- ABP Ananda has the highest reach and share among Bangla news channels in West Bengal for target group CS 15+ years according to the recent TAM data. It reaches 6116 thousand viewers with a 36% share of the target group. - By socio-economic group, ABP Ananda performs best in SEC A and B with 36% and 26% share respectively. In age groups, it has the highest share of 34% among viewers aged 25-34 years. ABP Ananda also has the highest gender share of 31% among male viewers. - The most popular program on ABP Ananda is Proti Pokhe with a TVR of 2.42.

1. ABP ANANDA
Week 39’2012
New TG – CS ABC 15+
Market – West Bengal

2. Reach – CS 4+ & CS 15+ Yrs
24 GHANTA ABP Ananda News Time Bangla
Kolkata TV RPLUS Mahuaa Khobor
8000 7118
7000 6327
6116
6017
6000 5571 5361
5316
4653
Reach'000
5000
4000
3000 2325
2035
2000
1000
171 147
0
CS 4+ YRS CS 15+ YRS
TAM Peoplemeter System Market: WB

3. SEC Wise Share
Channel SEC A SEC B SEC C SEC DE
Universe 16% 23% 23% 38%
24 GHANTA 28% 35% 27% 24%
ABP Ananda 36% 26% 30% 15%
Kolkata TV 15% 12% 15% 23%
Mahuaa Khobor 0% 0% 0% 1%
News Time Bangla 14% 13% 25% 14%
RPLUS 6% 14% 2% 24%
*Age 15+ Yrs
Share of Bangla News channels in different Socio Economic Groups
TAM Peoplemeter System Market: WB

4. Age group Wise
Channel CS 15 - 24 CS 25 - 34 CS 35 - 44 CS 45 - 54 CS 55+
Universe 22% 24% 18% 16% 20%
24 GHANTA 27% 28% 32% 22% 33%
ABP Ananda 34% 29% 28% 29% 22%
Kolkata TV 14% 15% 12% 17% 17%
Mahuaa Khobor 0% 1% 1% 0% 0%
News Time Bangla 17% 16% 21% 16% 16%
RPLUS 8% 11% 6% 15% 12%
Share of Bangla News channels in different Age Groups
TAM Peoplemeter System Market: WB

5. Gender Wise
Channel CS 15 + M ABC CS 15+ F ABC
Universe 54% 46%
24 GHANTA 30% 30%
ABP Ananda 31% 29%
Kolkata TV 13% 15%
Mahuaa Khobor 0% 0%
News Time Bangla 18% 15%
RPLUS 6% 11%
Share of Bangla News channels in Genders
TAM Peoplemeter System Market: WB

6. Channel Share Trend
4
3.5
3
2.5
2
1.5
1
0.5
0
Wk 32-12
Wk 33-12
Wk 34-12
Wk 35-12
Wk 28-12
Wk 29-12
Wk 30-12
Wk 31-12
Wk 36-12
Wk 37-12
Wk 38-12
Wk 39-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Share of Bangla News Channels in TV Universe- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

7. Market Share Trend
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Wk 29-12
Wk 31-12
Wk 33-12
Wk 35-12
Wk 37-12
Wk 39-12
Wk 28-12
Wk 30-12
Wk 32-12
Wk 34-12
Wk 36-12
Wk 38-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Share of Bangla News Channels in Bangla News Genre- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

8. 6000
Reach’000 Trend
5000
4000
3000
2000
1000
0
Wk 28-12
Wk 29-12
Wk 31-12
Wk 33-12
Wk 34-12
Wk 35-12
Wk 37-12
Wk 39-12
Wk 30-12
Wk 32-12
Wk 36-12
Wk 38-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Reach (000’s) of Bangla News channels- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

9. Time Spend Per Viewer Trend
80
70
60
50
40
30
20
10
0
Wk 28-12
Wk 29-12
Wk 32-12
Wk 33-12
Wk 35-12
Wk 36-12
Wk 39-12
Wk 30-12
Wk 31-12
Wk 34-12
Wk 37-12
Wk 38-12
24 GHANTA Kolkata TV Mahuaa Khobor News Time Bangla RPLUS ABP Ananda
Avg Weekly Time Spent by viewers (in mins)- TG ABC 15+
TAM Peoplemeter System TG- ABC 15+ Market: WB

