2. ABP ANANDA
Period – Wk 11’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal
3. Bengali News genre # 2 genre
% Genre Sh.
50
39
40
30
20
9
10
4
1
0
Bangla
Bangla
Bangla Mov.
Bangla GEC
Music
News
Vs. last week Bangla Music lost its shares by 5% whereas Bangla Mov. &
Bangla GEC increased by 9 & 5% resp.
Source : TAM Period : Wk 11 2013
4. Bengali news genre showing a growth of
almost 27% Vs. last year
% Genre Share
12.0
10.0
10.0
7.9
8.0
6.0
4.0
2.0
0.0
Wk4-11'12 Wk 4-11'13
Vs. last year the time spent on the genre has increased
Source : TAM Period : Wk 4-11 Year : 2012 & 2013
5. ABP Ananda: Undisputed leader in the
market
% Mkt. Share
27%
24%
21%
15%
14%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Source : TAM Period : Wk 4-11’2013
6. ABP Ananda 24 Ghanta neck to neck
CS 4+ CS 15+
10 10
Reach in Mn.
Reach in Mn.
5 5 5 5 5
5 4 5 4 4
2 2
0 0
24 GHANTA ABP Kolkata TV News Time RPLUS
24 GHANTA ABP Kolkata TV News Time RPLUS
Ananda Bangla
Ananda Bangla
Source : TAM Period : Wk 4-11 2013
7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Chnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India
24 GHANTA 19 39 39 24 24 24
ABP Ananda 22 38 34 26 26 26
Kolkata TV 25 11 8 21 21 21
News Time Bangla 16 12 16 15 15 15
RPLUS 18 1 2 14 14 14
Source : TAM Period : Wk 4-11 2013
8. ABP Ananda scoring high on
Interviews/Portraits/Discussions & Talk
shows/Chat shows
Share % within each sub-genre
24 News
GHANT ABP Kolkata Time Grand
Genre A Ananda TV Bangla RPLUS Total
News Bulletin 23% 21% 19% 12% (26%) 163
Interviews/Portraits/Discus
sions 33% (53%) 5% 4% 5% 20
Cartoons/Animation 0% 5% 46% (48%) 0% 19
News Headlines 4% 0% (96%) 0% 0% 16
Sports Magazines 16% 23% 10% (27%) 24% 13
Reviews/Reports (56%) 14% 19% 0% 11% 12
Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 10
Film Based Magazines 0% 25% (65%) 10% 0% 5
RPlus garnered viewership with News Bulletin
24 Ghanta with reviews & reports
Source : TAM Period : Wk 11’2013 Analysis : Sub Genre GRPs
