research

1. Research
Ben McFadyen

2. Existing Product
The colours on this t-
shirt are yellow red
green ad black.
Yellow symbolises
wealth. The black
means mystery. The
red colour
symbolises danger
and blood.
The green means life
and nature. Most of
the colours contrast
with the meaning of
them, but the
colours them self
seem to go very well
with each other.
The imagery on this
t-shirt shows death
due to the massive
skull in the middle,
on the t-shirts
there is also guns
and roses wrapped
around it showing
an imagery of
death. The roses in
this picture
contrast wit he
guns. The guns ad
roses on the t-shirt
is the same ass
there band name.
People would want to buy
this because if our are a fan
of the band or you just like
the image of it.

3. Existing Product
The band name
AC/DC actually
means Anti Christ
devil child. There is a
lighting bolt
between the name
which symbolises
god and powerful.
The guitar exploding
meaning that there
is some sort danger.
The text at the
bottom blow up your
video meaning that
there is some sort of
destruction.
The colours on the
jumper are blue,
red, yellow and
white. They colour
blue symbolises as
hope. Red means
blood and danger.
The yellow colour
symbolises wealth.
The white means
innocents and
youth. Most of the
colours go very well
with each other and
some just contrast.
People would want to buy the merch
because they might be a big fan or they
might just get it due to the picture.

4. Existing Product
The name of the band is called black sabbath. The
word black means mystery. Also the word above
the head says the ed meaning near death or is
death.
The colour on this poster are purple and that
symbolises royalty. Gold also symbolises wealth.
The colour blue mean hope. All of the colour are
high class. The imagery of this poster mean
different things such as the skull and the hood
covering it. The world that is in looks likes it i
burin. The whole imagery looks evil. The font in
this image looks very sharp and faded to give it an
evil look.
People would buy this because if they are a big fan
or they like the imagery. Or even if hey like the
album.

5. Existing Product
on this poster the font is
faded and it stands out a
lot. There only 3 colours
in this poster and red
symbolises blood and
danger. The white means
youth and innocents.
And black represents
mystery. People would
want to buy this because
it stands out and people
might like the band and
also the grenade is
shaped as the love hart
meaning that the grenade
could go off. People also
might buy it if they think
it has a meaning behind
it.

6. Research Analysis
• What common features do the researched
products have?
They all have the same colour skim in like the tile is white and
most of them have red on them. The background on them all are
black.
• What aspects of the research will you include
within your on work?
I will used the white title on mine because it goes well with the
background.

7. Questionnaire Analysis
Survey Monkey Link:

8. Audience research
• Observation: On my survey I
had 25 responses and most of
them were 16-19 at 44% and
36 and above at 32%. The
others 13-16, 19-25 and 25-35
were all very low percentage.
• What this says about my
audience: my audience are
mainly high teens and middle
aged adults.
• How will your product appeal
to this audience: I will make it
appealing to my main target
audience because on the T-shit
there will be a picture that they
can relate to.

9. Audience research
• Observation: the
female gender had
52% and the male had
48%.
• What this says about
my audience: this says
about my audience
that is both because
both of the genders
where very close so I
am going to make it
for both sex.
• How will your product
appeal to this
audience: this product
is going to appeal to
the target audience
because they like the
and and/or they like
the picture on it.

10. Audience research
• Observation: the majority of people
chose other but on this question you
could chose more than one. The with the
least one is the jets with 20%. The next
one is the black keys with 24%, muse is
on the same percentage as the black
keys. Green day and nirvana have the
same percentage at 32%. Led zeppelin
and red hot chilly peppers has 36%.
AC/DC and guns and roses have 40%.
And other is 44%
• What this says about my audience: The
audience clicked other the most but they
did not specify witch band they liked
better.
• How will your product appeal to this
audience: my product will appeal to my
audience because people like guns and
roses so I am going to make a t-shirt that
has a similar design.

11. Audience research• Observation: there are 5
things on 4% which are
hat, phone case, socks,
lanyard and a poster. The
bag is on 12% and the t-
shirt is 32% and the one
with the most votes is the
jumper with 36%.
• What this says about my
audience: my target
audience would like a T-
short and a jumper to
come out for the band.
• How will your product
appeal to this audience:
This will appeal to my
audience because the
majority want a jumper
so I am going to make
one.

12. Audience research
• Observation: the lowest
percentage on this
question was 0% and it
was purple pink and
white and other. The
other colours were red,
orange and black, black,
white and red and blue,
purple and black. The
red orange and black goy
8% the blue purple and
black got 20% and the
biggest one with 72% is
black, white and red.
• What this says about my
audience: My audience
likes the basic colours
and think they stand out.
• How will your product
appeal to this audience:
this product will appeal
to the audience because
I am going to make the
colours clean and stand
out.

