News of the week 6.9.13 Abp news

1. Quick Snapshot
Wk 35 -2013
MCCS

2. ABP NEWS
Week: 35 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM

3. Among National genres Hindi News at # 3
38
18
12
6 4 3
2 1 1 1 1 0 0
0
5
10
15
20
25
30
35
40
45
GEC
Reg
Hin.Mov.
Hin.News
Kids
Music
Info
Sports
Rel
Eng.Mov.
Lifestyle
Bus.News
Eng.Ent
% Genre Share
Source : TAM Period : Wk 35’2013
Hindi News genre showing a growth of 8% VS last week.
Key stories were Action against Asaram Bapu, Issue on food security bill,Indian
rupee falling against Dollar,Idian Mujahideen cofounder arrested

4. Neck to neck Vs. last year
5.9
4.9
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Hindi News
% Genre Share
Wk 28-35'12 Wk 28-35'13
Source : TAM Period : Wk 28-35Year : 2012 & 2013

5. ABP News maintaining its position
21%
17% 17%
10%
8%
7%
0%
5%
10%
15%
20%
25%
Aaj Tak ABP News India TV Z News NDTV India News 24
% Mkt Share
Wk28-35'13
Source : TAM Period : Wk 28-35’13

6. ABP News neck to neck with Aaj Tak
41
37
32 31
23 24
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News IBN 7 NDTV
India
ReachinMn.
CS 15+
Source : TAM Period : Wk 28-35’13
48 46
38 37
28 28
0
10
20
30
40
50
Aaj Tak ABP
News
India TV Z News IBN 7 NDTV
India
ReachinMn.
CS 4+

7. ABP News among top 2 in most
of the markets
Source : TAMPeriod : Wk 28-35’2013
Market Share %

8. ABP News performing on
Interviews/discussion & Action/Thriller
genre
Source : TAM Period : Wk 35’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre Aaj Tak
ABP
News India TV Z News
News Bulletin 21% 17% 18% 11%
Reviews/Reports 41% 20% 20% 1%
Religious/Devotional 19% 2% 33% 5%
Interviews/Portraits/Discussi
ons 16% 33% 1% 6%
Action/Thriller 38% 42% 17% 3%
Aaj Tak scored high on news bulletins, Reviews/reports
India TV performing on Religious & devotional programmes

9. Network Performance

10. 26%
21%
19%
14%
12%
7%
0%
5%
10%
15%
20%
25%
30%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
Wk 28-35'13
Wk 28-35'13
Source : TAM Period : Wk 28-35’2013
MCCS maintaining its # 1 position

11. Thank You