10. Market wise share
Channel Calcutta WB .1 to 1 Mn WB 1 Mn+
24 GHANTA 28% 40% 31%
ABP Ananda 30% 32% 34%
Kolkata TV 15% 12% 13%
Mahuaa Khobor 0% 0% 0%
News Time Bangla 18% 13% 19%
RPLUS 9% 3% 2%
TAM Peoplemeter System TG- ABC 15+ Market: WB

11. Program Health – ABP Ananda
S.No. ABP Ananda TVR
1 PROTI POKHE 2.42
2 ABP ANANDA KHABAR 1.44
3 TELE ONE 1.32
4 CINE SINGAPORE 0.91
5 TIYA TIPPANI BONAM KORI KAKATU 0.78
6 NOJORE 9 TA 0.77
7 EK DOZEN GALPO 0.75
8 AUTO PROTIBAD-HINSHA 0.7
9 XTRA TIME 0.68
10 SARASORI SAURAV 0.67
TAM Peoplemeter System TG- ABC 15+ Market: WB

12. Top program split – Among top 50
ABP Ananda 24 GHANTA News Time Bangla
25
23
22
21
20
20 19 19
18 18
17 17
15 15
15 14
13
12 12 12
11 11
10 10 10 10
10 9 99 9
8
7 7 7
5
5 4
3
1 1
0
Wk 28 Wk 29 Wk 30 Wk 31 Wk 32 Wk 33 Wk 34 Wk 35 Wk 36 Wk 37 Wk 38 Wk 39
TAM Peoplemeter System TG- ABC 15+ Market: WB

13. Top 20 programs of the week –Genre
Channel Program Start Time TVR
ABP Ananda PROTI POKHE 23:57 2.42
ABP Ananda ABP ANANDA KHABAR 24:12:00 1.44
ABP Ananda TELE ONE 24:27:00 1.32
24 GHANTA HEADLINES 15:25 1.13
24 GHANTA KHABAR BAROTA 24:00:00 1.07
News Time Bangla BEST XI 23:00 1.07
News Time Bangla LAST LOCAL 23:36 1.07
24 GHANTA BANGLAR 24 GHANTA 21:57 0.99
24 GHANTA AAPNAR RAI 19:02 0.98
News Time Bangla WORLD EXPRESS 23:30 0.97
ABP Ananda CINE SINGAPORE 23:27 0.91
News Time Bangla NEWS EXPRESS 20:58 0.87
24 GHANTA 24 GHANTA DASHA BHUJA 23:00 0.86
Kolkata TV EI MAHURTA 8:00 0.83
Kolkata TV KHABAR SERIOUS 7:54 0.8
ABP Ananda TIYA TIPPANI BONAM KORI KAKATU 19:28 0.78
ABP Ananda NOJORE 9 TA 20:58 0.77
News Time Bangla KUTKACHALI 23:55 0.76
ABP Ananda EK DOZEN GALPO 21:58 0.75
24 GHANTA PAGE 1 20:56 0.74
TAM Peoplemeter System TG- ABC 15+ Market: WB

14. TVR000
100
10
20
30
40
50
60
70
80
90
0
6:00
6:30
7:00
7:30
8:00
8:30
9:00
24 GHANTA
9:30
10:00
TAM Peoplemeter System TG- ABC 15+
10:30
11:00
11:30
Kolkata TV
12:00
12:30
Market: WB
13:00
13:30
14:00
14:30
15:00
Mahuaa Khobor
15:30
16:00
16:30
17:00
17:30
18:00
THE TVR TREND
18:30
19:00
News Time Bangla
19:30
20:00
20:30
21:00
RPLUS
21:30
22:00
22:30
23:00
23:30
ABP Ananda
24:00:00
24:30:00

15. Thanks