1) The document analyzes viewership data for Bengali news channels in West Bengal for Week 7 of 2013. 2) It shows that the Bengali news genre grew nearly 12% compared to the previous week and nearly 25% compared to the same week last year. 3) ABP Ananda led the market with a 31% market share, followed by 24 Ghanta at 25% and Kolkata TV at 21%. ABP Ananda also had the highest reach among channels.

1. Quick Snapshot
Wk 7 -2013
MCCS

2. ABP ANANDA
Period – Wk 7’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Vs. last week Bengali News genre
grew by almost 12%
% Genre Sh.
50
40
40
30
20
12
10
3
1
0
Bangla
Bangla
Bangla Mov.
Bangla GEC
Music
News
Vs. last week Bangla GEC showing increase of 5%
Source : TAM Period : Wk 7 2013

4. Bengali news genre showing a growth of
almost 25% Vs. last year
% Genre Share
10.0
8.9
9.0
8.0
7.1
7.0
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Wk 52-7'12 Wk 52-7'13
Vs. last year the time spent on the genre has increased
Source : TAM Period : Wk 53 -7 Year : 2012 & 2013

5. ABP Ananda: Undisputed leader in the
market
% Mkt. Share
31%
25%
21%
12% 12%
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
% Mkt. Share
Source : TAM Period : Wk 53 2012 – Wk 7 2013

6. ABP Ananda leading in reach
CS 4+ CS 15+
10 10.0
Reach in Mn.
Reach in Mn.
6 5 5 4.8
5 4 4.5 4
5.0 4
2
2
0 0.0
ABP 24 GHANTA Kolkata TV News Time RPLUS
ABP 24 GHANTA Kolkata TV News Time RPLUS
Ananda Bangla
Ananda Bangla
Source : TAM Period : Wk 4-7 2013

7. ABP Ananda leading in all TAM reported
markets
% Market Share
Chnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India
24 GHANTA 20 37.6 39 24 25 25
ABP Ananda 26 38 36 29 29 29
Kolkata TV 25 11 9 21 21 21
News Time Bangla 15 13 14 14 14 14
RPLUS 14 1 2 11 11 11
Kolkata TV showing jump in terms of shares as Tuesday showing key
day for the channel, as content cannot be specified for the channel.
Source : TAM Period : Wk 53 2012 – Wk 7 2013

8. ABP Ananda scoring high on
interviews/Portraits/
Discussions
Share % within each sub-genre
News
24 ABP Kolkata Time Grand
Genre GHANTA Ananda TV Bangla RPLUS Total
News Bulletin 16% 20% (28%) 22% 15% 248
Cartoons/Animation 0% 1% (56%) 43% 0% 59
News Headlines 4% 0% (96%) 0% 0% 48
Interviews/Portraits/Discussions 34% (41%) 12% 8% 5% 22
Sports Magazines 8% 16% 29% (33%) 15% 20
Talk Shows/Chat Shows 0% (100%) 0% 0% 0% 16
Reviews/Reports 12% 22% (42%) 0% 24% 15
Film Based Magazines 0% 6% (76%) 18% 0% 10
Kolkata TV scored on News Bulletin and almost on all of the major genres this week.
News Time Bangla with Sports Magazines
.
Source : TAM Period : Wk 7’2013 Analysis : Sub Genre GRPs

9. Thank You