13. Audience research
• Observation: there was a 0%
and that was other. The one
with 4% is text only. The lots
of image and text had 8%. 1
image on had 12%lots of
images had 20% and the one
with the most votes is 1
image and text with 56%
• What this says about my
audience: my audience like
there merch to be plain and
only have one picture, it
might have a story line to it
or they might just like it.
• How will your product
appeal to this audience: This
product appeals to my target
audience because the
product have a back story to
it or a meaning.

14. Audience research
• Observation: The ones that
were first is the image of the
band, logo and where to
purchase. Was what they
thought was the most
important. The text was the
second most important to
the people that took the
survey. The least important is
the colour scheme and the
release date.
• What this says about my
audience: this says that they
want to know when to
purchase it and they want
the band on it.
• How will your product appeal
to this audience: This will
appeal to my audience
because it has a backstory to
it .

15. Audience research
• Observation: The
main music
streaming platform
that people use is
Spotify. The one that
the least people use
is amazon and other.
• What this says about
my audience: my
target audience is
teens because a lot
of teens use this
music app.
• How will your
product appeal to
this audience: This
product will appeal
to the buyer because
it might have a
background or they
like the piture.

16. Audience research
• Observation: the band
name that is voted
the most is 403-
forbidden. The one
with the no votes is
the noon of the sloth
sack.
• What this says about
my audience: my
target audience prefer
a name without sloths
and sounds
professional.
• How will your product
appeal to this
audience: this will
appeal to my
audience because it is
a very short but
catchy name, and also
they might like the
type of music.

17. Interviews

18. Interview 1
Nathan Williams
What bands do you like?
Fallout boy, the last shadow puppets, royal blood, foo fighter, bring me the horizon, I prevail,
some 41 and black stone cherry.
What is it you like about them?
The music, the astatic, the themes, collaborations and the colour scheme.
What is your most resent merch purchase. Who, what,
where and why?
Moto head T-shirt from HMV, for is brothers for Christmas.
In the future are you likely to buy any more band merch if
so who, what, where and why?
Yes for fallout boy and probably a T-shirt.
How much would you be spending on merch?
About 20 pounds.

19. Interview 1
• Observation:I learnt what they have purchased in the pass and
what they are thinking of buying, which is a t-shirt. They are willing to
spend around 20 pounds on It.
• What this says about my audience: this says that my
target audience is around 16. they are also into rock music. They would
buy a T-shirt and they have already brought a T-shirt of the band of there
choose.
• How will your product appeal to this
audience:This will appeal to my audience buy making a T-shirt and
making I a rock band which they like both of.

20. Interview 2
Stephen Royle
What bands do you like?
Foo fighter, the killers, AJR , catfish at the bottle man, guns and roses, scouting for girls, kaiser chiefs
and two door cinema club
What is it you like about them?
The music and the way their songs are written.
What is your most resent merch purchase. Who,
what, where and why?
N/A
In the future are you likely to buy any more band
merch if so who, what, where and why?
N/A
How much would you be spending on merch?
N/A

21. Interview 2
• Observation: This person has not brought any band merch at all
but listen to some similar songs as the first interview
• What this says about my audience: the shows that the
person that I have interviewed is not will or does know if he is going to buy any.
• How will your product appeal to this
audience: I will make this merch stand out an trying to make people buy.

22. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-19 • This will stand out to my audience because
of the colour scheme.
Gender
Both genders • This well be for both genders and it will
stand out because of the picture on it and
the band name.
Psychographic
Balanced • This is suitable for anyone I they want to
buy it. It wont cost that much at all.
Social Status
Lower-middle • Lower-middle because higher class wont
listen to that sort of music and I think that
the lower and middle class will purchase it
more.

23. Research Evaluation

24. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
• My strengths of the product research is that I got a rough idea of other products
that helped me understand the lay out of the product. My weaknesses of this is
that it was very time consuming and that it did not give me as much information
than I thought .
– Questionnaires
• My strengths of this is that I got a very good idea on what people would by and
how they would want there merch to be, on the other hand my weakness is that it
took a lot of time to do and a week for a lot of people to do my survey.
– Interviews
My strength in this was I got to get a more in death information about a separate person
and got to know about what merch to buy. My weakness is that someone might not of
taken it seriously and they might just joke around about it.

25. Research Evaluation
– What sort of a response did you get?
I got a good response but when I put other and please specify no one specified so
it made the survey pretty useless that I you put other, also it was very good
analysis for an over look on what people will be interesting on buying.
– How did you distribute your survey? Give an advantage and a disadvantage
• I used Facebook to get my survey out to people. What advantage was that I got 25
but the disadvantages is that no strangers would do it. it was only my family.