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Quick Snapshot
Week 42 – 49’2013
MCCS
ABP ANANDA
Period – Wk 42-49’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal
Bangla News genre maintaining its # 2
position
% Genre Sh
50
40

39

30
20

2

1

Bangla Mov.

Bangla
Music

9

10

Source : TAM Period : Wk 49’2013

Bangla
News

Bangla GEC

0
VS last year 21% increase in genre in terms of mkt.
shares
% Genre Share
9.0
7.8

8.0
7.0

6.4

6.0

5.0
4.0
3.0
2.0
1.0
0.0
Wk 42-49'12

Wk 42-49'13

PLEASE NOTE: CHANNEL BOUQUET HAS BEEN EXPANDED THIS YEAR, CHANNELS LIKE HIGH NEWS &
CTVN AKD PLUS HAS BEEN NEWLY INTRODUCED

Source : TAM Period : Wk 42-49 year : 2012 & 2013
ABP Ananda leader in the market
% Mkt. Share
30%

19%

19%
13%
10%
6%

ABP Ananda

24 GHANTA

Kolkata TV

RPLUS

Wk 42-49'13

Source : TAM Period : Wk 42-49’2013

News Time Bangla

HIGH NEWS

4%

CTVN AKD PLUS
ABP Ananda leading in both TG’s
TG: 4+ CS

TG: 15+ CS

Reach in Mn
8
7
6
5
4
3
2
1
0

Reach in Mn

7
6
5

5
2

ABP
24
CTVN
Ananda GHANTA AKD
Plus

High
News

Source : TAM Period : Wk 42-49’2013

2

2

News Kolkata RPLUS
Time
TV
Bangla

7
6
5
4
3
2
1
0

6
5
4

4
2

ABP
24
High
Ananda GHANTA News

CTVN
AKD
Plus

2

2

News Kolkata RPLUS
Time
TV
Bangla
ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel
Kol
24 GHANTA
16%
ABP Ananda
28%
Kolkata TV
21%
News Time Bangla
9%
RPLUS
17%
CTVN AKD Plus
3%
High News
6%

Source : TAM Period : Wk 42-49’2013

WB .1 to 1 Mn.
33%
35%
7%
13%
1%
6%
6%

WBrest 1 Mn.+ WB
East AI
26%
20% 19% 20%
28%
29% 30% 30%
22%
19% 19% 19%
15%
10% 10%
9%
3%
13% 13% 13%
6%
4%
4%
4%
1%
6%
6%
6%
ABP Ananda performing on News
Bulletins & Reviews/Reports
Share % within each sub-genre

24
GHANTA

ABP
Ananda

NT
Bangla

RPLUS

News Bulletin

18%

28%

10%

19%

11%

14%

Sports Magazines

0%

1%

0%

63%

37%

0%

Cartoons/Animation

2%

0%

0%

98%

0%

0%

Comedies

13%

12%

4%

37%

4%

30%

Religious/Devotional

17%

21%

4%

33%

18%

8%

Reviews/Reports

39%

39%

8%

0%

3%

10%

Prog Genre

High
News

Kolkata
TV

NT Bangla scored on Sports Magazines,Cartoons & Reviews,Comedies & Religious/Devotional

Source : TAM Period : Wk 49’2013 Analysis : Sub Genre GRPs
Top 10 Shows – ABP ANANDA
ABP Ananda
Channel

Date

Days

Time From

Time To

Programme

Dur {Min}

Genre

TVT 000s

ABP Ananda

12/02/2013 Mon

19:27

19:56

GREFTAR KORE APOSRITO

30

Interviews/Portraits/Discussions

112

ABP Ananda

12/06/2013 Fri

18:58

19:22

ABP ANANDA PROGRAM

25

News Bulletin

110

ABP Ananda

12/03/2013 Tue

23:28

23:53

PROTI POKHE

26

Talk Shows/Chat Shows

102

ABP Ananda

12/06/2013 Fri

19:28

19:55

ABP ANANDA PROGRAM

28

News Bulletin

100

ABP Ananda

12/04/2013 Wed

23:28

23:55

ABP ANANDA KHABAR

28

News Bulletin

96

ABP Ananda

12/02/2013 Mon

22:28

22:53

XTRA TIME

26

Sports Magazines

95

ABP Ananda

12/03/2013 Tue

22:58

23:22

PROTI POKHE

25

Talk Shows/Chat Shows

87

ABP Ananda

12/01/2013 Sun

22:57

23:25

ABP ANANDA KHABAR

29

News Bulletin

79

ABP Ananda

12/02/2013 Mon

19:58

20:25

GREFTAR KORE APOSRITO

28

Interviews/Portraits/Discussions

79

ABP Ananda

12/05/2013 Thu

18:57

19:54

ANDHOKARER 13

58

Interviews/Portraits/Discussions

76

Source : TAM Period : Wk 49’2013
Thank You

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Media scenario 13.12.13 abp ananda

