because my product is an
online and website where you can
have access and get the products
anytime.

17. Audience
research
• Observation: majority spend 100 or
more a month or couples of months
on clothes shopping, and others are
between 20-40 .
• What this says about my audience:
most spend lots of money on clothes.
• How will your product appeal to this
audience: this will appeal to this
audiences because if I were to sell it,
it will be a reasonable price so
everyone can have access to it.

18. Interviews

19. Interview 1
1. Do you have preference when it comes to what you wear?
Yes I do, I love wearing jeans and t-shirts because it makes me feel comfortable and
its very warming.
2. What type of t-shirts specifically?
I like plain T-shirts, sometimes motivational quotes, don’t care what colour.
3. Why motivational quote?
it depends on mood, it can be n inspiration to them if they are feeling stress or anxious.
4. In what way does it help with your emotions?
It motivate me whenever I look down at the words written on the t-shirt.
5. Do you read fashion magazines? I don’t read in general but what will attract me to
read a fashion magazine will be a very beautiful colourful dress on the cover with less
readying. that will be interesting.

20. Interview 1
• Observation: From the response, his person likes
wearing t-shirts and jeans because is comforting and
keeps you warm but also likes written words because it
motivates her.
• What this says about my audience: This tells that the
audience will buy the t-shirt if it has a motivational
quotes and a good material that’s gives a warm feeling.
• How will your product appeal to this audience: to
appeal to this audience I will create a powerful quotes
to inspire people like her to get my product.

21. Interview 2
1. Are you a very fashionable person? why?
yes I am, I like looking glamourous and pretty.
2. Why are you interested in fashion? Why?
It helps me express my attitude and value
3. will you spend more than 20 pounds on a t-
shirt? Why? I spend 30-100 a week for my clothing
that’s because I like dressing well, and showing my
attitude though my clothes, it makes me shine in
public.

22. Interview 2
• Observation: This tells a lot about my auditions
she loves looking glam and pretty because of that
she shows it through her attitude and values and
the way she behaves.
• What this says about my audience: fashion is
really important to her.
• How will your product appeal to this audience: To
make this appeal to this audience I will make sure
that the product have characteristics to show the
audience there is a story that they can relate
behind each image.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range 15-24
• aspirational messages, funny and goofy
quotes. Cute style and cartoony. Classic
taste, cartoon characters.
Gender uni-sex
• Female: classic taste, with cute emoji’s or
female characters, funny and goofy quotes.
• Unlike male like it plain and simple with
darker colours and a little message, funny
goofy, or aspirational.
Psychographic
emotional,
extrovert, lack of
social interaction
• Motivational quotes to motivate them and
encourage them to be more sociable and
engaging.
Social Status working class.
• Becoming successful so it’s a aspirational
quotes to keep them going more like to
motivate and inspire them.

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research : its easier to research of other peoples work, this will give you
an idea of how your final product will look like and also give you an idea of how I
can use different colours and techniques to make my product more appealing and
interesting. In my perspective I found it hard to find the exact product that will
look like my product but I did found some similar to my ideas.
– Questionnaires : I think that asking questions to the audience gives me an idea of
what they like and what you should change to meet the audience need but also to
find out how to make your product appealing to your audience. Although it was
hard to combine preferences that each audience find appealing to them, s its
challenging.
– Interviews : The interviews are more accurate and specific, and it helps gain more
information's and get to know your audience and what they like as an individual.

26. Research Evaluation
– What sort of a response did you get?
I learned hat the majority of the audience are male, and it adds to some of the
questions, for example, What is your favourite colour? The majority had black and
blue which are darker colour as their favourite colours and also like a plain t-shirts.
Although 50% agrees that putting aspirational quote on a t-shirt is a good idea.
However, the majority spends £100 or more a month on clothing’s and mostly online.
– How did you distribute your survey? Give an advantage and a disadvantage
– I tried to link similar answers join them together to make sure I include most of the
response to create one piece. One advantage I will say is that majority agrees to
the same answers which makes it easy to analyse the final results. The
disadvantage is having to read response from individuals and making sure to
invlolve everyone’s ideas.