my research

1. Research
Georgia

2. Existing Product
The text is grey and it is in
capitals and bold so
everyone can see what the
text says.
There is a lot of
reds, blues,
whites and blacks
which is sort of a
basic colour
scheme but works
really well.
This is a fan made
Fire Emblem: Three
Houses t-shirt of
Hilda as it shows
her in the centre of
the design.
This shirt will appeal to a
Fire Emblem fan who likes
this shirt and girls
because there is a girl on
the t-shirt.
This shirt is a
basic short
sleeved grey shirt
which has a
image printed
onto it.
The composition of
the image is in the
middle so others can
see what is on the
shirt and what is
being said.

3. Existing Product The shirt is just a
white short
sleeved t-shirt
which has
another image
printed onto it.
The image
shows Hilda in
her timeskip
outfit without
no backgrounds
or effects added
to it.
The colours on it
are pink, white
and black as a
colour scheme
and they do go
really well
together.
This shirt would appeal to
girls because Hilda has
pink hair and many young
girls like the pink colour.
There is no text
added on the
shirt.

4. Existing Product
This is just a
black basic
short sleeved
shirt with no
design or text
added to it.The shirt has
Hilda on with
her Fire
Emblem Heroes
design.
The tshirt
looks very dark
and fits the
colour scheme
of the shirt
well.
The image is placed
where your eyeline
would look. The
colours make the
image stand out and
are vibrant and eye
catching.
This would make the audience buy
this shirt because it is colourful
and catches people’s attention.

5. Existing Product
This shirt has
pink and white
colours to make
it stand out on
the shirt.
This will appeal to
the audience
because the
colours are bright
and colourful
which can catch
the buyer’s
attention.
There is a
image of Hilda
in the centre
where
everyone
would notice
straight away.
There is no
text added
on the
shirt.
The shirt is a
basic white
short sleeved
tshirt.

6. Existing Product
This is a poster
advertising the
Pink Gameboy
with Peach
promoting it.
The colours are
very bright and
vibrant which helps
advertise the
product.
The Pink
Game Boy
Pocket came
out on 21st
July 1996.
The design on the
poster is pop art
and retro themed
and the contrast is
bright to catch
people’s attention.
There is a lot
of pastel pinks
and blues in
the poster.
This will help appeal to
the audience because
it’s showing the
product and making it
sound really
interesting.

7. Research Analysis
• What common features do the researched
products have?
They have the same colour schemes in common
because they are trying to attract customers
attention to buy their product.
• What aspects of the research will you include
within your on work?
Within my work, I will include a colourful colour
scheme and experiment with different styles of t-
shirts and different fonts.

8. Questionnaire Analysis
Georgia Coop

9. Audience research
• Observation: The direct observation is that 64% of males are into
anime meanwhile 32% are females and then 5% are other.
• What this says about my audience: My audience is more males than
females.
• How will your product appeal to this audience: It will appeal to this
audience by

10. Audience research
• Observation: 55% are under 18, 41% are between the age 18-24
and 5% are between the age 56-66.
• What this says about my audience: My audience is under 18.
• How will your product appeal to this audience: I will make it
suitable for under 18.

11. Audience research
• Observation: 27% would wear a T-shirt, 5% would wear a Jumper, 55% hoodie, 5%
hat and 9% other.
• What this says about my audience: They all would like to wear a hoodie.
• How will your product appeal to this audience: I will make a hoodie for my
audience.

12. Audience research
• Observation: 14% lots of pictures, 19% one large picture, 10% text only,
5% lots of pictures and text, 24% one large picture and text and 29% other.
• What this says about my audience: My audience specified that they would
want a medium sized picture or just a plain hoodie.
• How will your product appeal to this audience: I will add a medium sized
image without any text on a hoodie.

13. Audience research
• Observation: 43% pink/white and black/red, 10% yellow/brown and
5% other.
• What this says about my audience: My audience is mixed on colour
schemes as there is a tie.
• How will your product appeal to this audience: I will include
pink/white in my colour scheme.

14. Audience research
• Observation: 39% quality of the image, 26% colours, 13% multiple
styles, 4% accessibility to purchase (webpage) and 17% other.
• What this says about my audience: My audience prefers the quality
of the image put on the hoodie.
• How will your product appeal to this audience: I will make a nice
quality image of the character.

