P7

1. Research
Joe Farrell

2. Existing Product
Blazer is the stereotypical stick man figure, He
stars in most of the stick fights between other
key figures, such as Oxob. The colour of the
stick figures skin represents the element the
figure controls

3. Existing Product
In Avatar The Last Air bender each colour is used to represent a
element, it is used to portray red as bad and all the others as good.
The art style in the poster is different to the actual animation.

4. Existing Product
Naruto is used as the main characters
with others, the background used is
portray him as a neutral person in the
story

5. Existing Product
Lord Of The Rings 1979 used a rotoscope where you
have real actors but drawn over them in the rotoscope
to make it appear as a animation this was very hard
and time consuming way.

6. Existing product
• The rooster teeth podcast has
the flagship logo that stands out
from the rest of the visual picture
itself

7. Existing Product
IGN (International Gaming Network), is an American podcast group that
follow up on recently released games at E3 and YouTube. Recently they
covered new games at E3 such as Spider Man, BO4 (COD), State of
Decay 2, Dying Light 2 and Rage 2 all by companies such as Sony,
Ubisoft, Techland, Treyarch and Avalanche Studios.

8. Existing Product
Good Mythical Morning with Rhett and
Link is a podcast based YouTube channel;
where they talk about daily topics. They
have a comedic side to the podcast as
well as serious side but they execute it
perfectly.

9. Research Analysis
• What common features do the researched products
have?
They are all a form of animation or background animated
character.
• What aspects of the research will you include within
your on work?
I will use colour to represent a element and use key
characters, stick to people talking while their character is
in the cover art. Talking about companies and their
predecessor games to their more recently releases/
announced games.

10. Questionnaire Analysis
Audience

11. Audience research
• Observation:
• What this says about my audience: they prefer comedy.
• How will your product appeal to this audience: I will
use a slapstick comedy in my animation/ podcast.

12. Audience research
• Observation: this shows people prefer ranged weaponry over melee
• What this says about my audience: that they would like to see
ranged weaponry
• How will your product appeal to this audience: Talk about the
weapons within the game

13. Audience research
• Observation: that people associate colours with elements
• What this says about my audience: that they know that each
element is represented by a colour
• How will your product appeal to this audience: In the podcast we
will include a part where we talk about what certain aspects of the
character could mean based of visual things.

14. Audience research
• Observation: it Shows that half life and portal are popular games
• What this says about my audience: my audience are aware of quite
old games
• How will your product appeal to this audience: I will include
references during the podcast to see if all the viewers will
understand the references to old games

15. Audience research
• Observation: that people have a wide range of powers
• What this says about my audience: That they are open
minded on possibility's
• How will your product appeal to this audience: that I
will have to use multiple powers within the animation

16. Audience research
• Observation: That most people don’t know what they’d like to see.
• What this says about my audience: they would like to see during
the podcast that we discuss a character with a certain role or aspect
to them
• How will your product appeal to this audience: don’t include too
many elements to the podcast

17. Audience research
• Observation: That people have a wide opinion on how many there
should be.
• What this says about my audience: that they all have a wide view
on how many characters there should be in total
• How will your product appeal to this audience: I will include a
amount that’s a reasonable amount.

18. Audience research
• Observation: that my audience prefer to have smooth transitions
between movement and a meaningful story
• What this says about my audience: they know what they are
looking for in a animation
• How will your product appeal to this audience: I will practice
transition's between a characters action.

19. Audience research
• Observation: that people have a wide variety of hero's/villains that
they like
• What this says about my audience: that they are familiar with well
know protagonists/antagonists
• How will your product appeal to this audience:I will include
references between these characters that the viewer will recognise

20. Interviews

21. Interview 1
If you could have any power what would it be and why?
The power to make anything pop into existence
Would you have a outfit or would you wear regular clothes to blend in with
the world, such as super man wears a suit but still has powers?
I’d wear normal clothes
If you wanted to see two elements fight what would they be?
Fire and air
Would you use your powers for good or bad?
Bad
If you power gave you a bad reputation and people hated you would you
ignore them and help them even if they asked you not to?
Maybe, depends on who they are

22. Interview 1
• Observation: They’d use their powers for bad
and blend into the public.
• What this says about my audience: they are
more interested in natural elements used for
bad deeds.
• How will your product appeal to this
audience: People prefer two opposing sides so
that they can express both views on the topic

23. Interview 2
If you could have any power what would it be and why?
Freeze people
Would you have a outfit or would you wear regular clothes to blend in
with the world, such as super man wears a suit but still has powers?
An outfit
If you wanted to see two elements fight what would they be?
Lava and earth
Would you use your powers for good or bad?
Good and bad
If you power gave you a bad reputation and people hated you would
you ignore them and help them even if they asked you not to?
I would help them

24. Interview 2
• Observation: they are associating powers with
colours into good and bad, fire bad water good
• What this says about my audience: that they have
a clear idea of what they want to see
• How will your product appeal to this audience: I
will stick to a protagonist antagonist vibe in the
animation, such as give one character a
stereotypical evil characteristic.

25. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-20 • The narrative would be more sophisticated
more than children's animations
Gender
Male and female • Use characters that have no gender or don’t
have any distinctive features of a gender
Psychographic
Balanced • Make it easy to understand and include a
short story
Social Status
A,B,C1,C2 • Make it seem so it applies to all classes of
people

26. Research Evaluation

27. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
– Strengths are it is easy to access online to find products similar to
yours.
– Questionnaires
– It’s easy to distribute over websites such as Facebook, you get direct
feedback
– Interviews
– You choose who you interview and they may either be making
products similar to yours

28. Research Evaluation
– What sort of a response did you get?
– That my audience prefer a more comedic side to the podcast and animation
that can be included and that its not quite a popular market.
– How did you distribute your survey? Give an advantage and a disadvantage
– I sent my survey around through mail and some through Facebook messenger
the disadvantages are you can get people who wont answer the survey as
seriously as others and mess around and take it as a mockery.