1) ABP Ananda maintained its position as the second highest rated Bengali news channel, capturing a 6% genre share. 2) ABP Ananda saw a slight increase in its genre share from the same period last year, while its closest competitor remained neck and neck. 3) ABP Ananda led the market with a 33% share, more than doubling the share of the second highest rated channel, 24 Ghanta. 4) ABP Ananda performed well across target groups and regions, leading in both the CS 4+ and CS 15+ target groups as well as in major markets like Kolkata, West Bengal 1-1Mn, and West Bengal Rest 1Mn

1. Quick Snapshot
Wk 40-2013
MCCS

2. ABP ANANDA
Period – Wk 40’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
% Genre Sh
50
41
40
30
20
10
6
3
1
Source : TAM Period : Wk 40’2013
Bangla
Music
Bangla Mov.
Bangla
News
Bangla GEC
0

4. VS last year Bengali news neck to neck
% Genre Share
8.0
7.6
6.9
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Wk 33-40'12
Source : TAM Period : Wk 33-40year : 2012 & 2013
Wk 33-40'13

5. ABP Ananda leader in the market
% Mkt. Share
33%
23%
21%
14%
10%
ABP Ananda
24 GHANTA
Kolkata TV
RPLUS
News Time Bangla
Wk 33-40'13
Among top 20 programmes list of the week, 14 programmes belong to
ABP Ananda
Source : TAM Period : Wk 33-40’2013

6. ABP Ananda leading in both TG’s
CS 4+
CS 15+
10
7
6
5
5
4
2
0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
Source : TAM Period : Wk 33-40’2013
RPLUS
Reach in Mn.
Reach in Mn.
10
6
5
6
4
4
2
0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel
Kol
24 GHANTA
18%
ABP Ananda
29%
Kolkata TV
25%
News Time Bangla
8%
RPLUS
20%
Source : TAM Period : Wk 33-40’2013
WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
32%
24%
21% 21% 22%
44%
28%
31% 32% 31%
7%
27%
22% 21% 22%
15%
18%
10% 10% 10%
1%
3%
16% 16% 16%

8. ABP Ananda performing on News
Bulletins & Sports/Magazines
Share % within each sub-genre
Prog Genre
News Bulletin
Sports Magazines
Cartoons/Animati
on
Comedies
Religious/Devotio
nal
Reviews/Reports
24 GHANTA
25%
19%
ABP Ananda
47%
37%
News Time
Bangla
16%
27%
RPLUS
12%
17%
0%
0%
2%
8%
98%
0%
0%
92%
42%
47%
17%
27%
2%
20%
40%
5%
24 Ghanta scored on Religious/Devotional & Reviews Reports
News Time Bangla on Cartoons/animations
Source : TAM Period : Wk 40’2013 Analysis : Sub Genre GRPs

9. Thank You