This document provides a quick snapshot of TV viewership data for Hindi and Bangla news channels in India for weeks 36-43 of 2013. It summarizes the following key points:
1. Five new Hindi news channels and three new Bangla news channels have been added to the analysis to track growing competition.
2. ABP News maintained its position as the #3 Hindi news channel behind Aaj Tak and India TV, with a 17% market share.
3. ABP News saw increases in both market share and viewership compared to the same period last year.
4. ABP News performed well across various markets and scored highly on interviews/discussions programming compared to other news channels.
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2. PLEASE NOTE : From week 41’2013onwards we are accounting for 5 new hindi news
channels in the HSM space and 3 new Bangla News channels in the WB space. This is
done to track the growing competition in the respective markets. As a
result, through research, the channels identified in the Hindi News space to
contribute 97% market share including the previously calibrated Hindi News
channels, are
1.India News
2.News Nation
3.P7 News
4.News Express
5.News Live 24X7
Similarly for Bangla, 2 channels have been identified in the WB market to contribute
98% market share adding up to the previously calibrated Bangla News channels
1.CTVN AKD Plus
2.High News
4. Among National genres Hindi News at # 3
% Genre Share
40
17
Source : TAM Period : Wk 43’2013
2
1
1
1
1
0
0
INFO
LIFETSYLE
RELIGIOUS
ENG MOV
BUS NEWS
ENG ENT
4
MUSIC
4
KIDS
HINDI NEWS
HINDI MOVIES
REG
7
SPORTS
11
GEC
45
40
35
30
25
20
15
10
5
0
5. VS. last year increase in terms of shares
% Genre Share
6.4
7.0
6.0
5.2
5.0
4.0
3.0
2.0
1.0
0.0
Hindi News
Wk 36-43'12
Source : TAM Period : Wk 36-43’13Year : 2012 & 2013
Wk 36-43'13
6. ABP News maintaining its position
% Mkt Share
18%
17%
16%
13%
14%
12%
12%
9%
10%
9%
8%
8%
6%
4%
2%
0%
Aaj Tak
India TV
ABP News
India News
Z News
Wk36-43'13
India News & News 24 increase in terms of mkt. shares
Source : TAM Period : Wk 36-43’13’13
News 24
7. ABP News neck to neck with Aaj Tak
CS 4+
51
50
50
45
40
40
40
32
31
30
20
Reach in Mn.
Reach in Mn.
60
CS 15+
42
40
38
32
31
30
27
26
NDTV
India
IBN 7
20
10
10
0
0
Aaj Tak
ABP
News
Z News India TV IBN 7
Source : TAM Period : Wk 36-43’13
NDTV
India
Aaj Tak
ABP
News
India TV Z News
8. ABP News among top 2 in most
of the markets
Market Share %
Source : TAMPeriod : Wk 36-43’2013
9. ABP News scoring from Interviews/
Portraits & Discissions
Share % within each sub-genre
Genre
News Bulletin
Reviews/Rep
orts
Interviews/Po
rtraits/Discus
sions
Religious/Dev
otional
Comedies
Aaj Tak
16%
ABP News
15%
India TV
13%
News
12%
Z News
11%
23%
15%
25%
5%
0%
9%
15%
5%
15%
2%
18%
76%
0%
0%
32%
0%
0%
0%
3%
0%
Aaj Tak scored high on news bulletins & Comedies
India TV performing on Reviews/ Reports & Religious & devotional programmes
Source : TAM Period : Wk 43’2013 Analysis : Sub Genre GRPs
11. MCCS maintaining its # 1 position
Wk 36-43'13
25%
23%
23%
20%
18%
15%
15%
12%
10%
8%
5%
0%
TV Tday
MCCS
Zee Net
Wk 36-43'13
Source : TAM Period : Wk 36-43’2013
India TV
Net. 18
Ndtv Net
