1. The working title of the proposal is "SadLand", which is a 16-bit platformer game. 2. The game's purpose is to entertain people by having players control a ghost character to travel through multiple levels of limbo to reach heaven and become happy, solving puzzles and battling enemies along the way. 3. The target audience is achievers aged 12-17 of both genders from any social status, appealing to them with its story-driven gameplay set in a limbo world.

1. Proposal
1
Working Title: SadLand
What is it called? This can change if you think of something better later
Product’s Purpose: The products purpose is to entertain people
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: The game is a platformer with a 16bit art style
What sort of product is it
Content
My product is simply a game about a ghost who has to travel through multiple levels of limbo to
reach heaven and become happy. It will have a loose story that develops on the fly and have 16bit
characters in it. It will also have enemies in it and puzzles you will have to solve.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: My target demographic will be achievers, within the age bracket of 12-17, of both
genders from any social status.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Research and Planning: I will use all my experiments within my final project, but improved
versions of them that have been thought about and created well with no faults
What elements of your research and planning will you use in your final production?
Where will you use your research and planning in your final production?
Legal & Ethical Considerations:
Think about any offensive material you will include? None
Will you restrict younger people using/accessing it? Yes
Will it offend any social groups/religions/ethnicities? No
How will you ensure you do not offend anyone? by not spouting hate
Are you using characters/names/logos of existing products/IPs? No
Will you product be sufficiently different from existing products to not get sued for copyright
infringement? yes