15. Audience research
• Observation: 10% Hilda, 24% Bonnie, 0% Annie, 5% Mercie, 0%
Matilda, 10% Daisy, 43% Peach and 10% other.
• What this says about my audience: My audience like the name
Peach.
• How will your product appeal to this audience: I will name my
anime character Peach.

16. Audience research
• Observation: 29% black, 10% white, 14% yellow, 29% pink, 10%
gold, 5% silver and 5% other.
• What this says about my audience: Once again, the audience is
mixed about colours.
• How will your product appeal to this audience: I will make a black
uniform with gold accents.

17. Audience research
• Observation: 14% headline, 19% competitions/giveaways, 5% facts, 0% guides,
10% information on new products, 29% pictures of popular characters, 19%
picture of a new anime character and 5% other.
• What this says about my audience: They would like to see popular characters on
the magazine cover.
• How will your product appeal to this audience: I will add popular characters to my
magazine cover.

18. Audience research
• Observation: 41% £10-£15, 36% £16-£20, 18% £21-£27, 5% £28-£34
and 0% £35+.
• What this says about my audience: They are prepared to pay £10-
£15 for a t-shirt.
• How will your product appeal to this audience: I will make the price
between £10-£15.

19. Interviews

20. Interview 1
Q. How much are you willing to pay for a t-shirt?
A. £13
Q. What colours would you like to see on posters?
A. Vibrant colours that make it stand out and can
catch people’s attention when they are walking in
the street so it interests them.
Q. What do you think of the name Peach?
A. I believe it is a very original name for a character
and fits the idea of your character very well.

21. Interview 1
• Observation: This person likes to see vibrant
colours so the poster can showcase the
product well so it piques people’s interest.
• What this says about my audience: They like
colourful posters as it stands out among other
posters.
• How will your product appeal to this
audience: I will add vibrant and colourful
colours to make a poster.

22. Interview 2
Q. What things would you like to see on a t-shirt?
A. I wouldn’t mind seeing a nice quality image with
some text on it to make the product worth
buying.
Q. How much are you willing to pay for a t-shirt?
A. £15
Q. What colours do you see when I say happy?
A. I see pink and yellow and white and blue etc.
Basically all vibrant colours.

23. Interview 2
• Observation: This person wants to see image
with text on the t-shirt with nice quality.
• What this says about my audience: They like
to see text on the t-shirt.
• How will your product appeal to this
audience: I will add some text to the t-shirt.

24. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Under 18 • Not anything graphic
• Age appropriate
• Vibrant and colourful colours
Gender
Male • Colours that stand out
• Blacks and golds
• Good quality image
Psychographic
Interested • Anime
• Colourful
• Stick to the theme
Social Status
Students • Age appropriate
• Child friendly
• Colourful

25. Research Evaluation

26. Research Evaluation
• Give an overview of how you conducted your research. Discuss the strengths and weaknesses of each method
– Product Research
– I conducted my research using Google Images and seeing the different types of images on there.
– Strengths are looking to see what other people have made on t-shirts and seeing other people’s designs. Another strength is
gathering inspiration from the t-shirts, posters, magazines that are on the internet.
– Weaknesses are trying to find a t-shirt from the 1990s because I couldn’t really find one on the internet. Also, I couldn’t find that
many t-shirts as it was proving to be difficult.
– Questionnaires
– I conducted my research through SurveyMonkey where other people take the survey and see what interests them the most.
– Strengths are using SurveyMonkey for the first time and seeing how the website works. Another strength is seeing the results of
the survey and seeing how people answered and what they would like to see.
– Weaknesses are people not being interested in the topic that my survey is about and skipping questions. Also, I couldn’t really
think of any questions to ask on my own.
– Interviews
– I conducted my interviews through typing out what they say.
– Strengths are listening to the tone of their voice to see if they are interested in the subject and while I am asking the
questions. Another strength is watching their body language to know if they are engaged in what I am saying.
– Weaknesses are them not showing up on time and worrying if they aren’t going to make it. Another weakness is them
just not engaging or interested in the topic which makes the rest of the interview awkward.

27. Research Evaluation
– What sort of a response did you get?
– Overall I got a positive result as over 10+ people answered and gave their
thoughts and opinions. The response was pretty mixed at times but overall, it
did very well.
– How did you distribute your survey? Give an advantage and a disadvantage
– I distributed my survey by taking screenshots of the graphs and percentages.
An advantage of that is so other people can see the statistics and what worked
well with the audience. An disadvantage is seeing the results not go the way
you had hoped them to go.