2. ABP ANANDA
Period – Wk 9’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal
3. Bengali News genre # 2 genre
% Genre Sh.
50
40 38
30
20
9
10
4
1
0
Bangla
Bangla
Bangla Mov.
Bangla GEC
Music
News
Vs. last week Bangla Movies & Music showing increase of 17% & 12%
respectively
Source : TAM Period : Wk 9 2013
4. Bengali news genre showing a growth of
almost 29% Vs. last year
% Genre Share
12.0
9.9
10.0
7.7
8.0
6.0
4.0
2.0
0.0
Wk 2-9'12 Wk 2-9'13
Vs. last year the time spent on the genre has increased
Source : TAM Period : Wk 2-9 Year : 2012 & 2013
5. ABP Ananda: Undisputed leader in the
market
% Mkt. Share
29%
23%
20%
14% 13%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Source : TAM Period : Wk 2 – 9’2013
6. ABP Ananda leading in reach
CS 4+ CS 15+
10 10
Reach in Mn.
Reach in Mn.
6 5 5 4 5 5
5 5 4 4
2
2
0 0
ABP 24 GHANTA Kolkata TV News Time RPLUS
ABP 24 GHANTA Kolkata TV News Time RPLUS
Ananda Bangla
Ananda Bangla
Source : TAM Period : Wk 2-9 2013
7. ABP Ananda leading in all TAM reported
markets
% Market Share
Chnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India
24 GHANTA 18 38 40 23 23 23
ABP Ananda 25 38 36 28 28 28
Kolkata TV 24 12 8 21 21 21
News Time Bangla 16 11 15 15 15 15
RPLUS 17 1 2 13 13 13
Kolkata TV showing jump in News bulletin & film based shows.
Source : TAM Period : Wk 2-9 2013
8. ABP Ananda scoring high on
interviews/Portraits/
Discussions/Talk shows/Chat
shows
Share % within each sub-genre
24 News
GHANT ABP Kolkata Time Grand
Genre A Ananda TV Bangla RPLUS Total
News Bulletin 20% 19% (22%) 21% 19% 180
Interviews/Portraits/Discuss
ions 16% (43%) 9% 19% 14% 34
Cartoons/Animation 0% 3% (49%) 48% 0% 32
News Headlines 1% 0% (99%) 0% 0% 18
Sports Magazines 16% 18% 17% (35%) 14% 13
Reviews/Reports (45%) 13% 14% 1% 27% 8
Film Based Magazines 0% 12% (45%) 43% 0% 8
Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 6
Live Telecast/Sports 0% 0% 0% (95%) 5% 6
Kolkata TV scored on News Bulletin ,cartoons animations,News headlines & Film
based magazines
News Time Bangla with Sports Magazines
.
Source : TAM Period : Wk 9’2013 Analysis : Sub Genre GRPs