  • 1. Quick Snapshot Week 42 – 49’2013 MCCS
  • 2. ABP ANANDA Period – Wk 42-49’2013 TG – MF 15+ SEC:ABC CS Market – West Bengal
  • 3. Bangla News genre maintaining its # 2 position % Genre Sh 50 40 39 30 20 2 1 Bangla Mov. Bangla Music 9 10 Source : TAM Period : Wk 49’2013 Bangla News Bangla GEC 0
  • 4. VS last year 21% increase in genre in terms of mkt. shares % Genre Share 9.0 7.8 8.0 7.0 6.4 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Wk 42-49'12 Wk 42-49'13 PLEASE NOTE: CHANNEL BOUQUET HAS BEEN EXPANDED THIS YEAR, CHANNELS LIKE HIGH NEWS & CTVN AKD PLUS HAS BEEN NEWLY INTRODUCED Source : TAM Period : Wk 42-49 year : 2012 & 2013
  • 5. ABP Ananda leader in the market % Mkt. Share 30% 19% 19% 13% 10% 6% ABP Ananda 24 GHANTA Kolkata TV RPLUS Wk 42-49'13 Source : TAM Period : Wk 42-49’2013 News Time Bangla HIGH NEWS 4% CTVN AKD PLUS
  • 6. ABP Ananda leading in both TG’s TG: 4+ CS TG: 15+ CS Reach in Mn 8 7 6 5 4 3 2 1 0 Reach in Mn 7 6 5 5 2 ABP 24 CTVN Ananda GHANTA AKD Plus High News Source : TAM Period : Wk 42-49’2013 2 2 News Kolkata RPLUS Time TV Bangla 7 6 5 4 3 2 1 0 6 5 4 4 2 ABP 24 High Ananda GHANTA News CTVN AKD Plus 2 2 News Kolkata RPLUS Time TV Bangla
  • 7. ABP Ananda leading in almost all TAM reported markets % Market Share Channel Kol 24 GHANTA 16% ABP Ananda 28% Kolkata TV 21% News Time Bangla 9% RPLUS 17% CTVN AKD Plus 3% High News 6% Source : TAM Period : Wk 42-49’2013 WB .1 to 1 Mn. 33% 35% 7% 13% 1% 6% 6% WBrest 1 Mn.+ WB East AI 26% 20% 19% 20% 28% 29% 30% 30% 22% 19% 19% 19% 15% 10% 10% 9% 3% 13% 13% 13% 6% 4% 4% 4% 1% 6% 6% 6%
  • 8. ABP Ananda performing on News Bulletins & Reviews/Reports Share % within each sub-genre 24 GHANTA ABP Ananda NT Bangla RPLUS News Bulletin 18% 28% 10% 19% 11% 14% Sports Magazines 0% 1% 0% 63% 37% 0% Cartoons/Animation 2% 0% 0% 98% 0% 0% Comedies 13% 12% 4% 37% 4% 30% Religious/Devotional 17% 21% 4% 33% 18% 8% Reviews/Reports 39% 39% 8% 0% 3% 10% Prog Genre High News Kolkata TV NT Bangla scored on Sports Magazines,Cartoons & Reviews,Comedies & Religious/Devotional Source : TAM Period : Wk 49’2013 Analysis : Sub Genre GRPs
  • 9. Top 10 Shows – ABP ANANDA ABP Ananda Channel Date Days Time From Time To Programme Dur {Min} Genre TVT 000s ABP Ananda 12/02/2013 Mon 19:27 19:56 GREFTAR KORE APOSRITO 30 Interviews/Portraits/Discussions 112 ABP Ananda 12/06/2013 Fri 18:58 19:22 ABP ANANDA PROGRAM 25 News Bulletin 110 ABP Ananda 12/03/2013 Tue 23:28 23:53 PROTI POKHE 26 Talk Shows/Chat Shows 102 ABP Ananda 12/06/2013 Fri 19:28 19:55 ABP ANANDA PROGRAM 28 News Bulletin 100 ABP Ananda 12/04/2013 Wed 23:28 23:55 ABP ANANDA KHABAR 28 News Bulletin 96 ABP Ananda 12/02/2013 Mon 22:28 22:53 XTRA TIME 26 Sports Magazines 95 ABP Ananda 12/03/2013 Tue 22:58 23:22 PROTI POKHE 25 Talk Shows/Chat Shows 87 ABP Ananda 12/01/2013 Sun 22:57 23:25 ABP ANANDA KHABAR 29 News Bulletin 79 ABP Ananda 12/02/2013 Mon 19:58 20:25 GREFTAR KORE APOSRITO 28 Interviews/Portraits/Discussions 79 ABP Ananda 12/05/2013 Thu 18:57 19:54 ANDHOKARER 13 58 Interviews/Portraits/Discussions 76 Source : TAM Period : Wk 49’2013