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Quick Snapshot

  Week 2 - 2013

     MCCS
ABP Majha
     Week 2’2013
TG: MF 15+ SEC:ABC CS
 Market – Maharashtra
Like Bengali News, Marathi News is
                                           also the 2nd favorite genre

                                                  % Genre Sh.
              25

              20       18

              15

              10

               5                              3
                                                                  2
                                                                            0
               0
                                            Marathi




                                                                Marathi




                                                                          Marathi
                        Marathi GEC




                                                                          Music
                                             News




                                                                 Mov.
               Marathi News genre showing increase as compare to last week
Source : TAM
Period : Wk 1 2013
Marathi News genre marginally above
                                            then last year
         4.0

         3.5

         3.0                             2.7                               2.8

         2.5

         2.0

          1.5

          1.0

         0.5

         0.0
                                                    % Genre Wk 1+2 -2013
                                          Wk 1+2 - 2012     Share



                         No substantial impact on the genre viewership post
                              digitization, maintaining the same trend
Source : TAM
Period : Wk 1 2013 / Wk 1 2012
ABP Majha undisputed leader within
                                            Marathi news genre

                               50%
                                        45%
                               45%
                               40%
                               35%
                                                     29%
                  Mkt. Share




                               30%                                27%
                               25%
                               20%
                               15%
                               10%
                                5%
                                0%
                                      ABP Majha   IBN Lokmat   Zee 24 Taas



                                                    Wk 46-1




Source : TAM
Period : Wk 47 2012 – Wk 1
     2013
ABP Majha reaches atleast 35% more
                                            Marathis than the nearest
                                                   competition

                                   CS 4+                                                      CS 15+
                  15      14                                                 15
                                           12        11                              11
                                                                                                       10
   Reach in Mn.




                                                              Reach in Mn.
                  10                                                         10                                 9



                  5                                                          5


                  0                                                          0
                       ABP Majha     Z 24 Taas   IBN Lokmat                       ABP Majha     Z 24 Taas   IBN Lokmat




Source : TAM
Period : Wk 1+2 2013
ABP Majha: Leadership across all
                                TAM reported markets in
                                     Maharashtra
        % Market Share
        Chnls Mum            Pune MAHrest 1 Mn.+ MAH .1 to 1 Mn. MAHA L C I Maha   West All India
        ABP Majha 45           44      47              42           41 44           44 44
        IBN Lokmat 26          36      32              30           30 29           29 29
        Z 24 Taas 29           20      21              28           29 27           27 27



Source : TAM
Period : Wk 47 2012 – Wk 1
     2013
Bala Saheb Thackrey death fuels
                                       ABP Majha viewership


      % Mkt Share
               Event/ Br. News           ABP Majha IBN Lokmat Z 24 Taas
      Bal Thackrey Death                    41%       29%        30%
      Bal Thakrey antim yaatra              47%       29%        24%




Source : TAM
Period : Wk 46 2012 – Wk 1-2013
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News of the week 16.1.13 abp majha

  • 1. Quick Snapshot Week 2 - 2013 MCCS
  • 2. ABP Majha Week 2’2013 TG: MF 15+ SEC:ABC CS Market – Maharashtra
  • 3. Like Bengali News, Marathi News is also the 2nd favorite genre % Genre Sh. 25 20 18 15 10 5 3 2 0 0 Marathi Marathi Marathi Marathi GEC Music News Mov. Marathi News genre showing increase as compare to last week Source : TAM Period : Wk 1 2013
  • 4. Marathi News genre marginally above then last year 4.0 3.5 3.0 2.7 2.8 2.5 2.0 1.5 1.0 0.5 0.0 % Genre Wk 1+2 -2013 Wk 1+2 - 2012 Share No substantial impact on the genre viewership post digitization, maintaining the same trend Source : TAM Period : Wk 1 2013 / Wk 1 2012
  • 5. ABP Majha undisputed leader within Marathi news genre 50% 45% 45% 40% 35% 29% Mkt. Share 30% 27% 25% 20% 15% 10% 5% 0% ABP Majha IBN Lokmat Zee 24 Taas Wk 46-1 Source : TAM Period : Wk 47 2012 – Wk 1 2013
  • 6. ABP Majha reaches atleast 35% more Marathis than the nearest competition CS 4+ CS 15+ 15 14 15 12 11 11 10 Reach in Mn. Reach in Mn. 10 10 9 5 5 0 0 ABP Majha Z 24 Taas IBN Lokmat ABP Majha Z 24 Taas IBN Lokmat Source : TAM Period : Wk 1+2 2013
  • 7. ABP Majha: Leadership across all TAM reported markets in Maharashtra % Market Share Chnls Mum Pune MAHrest 1 Mn.+ MAH .1 to 1 Mn. MAHA L C I Maha West All India ABP Majha 45 44 47 42 41 44 44 44 IBN Lokmat 26 36 32 30 30 29 29 29 Z 24 Taas 29 20 21 28 29 27 27 27 Source : TAM Period : Wk 47 2012 – Wk 1 2013
  • 8. Bala Saheb Thackrey death fuels ABP Majha viewership % Mkt Share Event/ Br. News ABP Majha IBN Lokmat Z 24 Taas Bal Thackrey Death 41% 29% 30% Bal Thakrey antim yaatra 47% 29% 24% Source : TAM Period : Wk 46 2012 – Wk 1-2013